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Read an excerpt from Michael Davis's Street Gang: The Complete history of Sesame Street, and learn about the birth of children's television

The story of one of the most important and beloved shows on television—how it got started, nearly failed, and was saved by Elmo.

When the first episode aired on November 10, 1969, "Sesame Street" revolutionized the way education was presented to children on television. It has since become the longest-running children's show in history, and today reaches 8 million preschoolers on 350 PBS stations and airs in 120 countries.

Street Gang is the compelling and often comical story of the creation and history of this media masterpiece and pop culture landmark, told with the cooperation of one of the show's cofounders, Joan Ganz Cooney. "Sesame Street" was born as the result of a discussion at a dinner party at Cooney's home about the poor quality of children's programming and hit the air as a big bang of creative fusion from Jim Henson and company, quickly rocketing to success.

Street Gang traces the evolution of the show from its inspiration in the civil rights movement through its many ups and downs —from Nixon's trying to cut off its funding to the rise of Elmo —via the remarkable personalities who have contributed to it. Davis reveals how "Sesame Street" has taught millions of children not only their letters and numbers, but also cooperation and fair play, tolerance and self-respect, conflict resolution, and the importance of listening. This is the unforgettable story of five decades of social and cultural change and the miraculous creative efforts, passion, and commitment of the writers, producers, directors, animators, and puppeteers who created one of the most influential programs in the history of television.

Read the prologue of Street Gang (Continued...)

Just then, the service began, not with an invocation but rather with the howling, growling strains of the Dirty Dozen Brass Band, a Dixieland band flown in especially from New Orleans for the occasion—just the way Jim wanted. To the measured refrain of the old Negro spiritual "Just a Closer Walk with Thee," Jane Henson and her children led a twelve-minute processional as the dirge filled the cavernous holy space with the blat of a tuba, the squawk of a muted trumpet, the squeal of a clarinet. It was music meant to send the spirit of James Maury Henson soaring to that great good place.

"Sesame Street" began as a flash of brilliance that struck like a bolt from the gods. Cooney was its mother of invention, while Lloyd N. Morrisett, a well-connected vice president at the Carnegie Corporation, was its financial godfather. Sesame's moment of conception occurred at a dinner party at Cooney's apartment, when Morrisett and his wife were discussing how their three-year-old daughter, Sarah, had become transfixed by television. She would sit in front of a test pattern at 6:30 a.m., waiting for the cartoons to appear at 7:00. It was the same thing millions of kids were doing all across the country, an image that confounded Cooney.

Within days of that dinner, Cooney, Morrisett, and three other contributors engaged in an outpouring of ideas on how to master the addictive qualities of television and do something good with them. "What if?" became the operative phrase. "What if you could create content for television that was both entertaining and instructive? What if it went down more like ice cream than spinach? What if we stopped complaining about the banality we are allowing our children to see and did something about it?"

Over the summer of 1967, Cooney would crisscross the country testing the idea of a daily show for preschoolers that would teach basic school-readiness concepts. With her confident and persuasive writing style, the former reporter, drew up a proposal that, with Morrisett's skillful maneuvering and networking, secured a $1 million grant from Carnegie and millions more from the federal government, the Corporation for Public Broadcasting, and the Ford Foundation.

Then, with her funds secured, Cooney began to assemble her team, a talent roundup that would, after Sesame's first season, result in three Emmy's, a Peabody, and the cover of Time.

Henson loped in to provide the missing alchemy in the summer of 1969. Test audiences of preschoolers in Philadelphia had rejected live-action sequences shot on a mock urban street, with trash cans on the curb and laundry hanging from tenement windows. But that was before Henson began sketching a bird puppet that would be so oversized that a six-foot-tall man, hiding within it, would be required to work its long neck and mouth with an outstretched arm. And that was before the idea arose to have a contrarian, ornery puppet pop up from inside one of those trash cans and provide a grouch's view of everyday life. And that was before the idea arose to allow two best-friend puppets—one playful and upbeat, one overearnest and square—to provide comedy in the classic mode of Laurel and Hardy, Burns and Allen, Martin and Lewis. In the history of show business, there probably never was a straighter straight man than banana-yellow Bert, the paper clip collector and pigeon fancier.

It was Henson who helped the grandest and ambitious experiment in children's television find its legs. That those legs were yellow and attached to a curious eight-foot canary is not the oddest part of the story, by a long shot.

Henson's touch helped definitively establish "Sesame Street"'s "delicate balance between fun and learning," as he once described it. Cooney understood from the show's earliest days, back before it became a brand of excellence here and around the globe, that using television to teach the alphabet and counting to twenty would have been a noble effort, but not nearly as much fun, without him. Henson's influence also helped to create the two-tiered audience that was essential to Sesame's vast and immediate appeal. Kids watched in rapture, but parents watched, too, often laughing to the winking references to pop culture, song parodies, and outrageous puns that came out of the mouths of the Muppets.

Henson was the key, but he wasn't the only visionary among the early architects of "Sesame Street." There was a whole gang of them, many of whom, curiously, had first names beginning with J, the letter that has acquired a near-mythical statute through the thirty-nine years the show has aired on PBS.

Besides Joan Cooney and Jim Henson there was the seductively handsome, multitalented Jon Stone, who as writer, director, and producer drew the cast and crew under his spell and established a creative atmosphere of risk and turst.

There was scriptwriter-composer-lyricist-poet Jeff Moss, a sometimes difficult but always passionate contributor to the show.

Finally, there was Joe Raposo, the musical prodigy who provided "Sesame Street" with its signature sound and sing-along melodies that endure to this day.

In those early years there was an Arthurian round table of other remarkable souls—logicians and artist, dreamers and pragmatists, folksingers, storybook illustrators, and bow-tied PhDs—all gathered with a singular purpose. They came together at a star-crossed moment in American life when people of means who lived in comfort chose to dedicate their energies to the less fortunate and the forgotten, the rural poor and the underprivileged of the urban ghettos. Sesame succeeded beyond their wildest imaginings and, in doing so, changed the world, one child at a time.

These memories, and memories of Henson in particular, washed over Cooney as the service got under way. She was consoled by the knowledge that Henson respected her as he respected no other woman in his professional life. Their affectionate, trusting bond was mixed into the mortar that held together every brick of "Sesame Street." She smiled as she recalled what Henson had said once about their relationship: "What we had was like a marriage. Lots of valuable time together and no sex."

Now, for the second time in less than a year, she was burying one of her "originals." The previous February had seen the death of Raposo, the gregarious, name-dropping, often bewildering talent whose final, tortured years were cursed by cancer. In a twist that seemed almost too much to bear, a television tribute to Raposo was scheduled to air on PBS hours after Henson died. Cooney watched it in bed and cried throughout.

She had also been in tears listening to Jon Stone earlier in the day, speaking about Henson from the pulpit. "I don't remember exactly how Jim and I met," said Stone. "it was in nineteen sixty-three or sixty-four. But from the moment we met, we were never very far apart. For me, the early hours of May sixteenth were a living nightmare. One by one, all of us heard the unhearable. And we all must have had the same reaction: This is an epic mistake."

Stone, overwhelmed, barely made it through his brief remarks. As he walked off, all eyes were on Big Bird, who walked toward a grand piano. Through the years, Stone, a stickler for preparation and prompt rehearsal, had grown impatient with Caroll Spinney, a puppeteer who could easily access his inner child. Spinney, who since Day One of "Sesame Street" had provided voice and movement for sweetly quizzical Big Bird and hypercritical Oscar, was marvelous on his feet. But he had an antipathy for studying his lines, preferring to read them fresh, often after he had already stepped into Bird's awkward and confining costume.

But on this day, there would be détente between director and performer, and Spinney left no dry eyes with Bird's aching rendition of "Bein' Green," the anthem to self-acceptance written by Raposo.

Just before Big Bird trudged off, he looked skyward and said, "Thank you, Kermit."

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