my cart |

Penguin.com (usa)

	About the Book

	Praise



	Books by David Magee

How Toyota Became #1

Leadership Lessons from the World's Greatest Car Company
David Magee - Author

$25.95

add to cart

view cart

Additional Formats:

Paperback: $15.00

eBook - eReader: $15.00

eBook - Microsoft Reader: $15.00

eBook - Adobe reader: $15.00

What we can all learn from the strategies that have made Toyota the world’s best car company

Everyone who follows the auto industry knows that Toyota has had an amazing twenty-five-year run, rising from humble Japanese start-up to thriving global giant. But the big puzzle is how Toyota did it while so many other car companies have struggled or failed.

Journalist David Magee dug deeply into Toyota’s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. And he found that the company’s famous mastery of lean production is only part of the story. Magee explains the surprising power of Toyota’s corporate culture, which includes:

• Focusing on the long term: While most companies worry about the next quarter, Toyota is thinking about the next quarter century

• Jumping beyond the current trend: When Ford was still ramping up its gas-guzzling SUVs, Toyota was very quietly taking a huge lead on hybrids

• Making quality everyone’s responsibility: Toyota expects people at every level to think and act like quality-control inspectors

• Managing individual strengths: Toyota is revolutionizing the way people are managed, to maximize their strengths instead of criticizing their weaknesses

The lessons that Magee explains here will be valuable for managers in all disciplines and industries.

“From its renowned production system to its unerring sense of customers' tastes, the factors that fueled Toyota's drive to the summit of the auto industry are all well recounted here.”
—Newsweek

“Magee runs through lessons in leadership and strategy, weaving in colorful snippets from Toyota's 70-year history.”
—Fast Company

“David Magee convincingly argues that the spirit of Toyota people, as much as anything, has determined Toyota's success.”
—BusinessWeek.com

“When it comes to Toyota’s success, Mr. Magee credits the company’s internal realities….he celebrates Toyota’s willingness to acknowledge production problems quickly, to adapt its methods to varying markets (thus defying a stereotype of management rigidity), and to ask for feedback from its workers—thereby ‘empowering’ them”
—Wall Street Journal

“Magee provides an excellent view of a shining business model that encompasses not only Toyota’s highly espoused lean production system but also its leadership values and unique corporate culture.”
—Booklist

“This inspirational book is essential reading for both human resource professionals and business executives”
—Library Journal

Email Alerts

To keep up-to-date, input your email address, and we will contact you on publication

Please alert me via email when:

The author releases another book