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This past year, Singapore Airlines has begun flying all-business-class flights across the Pacific - Newark to Singapore and Los Angeles to Singapore will start in September.  The demand for business class seats is apparently enormous, so this new venture sounds like it makes perfect business sense.  But the psychological scientist in me wonders whether, at the end of the day, this will prove to be such a good idea.

The reason for my hesitation is that, as growing research shows, people adapt quickly and easily to anything positive that ever happens to them.  When you move into a beautiful new apartment with a view, when you obtain 20/20 vision through LASIK, when you buy a hip new hybrid, and even when you tie the knot, you get an immediate boost of happiness from the new and improved circumstances, but unfortunately the thrill only lasts for a short time.  Over the coming days, weeks, and months, you find yourself taking your new apartment, eyesight, car, and marriage completely and utterly for granted.