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Style Evolution

How to Create Ageless Personal Style in Your 40s and Beyond
Kendall Farr - Author

$22.50

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The author of the successful The Pocket Stylist follows up with a book that addresses the specific fashion needs of the over-forty crowd

Even though women in their forties, fifties, sixties, and beyond have never looked better, healthier, or younger, their fashion needs have changed. Unless you have the body and lifestyle of an eighteen-year-old, shopping probably isn’t much fun anymore. The fashion industry seems to have turned its back on women who are forty and older, churning out collections that have nothing to do with careers or sophisticated living. Kendall Farr to the rescue! With Style Evolution, she shows readers how to create a hip, ageless, individual sense of personal style without feeding into the culture’s deep obsession with looking “young.”

Naming names, Farr shares the results of her extensive analysis of designers and brands—from high-end to budget-conscious—best-suited for women over forty. She also delivers ideas that suit every budget, from high-end lines to good buys. Packed with more than one hundred full-color illustrations, Style Evolution guides readers through discovering their own style profiles, with six basic shapes designed to match realistic body types. Farr also puts the spotlight on trends, illustrating the ageless approach to wearing what’s “new.” An ageless shopping checklist and thorough details on accessories (from bags to shoes to eyewear) complete the book.

With hundreds of tips that bestow grace and class, Farr leads the way for the woman who is ready for her wardrobe to catch up with the rest of her life.

“Smart, behind-the-scenes advice from one of the best in the business. Take The Pocket Stylist with you on your next shopping spree!”
—Emme, host, Fashion Emergency

“Bossy, brilliant, and never condescending, Kendall Farr is the shopaholic’s best friend...and enabler.”
—Simon Doonan, author of Wacky Chicks

“Can’t afford a stylist? Then grab this book before you go shopping....It’s like talking to a best friend with great taste.”
—Cindy Weber Cleary, fashion director, InStyle magazine

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