Submitted by luca turin (not verified) on Thu, 05/08/2008 - 9:23am.
Dear Mary: Thanks for your post and question. For small outfits, of course, the direct sales potential of the Web is a boon, and many would not exist/survive without it. I am not sure how the big brands view the online community, save as (obviously) free market research. It's probably fair to say that >95% of fragrance buyers are unaware that there are committed perfume lovers out there, so it may be too early for them to worry. However, in my opinion, great successes are made from repeat sales, and online users may be a good indicator of which perfumes actually elicit love, as opposed to once-only impulse buying . All the best ! Luca
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Perfume and the Internet
Dear Mary: Thanks for your post and question. For small outfits, of course, the direct sales potential of the Web is a boon, and many would not exist/survive without it. I am not sure how the big brands view the online community, save as (obviously) free market research. It's probably fair to say that >95% of fragrance buyers are unaware that there are committed perfume lovers out there, so it may be too early for them to worry. However, in my opinion, great successes are made from repeat sales, and online users may be a good indicator of which perfumes actually elicit love, as opposed to once-only impulse buying . All the best ! Luca