I was fortunate to get a chance to review The Water Cooler Effect. I found it particularrly interesting against the backdrop of the presidential election, and have become hyper aware of the rumors in everyday conversation. I'd never have noticed before reading the book, and appreciate the insight I garnered from the author's years of research.
This is the beginning of the review. The rest can be found at the Internet Review of Books
"What better time to publish a book about rumor than during a presidential election when rumors are raging? Call them hearsay, propaganda, or speculation, be they truths or outright lies, rumors are as ubiquitous as a virus, and spread just as quickly. If rumor were the common cold, we’d all be sniffling. Sadly, we’re all infected—and we all infect others, intentionally or not.
Nicholas DiFonzo’s The Water Cooler Effect begins at the proverbial drinking fountain, the symbolic source of rumors, which arise anywhere mouths meet ears, or eyes meet the printed word."
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Review of The water Cooler Effect
I was fortunate to get a chance to review The Water Cooler Effect. I found it particularrly interesting against the backdrop of the presidential election, and have become hyper aware of the rumors in everyday conversation. I'd never have noticed before reading the book, and appreciate the insight I garnered from the author's years of research.
This is the beginning of the review. The rest can be found at the Internet Review of Books
"What better time to publish a book about rumor than during a presidential election when rumors are raging? Call them hearsay, propaganda, or speculation, be they truths or outright lies, rumors are as ubiquitous as a virus, and spread just as quickly. If rumor were the common cold, we’d all be sniffling. Sadly, we’re all infected—and we all infect others, intentionally or not.
Nicholas DiFonzo’s The Water Cooler Effect begins at the proverbial drinking fountain, the symbolic source of rumors, which arise anywhere mouths meet ears, or eyes meet the printed word."
Published in total on the Internet Review of Books September 15, 2008
http://www.internetreviewofbooks.com/sep08/the_water_cooler_effect.html