Fast Food Nation meets The World Is Flat in this eye-opening look at the obesity epidemic.
Today, the planet’s 1.3 billion overweight people by far outnumber the 700 million who are undernourished. This figure would have seemed ludicrous just fifty years ago, when hunger was the world’s most pressing nutritional problem.
In The World Is Fat, Barry Popkin argues that the fattening of the human race is not simply about that next cheeseburger; rather, it is a result of an unprecedented collision of human biology with trends in technology, globalization, government policy, and the food industry that are changing how we eat and how we live.
Popkin, whose expertise in both nutrition and economics makes him uniquely qualified to write this book, compares our lifestyles today with those of half a century ago through the stories of five families living in the United States, Mexico, and India. He shows how increasing access to media and exposure to advertising, a powerful food industry, the rise of Wal-Mart like shopping centers, and a dramatic decline in physical activity are clashing with millions of years of human evolution, creating a world of overweight people with debilitating health problems such as diabetes. Ultimately, Popkin contends that widespread obesity is less a result of poor individual dietary choices than about a hi-tech, interconnected world in which governments and multinational corporations have extraordinary power to shape our everyday lives.
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We Are What We Drink
The way we eat today— in large portions, away from home, with
lots of energy- dense snacks in between meals, maybe with a
superfood thrown in here or there— is only part of the reason why so
many of us are overweight. Perhaps nothing has contributed more to
our weight gain than the clash between our drinking habits and our
biology.
Our genus, Homo, separated from other hominids between two million
and three million years ago. Our species, Homo sapiens, appeared
between two hundred thousand and one hundred thousand years ago.
But it’s likely that until wine and beer were invented— about eleven
thousand years ago— we didn’t drink anything other than water or
breast milk. Our hunter- gatherer predecessors drank breast milk for
the first few years of their lives, and after that only water.
But during the last century we’ve seen huge changes in the kinds
of beverages consumed throughout the world— changes our biology
isn’t prepared for. Imagine what would have happened to a hunter gatherer
if his or her hunger was satiated by drinking water. He or she
wouldn’t feel the need to forage for food, and wouldn’t have stored
essential body fat for times of famine. It’s obvious that if water consumption
alleviated our hunger pangs we, as a species, might not
have survived. Another way of looking at this is that those who survived
did not cut their food intake after drinking. And for us today
the implications are clear— we drink a lot of our calories, but we don’t
cut our food intake as a result. Recent studies confirm this. We can
have a sixteen- ounce bottle of Coke or three beers before dinner—
and not eat any less because of it.
The relatively recent addition of caloric beverages to our diet—
shown in the illustration below— provides a sense of the role of
beverages in the obesity pandemic. Compared with the millions of
years during which we evolved into Homo sapiens, the span of time in
which we’ve been consuming caloric beverages has been very short.
Our genes take a long time to respond to such changes— we’re living
in a rapidly changing world but with genes adapted to an earlier
period.
Before we examine some of the new high- calorie beverages of the
past few decades, let’s take a look at the brief history of the beverages
that have been around for a while— water, milk, coffee, tea, beer, and
wine— and the roles that they play in our lives today.
Water is the basis of life for all mammals. Before we developed
agriculture, water was rarely contaminated. Then, with agriculture
and subsequent urbanization, feces (animal and human) and other
contaminants created health problems related to water consumption.
Pathogens periodically led to outbreaks of cholera and dysentery;
more recently, toxic chemicals have caused problems.
Today, bottled water has been the savior in countries where public
sources of water are contaminated. Elsewhere, the rise of designer
bottled waters has been a steady and healthful trend. Nonetheless,
the disposal of these plastic water bottles has become a legitimate
environmental concern, revealing how the positive goals of different
groups can collide. Some municipalities are attempting to ban water
bottles, and a New York Times editorial in August 2007 spoke against
bottled water. But I think it’s inappropriate to single out one source
of plastic bottles without condemning other— much less healthy—
sources of plastic bottles.
People have been conditioned to carry bottled beverages around—
and we need that to be water. It would be better for schools and other
public and private facilities to sell water rather than caloric beverages,
such as soft drinks, fruit juice, whole milk, energy drinks, and
heavily sugared teas. Today, the need to have safe, clean, accessible
water is, of course, not limited to the United States. Mexicans, for
example, drink as much, if not more, soft drinks than we do. The
typical portion sizes in Mexico are one and two liters, as opposed to
our sixteen- ounce portions (about a half-liter). Consequently, obesity
levels in Mexico are as high as those in the United States. Mexicans
don’t have safe tap water, so they need to have access to bottled water
as an alternative to sodas.
In a fast- paced society, we need people to think first of water—
wherever they are. Too many Americans will drink Red Bull, Pepsi, or
sugared vitamin waters— all with excessive calories. Drinking water,
whether it comes from a faucet or a bottle, is an easy step we can all
take toward better health. Bottled water should not be pitted against
tap water, however. This is a false choice. We should talk about the
essential need we all have to consume more water. And of course, we
should push for the complete recycling of bottles and other containers.
But we shouldn’t single out the healthiest beverage we have— we
shouldn’t ignore other beverage containers and take- out food containers
that are equally harmful to the environment but which contain
less healthy beverages and foods. They are equal scourges to the
Earth’s future— and their health benefits are clearly not as important
as those of water.
In the West, we tend to think milk, from cows, sheep, or goats,
is critical to life. However, animal milk is a recent addition to our
diet. Historians haven’t been able to definitively determine when
milk was first consumed. The earliest reliable record of dairy products
is a tablet left by a Sumerian farmer in approximately 4000 BCE,
which details the size of a herd and tells us of cheese and butter
production. Of course, this doesn’t guarantee that the farmer drank
milk.
The consumption of milk is very interesting from an evolutionary
standpoint. The enzyme lactase is required to be able to digest the
lactose in milk, and most of the people in the world lose this enzyme
after they’re weaned from their mother’s breast. Genetic and archaeological
research has found that the first known population of adults
to be fully able to ingest milk was the Funnel Beaker culture, which
flourished five thousand to six thousand years ago in central Europe.
Today, the descendants of these people— the Swedes, Danes, and
other north- central Europeans— have the enzyme lactase and thus
can digest milk without the side effects experienced by people who are
lactose intolerant. Geneticists have recently shown that as we move
away from northern and central Europe toward southern Europe and
the Middle East, people don’t possess the correct genetic makeup to
break down lactose. However, some exciting studies have found several
populations in eastern Africa that also possess the lactase gene.
Complex genetic analyses suggest that the gene mutations in eastern
Africa arose between 2,700 and 6,800 years ago. This is one of
several recent discoveries that have revealed how rapidly our genes
can change at the local level as a result of environmental pressures.
It’s clear that northern and central Europeans and eastern Africans
needed essential nutrients from milk and thus developed the ability
to digest it. Americans who descended from northern and central
European peoples are today some of the small subsets of the world
population who have adequate amounts of the enzyme lactase. Most
American blacks came from areas in Africa where milk was not consumed,
and thus are lactose intolerant, as are many Asians who have
immigrated to the United States.
Until the beginning of the nineteenth century, milk consumption
was limited even for lactose- tolerant peoples. Before the French scientist
Louis Pasteur invented in the 1860s the process we now call pasteurization,
which uses heat to destroy microorganisms, milk could
transmit diseases such as cholera, polio, anthrax, scarlet fever, bovine
tuberculosis, and botulism. By the 1900s, milk had become much
more popular in the United States and Europe, and producers made
huge advances in handling, processing, and distributing pasteurized
milk to places far from its source.
More recent developments in heat treatment, and the invention
of a now widely used alternative to pasteurization called ultra- high
temperature, or UHT— in which milk is raised to a temperature of
138°C (280°F) for about two seconds— have allowed the distribution
and storage of milk without refrigeration. As UHT- treated milk does
not require refrigeration, it has become increasingly used in Europe,
Asia, and Africa. It’s very safe— but it doesn’t taste as good to the
American palate as does fresh milk.
Milk consumption patterns are at present changing rapidly in the
United States. We are tailoring milk to compete with sweetened beverages;
there are an increasing number of new flavored and sweet
milk products, including chocolate and strawberry milk, in stores and
vending machines. These sugary and higher- fat milk products are no
better than other sugared beverages; the adverse effect of sugar offsets
the nutritional benefits of milk.
“The global obesity epidemic affects all of us - families, communities, and nations around the world. It's a weighty subject in every way, with dire consequences for well being, life expectancy, and economic productivity in the years ahead unless seriously confronted. The World is Fat is compelling reading on this complex and growing societal threat. Dr. Barry Popkin is one of the world's most distinguished experts on obesity, the global food system, and nutrition, with extensive first-hand knowledge of the trends in the U.S., Europe, India, China, and beyond. His writing is remarkably clear and concise, free of jargon, and full of wisdom, balance, and good judgment. His call to action and practical suggestions to individuals, communities, and political leaders, will be read with enormous interest and benefit around the world.”—Professor Jeffrey D. Sachs, Director of the Earth Institute at Columbia University, author of The End of Poverty and Common Wealth