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For anyone who doesn't like to read or write but wants to jump on to the new media bandwagon, podcasting may be right for you. Podcasting can be either an audio or video file that is delivered straight to your computer. If you have an iPod you can take this handy format along with you on the go but you don't need an mp3 player to listen or watch. All you need is a high-speed connection to download your file quickly and a computer to listen.

Audio podcasts

Sound is a powerful connection medium and nothing communicates faster than the sound of someone's voice telling a story. If you're a writer, think about telling your own story in your own voice. If you're a consultant, imagine sharing your best tips, interviews with industry leaders or guidance. If you're a nonprofit organization, imagine a first-person story from someone you've helped. All these elements take on a distinctly resonate tone when they are told through the power of tone.

Video podcasts

Using the visual medium is best for individuals who like to show, not just tell. Imagine you are an artist who uses the most unusual materials to create your masterpieces. Or a flute maker and photographer who pairs soulful Native American music with vivid scenes from nature or a bed and breakfast owner who wants to show off the scenic area of your town, there is no limit to what you can use a video podcast for.

The underlying concept beneath podcasting and all the new media components discussed this week is value. You have to ask yourself what your customer, client, prospect or reader will find valuable. There's no point creating media content that will languish. There's already too much meaningless information adrift in cyberspace as it is. You're doing all of this so that you can provide information that will benefit, uplift, educate or illuminate your reader, viewer or listener in some way. In turn that information will position you as the go-to person who can meet your client, customer or reader's needs.

The new media components discussed this week are powerful ways to connect with your audience. We suggest using a comprehensive, rather than a la carte, approach. To read more about how to put together a comprehensive new media strategy for your business, read more in How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts.

Authors Lena Claxton and Alison Woo will be hosting a complimentary webinar exclusively for writers. For more details, visit www.newmediamavens.com.

View more information How to Say It: Marketing with New Media

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