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Twitterville |
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How Businesses Can Thrive in the New Global Neighborhoods
Shel Israel - Author
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| Book: Hardcover | 5.00 x 7.00in | 320 pages | ISBN 9781591842798 | 03 Sep 2009 | Portfolio | 18 - AND UP |
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Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two
years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the
conversation.
Unlike other hot social media spaces, Twitterville is dominated by professionals, not
students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do
face-to-face, honestly and authentically. One minute, you’re com- plaining about the weather with local friends, the
next, you’re talking shop with a colleague based halfway across the globe.
No matter where you’re from or
what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining
the site, you’ll quickly find the ones who can make a difference to you.
Social media writer Shel Israel shares
revealing stories of Twitterville residents, from CEOs to the student who became the first to report the
devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who
outshine traditional media companies.
Israel introduces you to trailblazers such as:
· Frank
Eliason, who used Twitter to reverse Comcast’s blemished customer service reputation
· Bill Fergus, who was on
the team at Henry Ford Medical Center during the first “live tweeted” surgery
· Scott Monty, social media officer
for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis
· Connie Reece, who used
Twitter to raise tens of thousands of dollars for cancer patients in need
· The Coffee Groundz, a Houston-area
coffee shop that uses Twitter to pack the tables (and fight off Starbucks)
Twitterville features
many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get
closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant.
It even explains why people sometimes really do care what you had for lunch.
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