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I'm often asked how we determine the ratings that appear in my annual Movie Guide. We give **** to the best of the best, and make our way down the ladder half-a-star at a time; below *1/2 we use the term BOMB. (There are some readers who tell me they deliberately try to see as many BOMBs as possible; to each his own!)
Those ratings aren't based on any quantifiable measurement; they represent a gut reaction to the movie in question.
Even so, a problem does arise. If I've seen a movie in a theater or at a press screening at the height of anticipation over its release, I'm likely to have a different response than someone who watches it months, or even years, later on a laptop during an airplane ride, or on an iPhone while commuting to work in half-hour increments.
Not long ago, I visited someone in the hospital and along with him, got involved in a movie I'd seen before that was playing on the TV set in his room. It was interrupted by commercials and snipped to save time (and avoid four-letter words), but it entertained us both and helped to pass the time. I know I was much more judgmental when I saw the film the first time around in a theater.
Does that mean we should cut every movie some slack because eventually it will become "fodder" for a less demanding (and more grateful) audience down the road than the one that greets it on its theatrical debut?




