• Men: get off your. . . busy schedule. . . and read with your boys. Be a role model. Talk about reading. Let boys see you reading. Acting as a positive, literate role model is the single most important thing you can do to help boys read.

• Booksellers: have male staff members highlight their favorite books for boys. Make a display of GUYS READ books.

• Teachers and librarians: Take another look at your required reading lists. Imagine how many of the books would appeal to you if you were a boy.

• Let boys know that non-fiction reading is reading. Magazines, newspapers, websites, biographies, science books, comic books, graphic novels. . .are all reading material.

• Form a father-son or parent-son Bookclub. Meet at an indoor soccer facility or gym to talk about books, and then run around too. Be a model for how to read a book and talk about it.

• Look at the recent literature on the psychology of boys (some titles listed below).

• Check in to www.guysread.com to hear more from experts, find out what other guys are doing, get recommendations and booklists, share your successes and failures.