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No Man's Land |
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What to Do When Your Company Is Too Big to Be Small but Too Small to Be Big
Doug Tatum - Author
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| eBook: Microsoft Reader | 8.26 x 5.23in | 256 pages | ISBN 9781429554015 | 13 Sep 2007 | Portfolio |
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If starting a company is difficult, leading a company once the business has caught fire is infinitely more so. Thousands of startups each year approach the dangerous transition that Doug Tatum calls No Man’s Land—when they are too big too be considered small but still too small to be considered big.
Tatum offers the navigational rules these companies need, and valuable case studies of emerging growth businesses that succeeded or failed during No Man’s Land.
No Man's Land
Acknowledgments
Introduction
1. Too Big to Be Small, Too Small to Be Big
2. Market Misalignment
3. Outgrowing Your Management
4. Outgrowing Your Model
5. Outgrowing Your Money
6. The Fifth M
7. Beyond Growth
8. A National Treasure
Appendixes
Notes
Index
“Somewhere between small and big is a place where many companies get lost. Welcome to No Man’s Land. Few firms make it to the other side. But it doesn’t have to be that way.”
—Inc. Magazine
“This is a really important book. Doug Tatum knows more about the subject than anyone else on earth. He’s also lived through No Man’s Land in his own company—which sets him apart from most others who have written about the passage from small to big. His book provides a ton of useful information for entrepreneurs.”
—Bo Burlingham, author of Small Giants
“This smart book communicates its key ideas vividly with great company stories and evocative writing.”
—Strategy + Business
“An excellent guide for surviving business adolescence.”
—St. Louis Post-Dispatch
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