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The Book Tour: visiting as many bookstores as your publisher can afford to send you to, or that you have the stamina to visit, and therein, at an appointed time, reading from your book and talking about it. Answering questions, should there be any, from your audience should there be any! This is part of the process here in the US, part of what authors of a new book are expected to do. You knew this, and now I do too, though it was new to me when my first novel was published here in 2008. Not that its unknown in Australia, but its certainly not as widespread. We do the Writers Festival thing (see blog #3) more.
The purpose of a bookstore reading? Twofold, I gather: first, that the audience will fall in love with your book and buy a copy, and then tell all their friends how fabulous it is and lots more people will buy copies and so Word of Mouth will work its magic and your book will become an adored bestseller. Second, that the staff of the bookstore will become more aware of your offering, among the torrent of books pouring weekly on to their shelves, and (pretty much as above) fall in love and hand sell it to lots of their loyal customers.




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