How Toyota Became #1
Leadership Lessons from the World's Greatest Car Company
ISBN 9781429566377 | 256 pages | 28 Oct 2008 | Portfolio | 8.26 x 5.23in | 18 - AND UP
Summary of How Toyota Became #1
Summary of How Toyota Became #1
Reviews for How Toyota Became #1
An Excerpt from How Toyota Became #1
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Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world’s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?
“The factors that fueled Toyota’s drive to the summit of the auto industry sare all well recounted here.”Journalist David Magee dug deeply into Toyota’s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries. —Newsweek “Magee runs through lessons in leadership and strategy, weaving in colorful snippets from Toyota’s 70-year history.” —Fast Company “Magee convincingly argues that the spirit of Toyota people, as much as anything, has determined Toyota’s success.” —BusinessWeek.com “He celebrates Toyota’s willingness to acknowledge production problems quickly, to adapt its methods to varying markets, and to ask for feedback from its workers—thereby empowering them” —The Wall Street Journal “An excellent view of a shining business model.” —Booklist |
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