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Date
Tue, 04/22/2008

Penguin Group (USA) Weekly Update - 4/21:

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Penguin Paperbacks Dominate The New York Times Bestseller List for the Week of April 27th and Paperback Division's Outstanding Success Celebrated in Great AP Story

Penguin Group (USA) paperback titles own an impressive 22 slots on The New York Times bestseller list, for the week of April 27th, a record number of titles on a single week's list, so far in 2008. These titles account for 40% of the mass market list; 30% of the nonfiction list (trade and mass combined); and 25% of the trade fiction list, with all five Penguin Group (USA) trade titles hitting among the top ten trade fiction slots.

On the mass market side, Penguin Group (USA) continues to rake in the bestsellers and dominate The New York Times bestseller lists. For seven weeks of the year so far, Berkley/NAL has owned eight or more titles on the mass market list - 40%! - and on both February 24th and March 30th, scored a record nine titles on a single list. Every mass market imprint is up compared with last year. In addition, DAW books scored their first mass market New York Times bestseller, with The Name of the Wind by Patrick Rothfuss, which hit at #11 this week.


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Tue, 04/22/2008

I Hope You Brought Enough For Everyone.... by Kat Richardson:

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A couple of my writer friends really hate used bookstores. Some of them even hate libraries. Because these channels allow their books to be distributed without authorization and without payment to them. The idea of those no-profit copies flapping around the marketplace like friendly birds is kind of scary when you live and die (professionally speaking) by net sales. But really, it's not as bad as that. After all, our publishers also give copies of our books away--sometimes hundreds at a single shot. They do it for publicity, to build word-of-mouth and positive feeling about the books, not because they think they are dogs, but quite the opposite: because they like the book and want it to do well. They are in business after all.

So, I'm not afraid of used bookstores, or libraries, or e-books, or P2P file sharing. I don't want people to be thoughtlessly profligate about spreading the books around on Limewire or something of that nature, but I do want people to read them--I want LOTS of people to read them. Realistically, the number of sales lost to these venues is miniscule. But the good will is huge. As a relatively new writer, the biggest challenge is building momentum with readers--getting to be known and liked enough that my publisher doesn't have to beg people to read my books.

And the very best channel for building that momentum is word-of-mouth, which you don't get if people don't have the books in their hot little fists to read. Second-hand bookstores and libraries and people who give their books away to friends are actually doing me a huge favor--they're passing my books along to others to read and (I hope) fall in love with. And talk about. To other people. Who may decide to go out and buy my books. And fall in love. And talk about them.


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