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The Complete Idiot's Guide to Branding Yourself |
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Sherry Beck Paprocki - Author
Ray Paprocki - Author
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| Book: Paperback | 8.26 x 5.23in | 272 pages | ISBN 9781592578962 | 05 May 2009 | Alpha | 18 - AND UP |
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A brand new look at a time-tested business practice.
Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:
• An in-depth understanding of the principles of successful brand building—in any context
• Practical tools to build and manage powerful relationships
• Strategies for aligning personal brand values with an employer’s brand values, and making brand-building a successful endeavor for both
• Advanced techniques to continually refine your unique personal brand
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