• Motivate adults (parents, teachers, librarians, booksellers, and publishers) to examine the role gender plays in the book choices we give to boys.

• Reach boys directly with books recommended by other guys.

• Challenge men to step up and be role models of literacy.

• Try to help boys explore the possibilities of a wider emotional range and connection to feelings through reading.

• Through the www.guysread.com website, offer leadership, practical solutions, a forum, and support to get guys reading.