“Tim Manners has uniquely captured proven marketing strategies as told by hundreds of the world’s most successful, forward-thinking, and insightful marketing leaders. Newly appointed brand managers and seasoned CMOs alike will benefit from the wisdom of this book.”
— Jim Garrity, former executive vice president and chief marketing officer, Wachovia

“Manners has done what so few business writers manage to do: get inside the heads of the practitioners . . . and capture their real stories. He writes delightfully about real problems with real solutions. I read it once for fun. Then I read it again, for real.”
—John Gilbert, chief marketing officer, the TJX Companies, Inc.

“In a world where culture is lived mostly through its inauthenticity, should we not expect that most brands are weaned on lack of relevance? Tim Manners does a masterful job of helping marketers identify irrelevance and re-create and reclaim truth in their brands.”
— Watts Wacker, futurist and CEO, FirstMatter