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Here are some updates from the third day at BookExpo America.

Hope to see you there, but if you can't make it, you can follow the discussion on Twitter at #bookceo, or by following @PenguinUSA.  You can also check back to the Penguin website (www.Penguin.com) following the panel for additional recap details.

The summer-long celebration of Penguin Books’ 75th Anniversary will kick-off at Book Expo this week.  The Penguin Anniversary-mobile (a Penguin-orange mini-cooper with the Penguin logo) will be parked by registration. Be sure to stop by the Javits Center entrance to visit it – you don’t need a badge!

Kathryn Stockett accepts the Adult Debut Indie Choice Book Award for The Help (Amy Einhorn Books) at the ABA / Indie Bound Celebration of Bookselling luncheon. (Photo by Jason DeCrow for Penguin Group USA)

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Here are some updates from the second day at BookExpo America.

Hope to see you there, but if you can't make it, you can follow the discussion on Twitter at #bookceo, or by following @PenguinUSA.  You can also check back to the Penguin website (www.Penguin.com) following the panel for additional recap details.

The summer-long celebration of Penguin Books’ 75th Anniversary will kick-off at Book Expo this week.  The Penguin Anniversary-mobile (a Penguin-orange mini-cooper with the Penguin logo) will be parked by registration. Be sure to stop by the Javits Center entrance to visit it – you don’t need a badge!

 Riverhead author Sigrid Nunez discusses her new book Salvation City during BookExpo America at the Jacob K. Javits Convention Center Wednesday, May 26, 2010 in New York. (Photo by Jason DeCrow for Penguin Group USA)

It was a lively discussion at BookExpo America this morning as several prominent industry executives gathered at the Javits to discuss "The Value of a Book." eBooks, of course, were the hot topic, as panelists agreed that the industry is rapidly changing and we must change along with it.

 Panelists agreed that the industry needs to open the distribution lines and make books available to the customer in any way we can. Making books readily available to consumers could also help deflect piracy and increase sales. Different distribution outlets help push books out in a congested digital world.

But we can't forget about physical books, which still account for over 90% of the business. Penugin CEO David Shanks made the point that eReaders are still expensive investments. And the paperback isn't dead. "There's a reason that the word "mass" is in "mass market," said Shanks. There's still a market for physical books.

Hope to see you there, but if you can't make it, you can follow the discussion on Twitter at #bookceo, or by following @PenguinUSA.  You can also check back to the Penguin website (www.Penguin.com) following the panel for additional recap details.

The summer-long celebration of Penguin Books’ 75th Anniversary will kick-off at Book Expo this week.  The Penguin Anniversary-mobile (a Penguin-orange mini-cooper with the Penguin logo) will be parked by registration. Be sure to stop by the Javits Center entrance to visit it – you don’t need a badge!

Photos: Penguin Group (USA) CEO David Shanks takes part in the opening CEO panel discussion, "The Value of A Book" during BookExpo America at the Jacob K. Javits Convention Center Tuesday, May 25, 2010 in New York. (Photo by Jason DeCrow for Penguin Group USA)

BookExpo America 2010 kicks off with a "CEO Panel" discussion, entitled "The Value of a Book," from 8:30 - 10:00 a.m. in the Special Events Hall at New York's Jacob Javits Center.  Penguin Group (USA) CEO David Shanks; Esther Newberg, co-head of International Creative Management; Skip Pritchard, CEO, Ingram; Oren Teicher, CEO, American Booksellers Association; Scott Turow, President, The Authors Guild; and Bob Miller, Workman's Group Publisher, will all participate in a discussion led by moderator Jonathan Galassi, President, Farrar, Straus & Giroux.

This event is open to all BEA badgeholders.  

Hope to see you there, but if you can't make it, you can follow the discussion on Twitter at #bookceo, or by following @PenguinUSA.  You can also check back to the Penguin website (www.Penguin.com) following the panel for additional recap details.

The summer-long celebration of Penguin Books’ 75th Anniversary will kick-off at Book Expo this week.  The Penguin Anniversary-mobile (a Penguin-orange mini-cooper with the Penguin logo) will be parked by registration. Be sure to stop by the Javits Center entrance to visit it – you don’t need a badge!

Photo: Penguin Group (USA) CEO David Shanks takes part in the opening CEO panel discussion, "The Value of A Book" during BookExpo America at the Jacob K. Javits Convention Center Tuesday, May 25, 2010 in New York. (Photo by Jason DeCrow for Penguin Group USA)