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Since rising out of the New York City streets over 25 years ago, Russell Simmons has helped create such ground breaking ventures as Def Jam Records, Phat Farm and Def Comedy Jam, in the process becoming known the world over as “The CEO of Hip Hop.” Russell might have helped introduce hip-hop to the world, but he credits his success to his belief in a strong set of principles-or laws--which he shares for the first time in this book. In 12 straight forward steps, Russell reveals a path towards success that can be followed not only by those looking to duplicate his professional success, but anyone struggling to realize their dreams.
Indeed, those solely looking for advice on how to build up their bank accounts at the expense of personal integrity should probably look elsewhere. That’s because these laws stem from the belief that all success, be it professional or personal, comes from a connection with your higher self. Using examples from his own experiences and observations, Russell demonstrates how tapping into that connection will allow you to get your mind right, find the motivation to start instead of stall, surround yourself with the right people, appreciate the power of hard work and understand the power of karma.
But most importantly, this book will demonstrate how it’s impossible to receive any sort of lasting success from the world without giving something of lasting value to the world first. That’s a practice that is reflected in Russell’s own work as a mentor and philanthropist and one that he promotes as being fundamental to empowerment and success on every level.
Blending business insight, universal spiritual truths and an inspired sense of purpose DO YOU! crosses the lines of age, race and background with wisdom that will lift you up and motivate you to pursue your vision.
Now in paperback, the New York Times bestselling guide from the “CEO of Hip-Hop” (BusinessWeek)
“[Simmons] uses his hard-earned authority to tell slackers and whiners within and without the hip-hop world how to keep it real.”
—The New York Times
“The book communicates Mr. Simmons’s ideas earnestly and without condescension. One suspects he may have produced another hit.”
—The Wall Street Journal
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