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Penguin's Trade Paperback Bestsellers on Front Page of Friday's Wall Street Journal

In a rare display of attention, The Wall Street Journal dedicated a front page article to Elizabeth Gilbert's Eat, Pray, Love. Intrigued by the novel's startling success as a paperback, The Wall Street Journal examined Penguin's approach to marketing the book, uncovering 'a series of calculated moves... where executives worked to interpret sales patterns and create a marketing blitz to attract individual readers as well as book clubs.' The results have been fantastic: Eat, Pray, Love is now entering its 19th week at the #1 spot on The New York Times paperback nonfiction bestseller list.

The Age of Turbulence by Alan Greenspan Hits Bookstores Monday Amidst Flurry of Major National Media Coverage

On Monday, September 17th, The Age of Turbulence, the much-anticipated book by Dr. Alan Greenspan, hit bookstores amidst a flurry of national media. Dr. Greenspan's publicity campaign kicked off this past Sunday night with an interview on "60 Minutes," followed by appearances all this week on "The Today Show," "The Daily Show," "The Charlie Rose Show," "The Newshour with Jim Lehrer," "Your World with Neil Cavuto," "Fresh Air," "All Things Considered," "The Diane Rehm Show," "Meet the Press," as well as featured interviews in The New York Times, USA Today, The Wall Street Journal, and Fortune.

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Have you had a chance to take a look at the new Viking Penguin Book Club page? If not, grab a mug of something hot and head on over - it's well worth the browse. Not only does it feature a growing selection of Viking and Penguin's greatest books, but it's also beautifully designed and delightfully customizable.

Featuring reading guides, excerpts, posts from editors, publicists, sales and marketing people as well as from the authors, this webpage is focused on helping book clubs tackle novels such as this month's The 50th Anniversary edition of Jack Kerouac's On the Road (Viking), Yasmin Crowther's The Saffron Kitchen (Penguin) and Jane Austen's Pride & Prejudice (Penguin Classics).

I actually spent as much time carefully decorating my desktop as I did browsing the books; the site comes with a fast loading Flash setup that allows you to choose between about 15 table top materials such as Dark Plankwood or Brushed Metal, and then litter them with chocolate pastries, starfish or paper airplanes. After about ten minutes of judicious testing, I opted for the Distressed Wood desktop with a mug of coffee and a chocolate chip cookie, which made me feel like I was indulging in creature comforts within the cindered husk of a beach house.