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Most people love the idea of being regulars at their favorite restaurants or cafes, thinking that their frequent visits earn them special treatment or at the very least, a familiar greeting or free dessert. However, with the help of computerized reservation systems, we know a lot more about you than you’d probably hope, and we have it all recorded.
We know how many times a month you come to our restaurant, and which table (or glass of wine or waiter) is your favorite. All of this helps us keep our good customers happy. But we also know if you’ve ever been late, if you always show up late or worse yet, if you have no-showed one too many times, in which case you are definitely not one of our favorites, no matter how much you pride yourself on being a “good” customer.
We remember if you tip well (or not), or if you are a “whale,” someone who spends a lot of money. If you are a really big whale, your late arrivals might be forgiven, at least a few times. If you are a whale who makes us laugh (or more likely, makes us laugh at you) you might get a nickname next to your real name on the reservation list. For years, we referred to one whale of a customer solely as The Guy Who Thinks Tanaka Is Chinese, because he repeatedly presumed that Tanaka, a thoroughly Japanese sommelier, was Chinese. Even Tanaka played along, and thanked him for wishing him a Happy Chinese New Year.


















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