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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Deluxe
Introduction
Part One
One. An Industry Is Born
Two. Group Mentality
Three. Going Global
Part Two
Four. Stars Get in Your Eyes
Five. The Sweet Smell of Success
Six. It's in the Bag
Seven. The Needle and the Damage Done
Part Three
Eight. Going Mass
Nine. Faux Amis
Ten. What Now?
Eleven. New Luxury
Acknowledgments
Notes
Bibliography
Index
“ What Fast Food Nation did for food service, this book does for fashion”
—Los Angeles Times
“ A crisp, witty social history that’s as entertaining as it is informative.”
—Michiko Kakutani, The New York Times
“ Globalization, capitalization, class, and culture . . . A fascinating book.”
—Fareed Zakaria, Newsweek
“ What Fast Food Nation did for food service, this book does for fashion, exposing the underbelly of the $157-billion luxury industry and the lockstep consumer psychology behind its glamorous veneer.”
—Los Angeles Times
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