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Perfume and the internet

Guest blogging--now that's a great gig! The Penguin text indicated we can submit (unrelated) questions to one of your posts, thus: Clearly the internet / web has been a boon to buyers of perfume, enthusiasts, etc., and may even have amplified the pre-existing community of same. It seems however that the commercial houses have not really leveraged its power to expand their market and promote their creations (unless perhaps they find the online communities and blogs sufficient for their purposes). How do you think houses (or even small proprietorships) can make best use of the internet? Thank you both for your extraordinary writing and brio. I am buying the book (you see-- it works!) Yours sincerely, Mary Guillemette, Chicago Illinois

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