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Video: Penguin Goes to the American Library Association (ALA) 2010 Annual Conference, by Julie Schaeffer

Wed, 07/14/2010

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Another American Library Association (ALA) annual conference has come and gone. This year the librarians of America got to live it up in the nation's capital. While the librarians were sipping free champagne, schmoozing, learning how to keep their libraries current, and getting books signed, many Penguin authors were hard at work in the Penguin booth trying to get their books out to the masses and we've got video evidence to prove it!



If the video hasn't shown you why someone would want to go to ALA, well, I'll tell you in one word: books. Sure, you can look for new shelving systems and attend lectures on cataloguing in the digital age, but publishers are out in full force at ALA with free books and discounts so that booklovers and industry folks like me could have fun.

While ALA predominantly features children's books, the Penguin booths brought in readers of all kinds to get their books signed by authors like Jim Breuer, John Green, Jean Kwok, Maggie Sefton, Julie Klausner, Marilyn Nelson, Jon Scieszka, and Peter Bognanni.

In addition to multitude of great books there were some cool items like Penguin tote bags, gavel pens to promote John Grisham's Theodore Boone: Kid Lawyer, and posters galore. Everyone likes free stuff but the atmosphere at ALA all comes back to the books. It's not everyday you get to see 25,000 people excited about books.

To read the list of programs and sessions from the ALA 2010 Annual Conference, click here.

Here is an alphabetical list of Penguin authors who are in the video:

Posted by: Julie Schaeffer, Online Content Coordinator

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