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Competition Demystified |
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| Book: Paperback | 8.26 x 5.23in | 416 pages | ISBN 9781591841807 | 28 Aug 2007 | Portfolio | 18 - AND UP |
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Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It’s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
“In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.”
—The New York Times
“Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.”
—BusinessWeek
“A truly fabulous read.”
—MarketingSherpa.com
“Competition Demystified is a brilliant challenge to Michael Porter’s Competitive Strategy.”
—Sylvia Nasar
"Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies"
—The Toronto Globe and Mail
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