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The Complete Idiot's Guide to Search Engine Optimization |
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Michael Miller - Author
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| Book: Paperback | 0.51 x 8.26in | 352 pages | ISBN 9781592578351 | 03 Feb 2009 | Alpha | 18 - AND UP |
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Rev up the search engines.
The Complete Idiot’s Guide® to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site’s optimization, and how search engine marketing fits within a company’s overall online marketing plan.
·More than 90% of all online users employ search engines to find what they are looking for on the Internet
·A study from IMT Strategies demonstrates that a company’s presence on relevant search engines is the most important medium for maintaining high brand awareness—more important than print media, radio, or TV commercials
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