I forgot all about the fact that the publisher actually puts it right on the spine. Readers are a pretty determined lot when it comes to filling their wish list, so unless the store is sold out we'll track it down....eventually. :)

As much as I enjoy horror, I love urban fantasy for exactly the reason you've stated....we get some positive thing offered in exchange for what the hero has gone through. (a lot more characters are alive at the end of the book too)