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The Complete Idiot's Guide to Guerrilla Marketing |
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Susan Drake - Author
Colleen Wells - Author
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| Book: Paperback | 8.26 x 5.23in | 352 pages | ISBN 9781592576715 | 02 Jan 2008 | Alpha | 18 - AND UP |
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Attention-grabbing, money-saving ideas...
Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.
• Written by a pair of expert authors
• Includes dozens of effective, practical, money-saving ideas
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