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Tue, 06/17/2008

Penguin Group (USA) Weekly Update - 6/16:

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Penguin Group (USA) Achieves Industry-Best 17th #1 New York Times Bestseller with Signet's Lover Enshrined by J.R. Ward, Her First #1 New York Times Bestseller, One of Six House Debuts on This Week's NYT Bestseller Lists

J.R. Ward's first-ever #1 New York Times bestseller, the new mass market Signet title, Lover Enshrined, represents Penguin Group (USA)'s industry-leading 17th #1 New York Times bestseller in 2008 - one more than our 2007 full-year total of 16 #1 New York Times bestsellers.

Ward's Black Dagger Brotherhood books have quickly become national bestsellers and reader favorites across genres, appealing to fans of both romance and urban fantasy. The first book in the series, Dark Lover, was published by Signet in 2005. The following year, Lover Awakened, the third book in the series, marked Ward's first appearance on The New York Times bestseller list. Books four and five both debuted at #2 on the list. Now, the latest Black Dagger Brotherhood installment, Lover Enshrined hits the top of the mass market fiction list. Congratulations to everyone who has contributed to this great success story!


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Tue, 06/17/2008

Penguin Imprint Feature Focus: DK:

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Welcome to our second Imprint Focus Feature, where the Penguin Blog will spend four weeks examining the Dorling Kindersely Imprint, better known simply as DK. Learn more about the character and goals of this imprint, and meet the staff members that help make the magic happen behind the scenes.

DK (which stands for co-founders Christopher Dorling and Peter Kindersely) Publishing was founded in London in 1974. Originally established as a book packager, DK became a book publisher in 1982, and in 2000 DK was purchased by Pearson and became a division of Penguin Group.

DK Publishing is known around the world for its bold and innovative illustrated books, including our award-winning Eyewitness Books for Children and Eyewitness Travel Guides, among many others. Unlike other imprints within the labyrinth that is Penguin Group, DK's books on the whole are driven more by content than they are by authors. That's not to say that we don't work closely with our authors, because we do! However, not every book we publish is written by one author so we think a bit differently about how to get the word out about our books. Our publicity and marketing teams are really stellar at finding clever ways to be the voice of our books: they've created videos; they've made projects and recipes from our books; and, they're always roaring cheerleaders for DK's books.


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