Health, Food & Beauty
The author of the successful The Pocket Stylist follows up with a book that addresses the specific fashion needs of the over–forty crowd
Even though women in their forties, fifties, sixties, and beyond have never looked better, healthier, or younger, their fashion needs have changed. Unless you have the body and lifestyle of an eighteen–year–old, shopping probably isn't much fun anymore. The fashion industry seems to have turned its back on women who are forty and older, churning out collections that have nothing to do with careers or sophisticated living. Kendall Farr to the rescue! With Style Evolution, she shows readers how to create a hip, ageless, individual sense of personal style without feeding into the culture's deep obsession with looking "young."
Naming names, Farr shares the results of her extensive analysis of designers and brands—from high–end to budget–conscious—best–suited for women over forty. She also delivers ideas that suit every budget, from high–end lines to good buys. Packed with more than one hundred full–color illustrations, Style Evolution guides readers through discovering their own style profiles, with six basic shapes designed to match realistic body types. Farr also puts the spotlight on trends, illustrating the ageless approach to wearing what's "new." An ageless shopping checklist and thorough details on accessories (from bags to shoes to eyewear) complete the book.
With hundreds of tips that bestow grace and class, Farr leads the way for the woman who is ready for her wardrobe to catch up with the rest of her life.
Read the introduction of Style Evolution (continued...)
While there may no longer be any tried–and–true rules or prescriptions for dressing appropriately (at any age), for us there should be.
Ladies, some stuff simply doesn't work anymore. There is a whole world of choice that exists between the blanched monotony of basics and the soft–porn style seen on The Real Housewives of Orange County. Especially now, when you have never known more or had more personal gravitas, it is essential to cultivate a new perspective if you feel stuck. It's time to choose the clothes that will keep your look evolving in an inspiring and individualistic way. By 40, you have lived and learned, and the last thing you want to do is dress unremarkably or in styles so incongruously young that you appear to be at war with yourself.
There is young and there is youthful. And while youthful infuses a look with an ageless and timeless charm, verve, and a dose of nerve, young is where most middle–aged women run off the rails. And let's be frank, ladies, our culture assesses women—especially midlife women—by a brutal set of standards every day. While "mutton–dressed–as–lamb" is commonly lobbed at the woman faking it in a blouse–length dress from Forever 21, when was the last time you heard a 50ish man dressed in cargo shorts and a wallet chain from Abercrombie described as "beef–jerky–dressed–as–calf"? Exactly.
I am here to show you how your wardrobe can keep pace with the rest of your life. So before we begin our work together, I'll ask you to keep this in mind: This is not a revolution. There will be no waging war on your closet or your body. This is an evolution: a slow and steady way to intelligently reevaluate your style one piece at a time. Let's begin your style evolution…
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