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Sean Burch is our guest blogger during the week of August 6th. If you have any questions for Sean Burch, add a comment to any of his posts. Here is some brief information about Hyperfitness:

A revolutionary, twelve-week program to take you to the top level of fitness and wellness from "one of the fittest men on earth" (CNN International).

Sean Burch started out with a lofty goal: to climb Mount Everest solo and without supplementary oxygen. To accomplish this, Sean developed a training regimen that incorporated cardio and strength elements, nutrition, and mental conditioning. That program took him to Everest's summit and helped launch his career as one of the world's premier athletes. He is now considered an "American Fitness Guru" (Men's Journal) and sought after for his unique techniques and his contagious enthusiasm.

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Who doesn't want to be a bestseller? I don't know one single author who wouldn't love for their books to fly off shelves.

But self-promotion can be gross. It can be fear-based. It can smell of, "Please like me, please love me, please make me matter."

I've been trying to follow my bliss these days, trying to get in touch with what makes me truly happy, where I find my flow the most.

Telling people about my book, giving them provocative postcards to hand out to friends, well, doesn't feel all that blissful. Don't get me wrong, it feels creative and pro-active, but it doesn't feel like my highest self at work.

Last night did.

I read at Borders at Columbus Circle to well over 100 people and not once was I thinking about selling books. My heart was open. I shared my story. I connected. That's what it's about for me. That's what it's always been about. For that hour, reading from my book, answering questions, connecting to people, just felt right. I was in my flow.

Turns out, I also happened to sell out of books. Some people who wanted books couldn't even get them. One man who had come into the store to buy another book, walked out with a signed copy of mine. Everyone told me how much my bravery and honesty meant to them, how I had really touched them.