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Jumpstart’s “Read for the Record” Rolls Out With a Bang Thursday Morning on “The Today Show”
Yesterday, readers of all ages sought to break the world record for the number of children reading the same book, on the same day with an adult. This year’s “Read for the Record” campaign book is a custom edition of the beloved children’s classic, Corduroy by Don Freeman, published by Penguin Young Readers Group. The day kicked-off yesterday morning with an early reading event in Rockefeller Plaza on NBC’s “Today Show” with First Lady Laura Bush joined by Pearson Foundation President Mark Nieker as well as appearances by such celebrities as LL Cool J, Jesse McCartney, Mary Louise Parker, Greg Kinnear and Maria from Sesame Street. Pearson and Jumpstart representatives were also briefly interviewed on the program.
Thousands of events were held and official Jumpstart’s Read for the Record Campaign events took place in major cities across the U.S., including Atlanta, Boston, Chicago, Los Angeles, New York, Pittsburgh, San Francisco and Washington, D.C. Penguin author Jon Scieskza, first National Ambassador of Young People's Literature by the Library of Congress, joined LL Cool J, Pearson's Bill Barke, and others at a mid-day reading in Manhattan. And, a specially designed Read for Record/Corduroy children’s bookmobile has been visiting libraries and schools throughout the San Francisco Bay Area.
Employees from Penguin Group (USA)’s Hudson Street offices in New York City read to children at an official Jumpstart kick-off event at the Harlem Children's Zone. The Pearson Foundation donated dinner, books and materials, and in addition to reading Corduroy, children had the opportunity to take part in the My ABC Book activity.
PGI employee volunteers from the Pittson Township, Pennsylvania office read at the CEO (Commission on Economic Opportunity) Kidz Café, a non-profit after school program for children grades K- 6. The Pearson Foundation donated 200 books for this event.



