Such an important topic, but I would like to add a thought that can help to explain why some rumors catch on, and other don't. There is a group dimension to the process, obvious around water coolers, less obvious on line. But those who speak rumors, those interested enough to listen and pass them on, often have common interests and needs that are reflected in the rumors they trade, a common purpose. Yes rumors are an attempt to make sense of the world, but the particular sense they make is shaped by group agendas -- and a need to belong.
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psychology of rumors
Such an important topic, but I would like to add a thought that can help to explain why some rumors catch on, and other don't. There is a group dimension to the process, obvious around water coolers, less obvious on line. But those who speak rumors, those interested enough to listen and pass them on, often have common interests and needs that are reflected in the rumors they trade, a common purpose. Yes rumors are an attempt to make sense of the world, but the particular sense they make is shaped by group agendas -- and a need to belong.