 |
|
|
|
|
No Man's Land |
|
|
What to Do When Your Company Is Too Big to Be Small but Too Small to Be Big
Doug Tatum - Author
|
|
|
|
|
|
|
|
| Book: Hardcover | 5.98 x 9.01in | 256 pages | ISBN 9781591841722 | 13 Sep 2007 | Portfolio | 18 - AND UP |
|
Click here for other formats
|
|
|
|
|
|
|
|
|
|
“I travel the country speaking about No Man’s Land to entrepreneurs and business leaders. Wherever I go, I get the same response. Listeners approach me with sadness in their eyes and say, ‘Doug, if only I had known about No Man’s Land when I was running my company, we might still be in business.’”—Doug Tatum
If starting a company is difficult, leading a company once the business has caught fire is infinitely more so. Thousands each year approach the dangerous transition that Doug Tatum calls No Man’s Land—when they are too big to be considered small but still too small to be considered big.
Rapid growth is every entrepreneur’s dream, but it never comes easily and is usually rife with dilemmas. During No Man’s Land, as in human adolescence, such growth should spark self- discovery, acquired discipline, and positive but difficult transition. Unfortunately, it often becomes an agonizing battle between the natural tendencies of a lonely entrepreneur and certain immutable laws of growth. The result is confusion, frustration, stagnation, loss of employee morale, and, at worst, financial failure.
Sounds pretty bleak. The good news is that Doug Tatum knows exactly what it takes to get through No Man’s Land: a map, a high place from which to orient yourself, and navigational rules to help you track your progress. And these tools are here in this book.
Through case studies and stories of successes and failures, No Man’s Land will help you learn how to:
* Align your growing company with its market.
* Execute the necessary changes in your management.
* Confirm that your financial model is scalable.
* Attract money and make smart decisions about financing your business.
If you’re an entrepreneur, this book will help you make your company all it can be and all you want it to be. It will prepare you for a ride that just might be wilder than you ever imagined.
No Man's Land
Acknowledgments
Introduction
1. Too Big to Be Small, Too Small to Be Big
2. Market Misalignment
3. Outgrowing Your Management
4. Outgrowing Your Model
5. Outgrowing Your Money
6. The Fifth M
7. Beyond Growth
8. A National Treasure
Appendixes
Notes
Index
“This is a really important book. Doug Tatum knows more about the subject, and has thought more deeply about it, than anyone else on the face of the earth. His book provides a ton of useful information for entrepreneurs who are in the middle of No Man’s Land, approaching it, or just wondering about it.”
—Bo Burlingham editor at large, Inc. magazine, and author, Small Giants
“This book has renewed my faith that the end-game is worth the challenging journey. I’ll re- read and reference No Man’s Land like I do Good to Great.”
—Skeeter McCorkle, president, McCorkle Nurseries
Email Alerts
To keep up-to-date, input your email address, and we will contact you on publication
|
|
|
|
|
|
|
|
|
|
|
|
|
|
