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Books by Susan Drake
Books by Colleen Wells

The Complete Idiot's Guide to Guerrilla Marketing

Susan Drake - Author
Colleen Wells - Author
$18.95
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eBook: Microsoft Reader | 352 pages | ISBN 9781436211673 | 02 Jan 2008 | Alpha
Click here for other formats
The Complete Idiot's Guide to Guerrilla Marketing
Attention-grabbing, money-saving ideas…
Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth “buzz;” internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.
• Written by a pair of expert authors
• Includes dozens of effective, practical, money-saving ideas



The Complete Idiot's Guide to Guerrilla Marketing - Other formats:
Paperback: $18.95
eBook - eReader: $18.95
eBook - Adobe reader: $18.95
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