 |
|
|
|
|
The Science of Fear |
|
|
Why We Fear the Things We Shouldn't--and Put Ourselves in Greater Danger
Daniel Gardner - Author
|
|
|
|
|
|
|
|
| eBook: ePub eBook | 352 pages | ISBN 9781440638084 | 17 Jul 2008 | Plume |
|
|
|
|
|
|
|
|
|
|
|
A timely and entertaining psychological look at why we’re afraid and what to do about it
From terror attacks to bursting real estate bubbles, from crystal meth epidemics to online sexual predators and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?
The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Daniel Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our “gut” reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better, and our lives braver.
“Excellent…analyses everything from the media’s predilection for irrational scare stories to the cynical use of fear by politicians… [A] cheery corrective to modern paranoia.”
—The Economist
|
|
|
Email Alerts
To keep up-to-date, input your email address, and we will contact you on publication
|
|
|
|
|
|
|
|
|
|
|
|
Make your next book club selection a Penguin book and everyone saves.
Get 15% off when you order 5 or more selected titles for your book club. Simply enter the coupon code at checkout.
This offer applies to only one eBook and one downloadable audio per purchase.
|
|
Download the Penguin App for iPhones and get exclusive excerpts and access to the blog, podcast and more. Click here for information.
|
|
|
|
