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Lena Claxton and Alison Woo, authors of How to Say It: Marketing with New Media - our bloggers the week of 10/13

Fri, 10/10/2008

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Lena Claxton and Alison Woo are our guest bloggers during the week of October 16th. If you have any questions for them, add a comment to any of their posts. Here is some more information about How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts:

The essential resource for building a global community of customers.

How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

About Lena Claxton and Alison Woo

Alison Woo (left) and Lena Claxton (right) are business coaches, new media experts for Forbes.com’s premier Business & Financial Network, principals in NewMediaMavens.com and the authors of How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts.

How to Say It: Marketing with New Media
Lena Claxton and Alison Woo - authors