Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 by Business Week reporter Sarah Lacy is the captivating story of the mavericks—the new generation of internet moguls—who learned from the crash and emerged from the dotcom rubble to found the multi-billion dollar companies taking the Web into the twenty-first century.

Lacy follows a diverse cast of entrepreneurs throughout the book—from Max Levchin, a Russian émigré who founded PayPal and is scrambling to create his second act, to Mark Zuckerberg who started Facebook while still an undergrad at Harvard, partially as a way to rank the “hotness” of his classmates—and brings to light the entire Web 2.0 scene: hated venture capitalists, bloggers who drive hype, programmers coding through the night fueled by Red Bull and junk food, the money men behind the curtain, and millionaires who wear t-shirts and flip-flops to work. With nearly exclusive access, Lacy delves into the entrepreneurial ethos that drives someone already worth hundreds of millions to start up a new company and describes how people who were burned in the Bust have been able to put the pieces back together to try it all again with an approach that’s more about bringing people together through social networking and sharing opinions.

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