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Buzzmarketing |
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| eBook: Adobe reader | 6.29 x 9.21in | 256 pages | ISBN 9781429514736 | 01 Feb 2007 | Portfolio |
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“There’s fake corporate marketing and then there’s real marketing. This is the real stuff for real people.”
—Ben Cohen, co-founder of Ben & Jerry’s Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing—which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
“A business book that’s both entertaining and useful for big brands and start-ups alike.”
—Steve Forbes, editor in chief, Forbes
“Buzzmarketing works. It’s not just a nice-to-have, it’s a must-have!”
—Brian Swette, former chief marketing officer, PepsiCo
“If you want to know why some brands get noticed and others don’t, this is the book to buy.”
—Bob Franquiz
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