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Spent

Sex, Evolution, and Consumer Behavior
Geoffrey Miller - Author
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eBook: Adobe reader | 8.26 x 5.23in | 384 pages | ISBN 9781101048405 | 14 May 2009 | Viking Adult
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Spent
A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture

Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors to become happier consumers.

1
Darwin Goes to the Mall

Consumerist capitalism: it is what it is, and we shouldn’t pretend otherwise.

But what is it, really? Consumerism is hard to describe when it’s the ocean and we’re the plankton.

Faced with the unfathomable, we could start by asking some fresh questions. Here’s one: Why would the world’s most intelligent primate buy a Hummer H1 Alpha sport- utility vehicle for $139,771? It is not a practical mode of transport. It seats only four, needs fifty- one feet in which to turn around, burns a gallon of gas every ten miles, dawdles from 0 to 60 mph in 13.5 seconds, and has poor reliability, according to Consumer Reports. Yet, some people have felt the need to buy it— as the Hummer ads say, “Need is a very subjective word.”

Although common sense says we buy things because we think we’ll enjoy owning and using them, research shows that the pleasures of acquisition are usually short- lived at best. So why do we keep ourselves on the consumerist treadmill— working, buying, aspiring? Biology offers an answer. Humans evolved in small social groups in which image and status were all- important, not only for survival, but for attracting mates, impressing friends, and rearing children. Today we ornament ourselves with goods and services more to make an impression on other people’s minds than to enjoy owning a chunk of matter—a fact that renders “materialism” a profoundly misleading term for much of consumption. Many products are signals first and material objects second. Our vast social- primate brains evolved to pursue one central social goal: to look good in the eyes of others. Buying impressive products in a money- based economy is just the most recent way to fulfill that goal.

Many bright thinkers have tried to understand modern consumerism by framing it in a historical context, asking, for example: How did we go from showing off our status with purple- bordered togas in ancient Rome to showing it off with Franck Muller watches in modern Manhattan? How did we go from the 1908 black Model- T Ford to the 2006 “Flame Red Pearl” Hummer? How did we go from eating canned tuna (about $4 per pound) to eating magical plankton (“marine phytoplankton, the ultimate nutrogenomic, supercharged with high- vibration crystal scalar energy healing frequencies”— $168 for fifty grams, or $1,525 per pound, from Ascendedhealth.com) as a luxury food?

This book takes a different approach from that of historical analysis. It frames consumerism in an evolutionary context, and thus addresses changes across much longer spans of time. How did we go from being small- brained semisocial primates 4 million years ago to being the big- brained hypersocial humans we are today? At the same time it addresses differences across species. Why do we pay so much for plankton, the most common form of biomass on the planet? Blue whales eat four tons of it per day, which would cost $12.2 million per day (plus shipping) from Ascendedhealth.com, if they wanted the “nutrogenomic supercharging.”

To understand consumerist capitalism, it might help to begin by considering our lives today as our prehistoric ancestors might view them. What would they think of us? Compared with their easygoing clannish ways, our frenetic status seeking and product hunting would look bewildering indeed. Our society would seem noisy, perplexing, and maybe psychotic. To see just how psychotic, let’s perform a thought experiment— something exotic, with time travel and lasers.


From Cro-Magnons to Consumers

This is your mission, should you choose to accept it: Go back thirty thousand years in a time machine. Meet some clever Cro-Magnons in prehistoric France. (We’ll assume that you’ll be able to speak their language, somehow.) Explain our modern system of consumerist capitalism to them. Find out what they think of it. Would the prospect of ever- greater prosperity, leisure, and knowledge motivate them to invent agriculture, animal husbandry, walled towns, money, social classes, and conspicuous consumption? Or would they prefer to stagnate at their Aurignacian level of culture, knapping flint and painting caves? Suppose you agree to this mission, and go back in your time machine. You find some Cro-Mags one evening, and get their attention by passing out a dozen laser pointers for them to play around with. After an hour they settle down, and you give your pitch, explaining that our culture offers a vast cornucopia of goods and services for showing off one’s personal qualities in ten thousand new ways to millions of strangers. One acquires these displays of personal merit by “buying” them with “money” earned through “skilled labor.” You promise that if they persist with their flint- knapping obsession, then in just a few millennia their descendants will be able to enjoy sophisticated cultural innovations, such as colonic irrigation and YouTube.

Your talk goes well, and it’s time to gauge their reaction. You take some questions from the audience. One of the dominant adult males, Gérard, has been hooting with enthusiasm, and seems to get the idea. But Gérard has some concerns— most sound outrageously sexist to your modern ears, but since they are expressed with genuine curiosity, in the spirit of scientific objectivity you feel obliged to answer them honestly. Gérard inquires:

So, Man-from-Future, with this money stuff, I could buy twenty bright young women willing to bear my children?

You: No, Gérard. Since the abolition of slavery, we can’t offer genuine reproductive success in the form of fertile mates for sale. There are prostitutes, but they tend to use contraception.

Gérard: Well, I shall have to seduce the women so they want to breed with me. Can I buy more intelligence and charisma, better abilities to tell stories and jokes, more height and muscularity?

You: No, but you can buy self- help books that have some placebo effect, and some steroids that increase both muscle mass and irritability by 30 percent.

Gérard: OK, I will be patient and wait for my sexual rivals to die. Can I buy another hundred years of life?

You: No, but with amazing modern health care, your expected life span can increase from seventy years to seventy- eight years.

Gérard: These no- answers anger me, and I feel aggressive. Can I buy advanced weaponry to kill my rivals, especially that bastard Serge, and the men of other kin groups and clans, so I can steal their women?

You: Yes. One effective choice would be the Auto Assault- 12 shotgun, which can fire five high- explosive fragmenting antipersonnel rounds per second. Oh— but I guess then the rivals and other kin groups and clans would probably buy them, too.

Gérard: So, we’d end up at just another level of clan- versus- clan détente. And there would be more lethal fights among hotheaded male teens within our clan. Then I shall be content with my current mate, Giselle— can I buy her undying devotion, and multiple orgasms so she never cheats on me?

You: Well, actually, lovers still cheat under capitalism; paternity uncertainty persists.

Gérard: What about Giselle’s mother and sister— can I buy them kinder personalities, so they are less critical of my foibles?

You: Sadly, no.

Then Giselle, Gérard’s savvy mate, interrupts with a few questions of her own, which you answer with ever- increasing dismay:

Giselle: Man- from- Future, can I buy a handsome, high- status, charming lover who will never ignore me, beat me, or leave me?

You: No, Giselle, but we can offer romance novels that describe fictional adventures with such lovers.

Giselle: Can I buy more sisters, who will care for my younger children as they would their own, when I am away gathering gooseberries?

You: No, child- care employees tend to be underpaid, overwhelmed, miseducated girls who care more about text messaging their friends than looking after the children of strangers.

Giselle: How about our teenage children— Justine and Phillipe? Can I buy their respect and obedience, and the taste to choose good mates?

You: No, marketers will brainwash them to ignore your social wisdom and to have sex with anyone wearing Hollister- branded clothing or drinking Mountain Dew AMP Energy Overdrive.

Giselle: Zut, alors! Mange de la merde et meurs! This money stuff sounds useless. Can I at least buy a mammoth carcass that never rots?

Finally, you see an opening, and you start explaining about Sub- Zero freezers— but then you remember that there is not yet an Electricité de France with fifty- nine nuclear reactors to supply freezer power, and you falter.

Giselle and Gérard are by now giving you looks of withering contempt. The rest of your audience is restless and skeptical; some even try to set you on fire with their laser pointers. You try to rekindle their interest by explaining all the camping conveniences that consumerism offers for the upwardly mobile Cro-Mag: sunglasses, steel knives, backpacks, and trail- running shoes that last several months, with cool swooshes on the sides.

The audience perks up a bit, and Giselle’s mother, Juliette, asks, “So, what’s the catch? What would we have to do to get these knives and shoes?” You explain, “All you have to do is sit in classrooms every day for sixteen years to learn counterintuitive skills, and then work and commute fifty hours a week for forty years in tedious jobs for amoral corporations, far away from relatives and friends, without any decent child care, sense of community, political empowerment, or contact with nature. Oh, and you’ll have to take special medicines to avoid suicidal despair, and to avoid having more than two children. It’s not so bad, really. The shoe swooshes are pretty cool.” Juliette, the respected Cro-Magnon matriarch, looks you straight in the eye and asks, with infinite pity, “Are you out of your mind?”


Contrasts and Choices

This thought experiment has, I hope, shaken your faith that humanity has ridden a one- way escalator of ever- increasing progress and evergreater happiness since the Aurignacian. True, modern life can be a wondrous glee-glutted Funky Town for the wealthiest .01 percent of people on the planet. However, a fairer assessment would contrast the lifeways of an average prehistoric human and the lifestyle of an average modern human.

Consider the average Cro-Magnon of thirty thousand years ago. She is a healthy thirty- year- old mother of three, living in a close- knit clan of family and friends. She works only twenty hours a week gathering organic fruits and vegetables and flirting with guys who will give her free- range meat. She spends most of her day gossiping with friends, breast- feeding her newest baby, and watching her kids play with their cousins. Most evenings she enjoys storytelling, grooming, dancing, drumming, and singing with people she knows, likes, and trusts. Although she is only averagely intelligent, attractive, and interesting, most of her clan mates are too, so they get along just fine. Her boyfriend is also only average, but they often have great sex, since males have evolved wonderful new forms of foreplay: conversation, humor, creativity, and kindness. (About once a month, she hooks up secretly with her enigmatic lover, Serge, who has eleven confirmed Neanderthal kills, but whose touch is like warm rain on Alpine flowers.) Every morning she wakes gently to the sun rising over the six thousand acres of verdant French Riviera coast that her clan holds. It rejuvenates her. Since the mortality rate is very low after infancy, she can look forward to another forty years of life, during which she will grow ever more valued as a woman of wisdom and status.

Now consider the average American worker in the twenty- first century. She is a single thirty- year- old cashier, who drives a Ford Focus and lives in Rochester. She is averagely intelligent (IQ 100), having gotten Cs in a few classes before dropping out of the local community college. She now has this job in retail, working forty hours a week at the Piercing Pagoda in EastView Mall, fifty miles from her parents and siblings. She is just averagely attractive and interesting, so she has a few friends, but no steady boyfriend. She has to take Ortho Tri- Cyclen pills to avoid getting pregnant from her tipsy sexual encounters with strangers who rarely return her phone calls. Her emotional stability is only average, and because Rochester is dark all winter, she takes Prozac to avoid suicidal despair. Every evening she watches TV alone. Every night she fantasizes about being loved by Johnny Depp and being friends with Gwen Stefani. Every morning she awakens to the alarm clock next to the fake Chinese rubber plant in her six- hundredsquare- foot apartment. It wears her out. Thanks to modern medicine, she can look forward to another forty- five years of life, during which she will become ever less valued as an obsolete health- care burden. At least she has an iPod.

By envisioning our current lives through our ancestors’ eyes, we can see more clearly what we have given up, and what we have gained, from developing this thing called “civilization,” which nowadays means consumerist capitalism. We can also better distinguish what is truly natural about our lives from what is historically accidental, culturally arbitrary, or politically oppressive.

Consumerist capitalism, as humans practice it in any particular culture, is not a natural or inevitable outcome of human evolution, given a certain level of technological sophistication. An evolutionarypsychology analysis of consumerism is accordingly not a way of giving science’s seal of approval to consumerism, nor is it a way of morally justifying consumerism as the highest possible stage of biocultural progress. Many thinkers have tried to “naturalize” consumerism in that way, including most social Darwinists, Austrian School economists (Ludwig von Mises, Friedrich Hayek, Murray Rothbard), Chicago School economists (George Stigler, Milton Friedman, Gary Becker), Darwinian libertarians, globalization advocates, management gurus, and marketers. Their model (which I call the Wrong Conservative Model, because I think it’s wrong, and because it’s usually advocated by political conservatives) is:

human nature + free markets = consumerist capitalism

Against such attempts to “naturalize” consumerism, others have rejected any concept of “human nature” and any connection between biology and economics. These bio- skeptics include most Marxists, anarchists, hippies, utopians, New Age sentimentalists, gender feminists, cultural anthropologists, sociologists, postmodernists, and antiglobalization activists. For now, suffice it to say that such radicals propose the Wrong Radical Model, which is basically:

the blank slate + oppressive institutions + invidious ideologies = consumerist capitalism

Here, the “blank slate” means a human baby’s big brain, allegedly born without any evolved instincts, preferences, or adaptations, yet capable of learning anything. (Steven Pinker trenchantly critiqued the possibility of such a brain in his book The Blank Slate.) The “oppressive institutions” are usually taken to be governments, corporations, schools, and media, as they inevitably represent the interests of some ruling class. The “invidious ideologies” are usually assumed to include religion, patriarchy, conformism, elitism, ethnocentrism, and mainstream economics. The Wrong Radical Model also usually assumes that Darwinism was invented as a justification for Victorian- era capitalism, including classism, colonialism, sexism, and racism— and if it’s part of the problem, it can’t be part of the solution.

As an alternative to the Wrong Conservative Model (consumerism as natural) and the Wrong Radical Model (consumerism as cultural oppression), this book proposes something a bit more complicated but, I hope, more accurate. I call it the Sensible Model, because I think it’s pretty reasonable, given what science has discovered so far about people and societies. It goes like this:

human instincts for trying unconsciously to display certain desirable personal traits

+ current social norms for displaying those mental traits through certain kinds of credentials, jobs, goods, and services

+ current technological abilities and constraints

+ certain social institutions and ideologies

+ historical accident and cultural inertia

= early twenty- first- century consumerist capitalism

This more complex (but still vastly oversimplified) model does not just “denaturalize” consumerism. It also identifies specific things we could change about society by changing our social norms, institutions, ideologies, cultures, and technologies. The last third of this book suggests some possible ways to reengineer consumerist capitalism based on the Sensible Model.

These suggested changes will not aim to restore Cro-Magnon living conditions, which would be neither possible nor desirable for modern humans. There are 6.7 billion people on earth, and we can’t all go back to living as hunter- gatherers. The notion of returning to an idealized paradise of simple, gentle, small- group living has been advocated by diverse visionaries throughout history: Buddha, Laozi, Epicurus, Thoreau, Engels, Gandhi, Margaret Mead, and the Unabomber. Often these visionaries attract followers, who form religions, political movements, or whole cultures: Taoists, Shakers, Luddites, Marxists, anarchists, hippies, and Emo kids. Even mainstream “bourgeois bohemians” support sustainability, voluntary simplicity, intentional living, organic farming, and corporate social responsibility, and try to smuggle some aspects of eco- communo- primitivism into their gated communities, insofar as local zoning permits them.

Yet each of these individuals and groups has exaggerated both the pros of primitive life and the cons of modern life. Each intuits correctly that a Cro-Magnon lifestyle was a more natural environment for the human body, mind, family, and clan. Yet at the same time, each forgets that, stripped of romantic idealization, Cro-Magnon life was also ignorant, insular, violent, and unimaginably boring. I would not want to live without civilization’s key inventions— trade, currency, literacy, medicine, books, bicycles, films, duct tape, shipping containers, and computers. Unlike many malcontents, I consider the three best inventions of all time to be money, markets, and media. Each has radically increased the social and material benefits of peaceful human cooperation. But together they don’t necessarily add up to consumerist capitalism in its current forms.

Fortunately, we are not forced to make an either- or choice between (1) eco- communo- primitivism as it might function in some elusive utopia, and (2) consumerist capitalism as it happens to have metastasized so far in some human societies. The Sensible Model suggests that there are many alternatives, and I think some of them combine the best natural features of prehistoric life and the best inventions of modern life.


Mamas, Don’t Let Your Babies Grow Up to Be Marketing Consultants

Cro-Magnons aside, modern society also looks bewildering to children. They are born with paleo brains, built from paleo genes, expecting a paleo world: a close- knit social environment of kin- based hunter- gatherer clans. Children are wired to learn and play the normal game of life for which they evolved: be cute, grow up, find food, make friends, care for kin, avoid dangers, fight some enemies, find some mates, raise some kids, grow old and wise, die. Instead, they face a bizarre new world of frustrating duties and counterintuitive ideas: sit still, learn math, find a job, move away from friends, ignore kin, drive cars, leave kids in day care, and grow burdensome in old age.

Children face this new world with minimal guidance. Their parents go away all day to make money, to buy things, to look good and special, and to attract extra attention from other men and women, despite having mated and reproduced already. Their parents can’t explain why they pretend that they’re still in the mating market if they don’t actually want a divorce and custody battle. Their high school teachers can’t make sense of the consumerist world for them either, and their college professors can only suggest reading perplexing rants from postmodern French sociologists, such as Jean Baudrillard. So, almost everyone grows up confused, passes through life confused, and dies confused. Only a few children do ever gain an intuitive grasp of consumerism’s principles, and these typically grow up to be marketing consultants. They learn that people in general are motivated, at least unconsciously, to flaunt and fake their personal merits and virtues to one another. They realize that modern consumers in particular strive to be self- marketing minds, feeding one another hyperbole about how healthy, clever, and popular they are, through the goods and services they consume. Marketing consultants build careers around the postmodern insight: at its heart consumerist capitalism is not “materialistic,” but “semiotic.” It concerns mainly the psychological world of signs, symbols, images, and brands, not the physical world of tangible commodities. Marketers understand that they are selling the sizzle, not the steak, because a premium brand of sizzle yields a high margin of profit, whereas a steak is just a low- margin commodity that any butcher could sell.

However, even the cleverest marketers still don’t fully understand which merits and virtues consumers are really trying to display through their consumption decisions. They don’t really understand the content of the signals that people send to one another. Typically, marketers get some formal education in outdated consumer psychology research, then they get real jobs at real companies and realize that their formal training is mostly useless in selling real products. In response, they strive to develop an intuitive understanding of consumer behavior and marketing strategies through years of trial- and- error learning, plus the occasional book by Seth Godin or Malcolm Gladwell. They lack the huge practical benefits of having a coherent evidence- based theory about consumer behavior, and this limits their success rate.

In particular, most marketers still use simplistic models of human nature that remain uninformed by the past twenty years of research on human nature— research by evolutionary anthropologists, evolutionary biologists, and evolutionary psychologists. Marketers still believe that premium products are bought to display wealth, status, and taste, and they miss the deeper mental traits that people are actually wired to display— traits such as kindness, intelligence, and creativity. They don’t put consumption in its evolutionary context, or trace its prehistoric roots, or understand its adaptive functions. As a result, they don’t have access to a good map of the human mind, or of this brave new semiotic world in which it dwells. What marketers need is Darwin.

Yet Darwin, in turn, needs to take a break from fieldwork and visit the mall. The Darwinian science of human nature needs to shift some attention from Pleistocene evolution to twenty- first- century consumer behavior. We need to understand in much deeper ways how people flaunt and fake their biological fitness— their prospects for survival and reproduction— to one another. We need to understand the specific facets of fitness— the most important physical and psychological traits— that people strive to display through their “fitness indicators,” including most of the products they buy.


Fitness Indicators

Fitness indicators are signals of one individual’s traits and qualities that are perceivable by other individuals. Almost every animal species has its own fitness indicators to attract mates, intimidate rivals, deter predators, and solicit help from parents and kin. Male guppies grow flaglike tails, male lions sport luxuriant manes, male nightingales learn songs, male bowerbirds build bowers, humans of both sexes acquire luxury goods. In each case, the fitness indicators are advertising fundamental biological traits such as good genes, good health, and good social intelligence.

The animals that possess them are not consciously aware that these traits evolved to advertise their fitness. They just have the genes and instincts for displaying them, and evolution itself keeps track of the survival, social, and sexual benefits of doing so. We humans may not have much more conscious insight into the biological functions of our fitness indicators than guppies have into the functions of their flaglike tails. Indeed, we often buy products that increase our apparent fitness (health, beauty, fertility, intelligence) at the cost of real biological fitness (reproduction)— for example, Ortho Tri- Cyclen birth control pills make women’s skin look more attractive by reducing acne, but it lowers reproductive success by eliminating ovulation. Our brains did not evolve to pursue reproductive success consciously, but to pursue the cues, experiences, people, and things that typically led to reproductive success under ancestral conditions.

Successful reproduction requires males and females to follow different sexual strategies, and to display their fitness indicators to different audiences. Across virtually all animal species, males display mostly to attract female mates, and less often to intimidate male sexual rivals. It is easy to see the functional connection between peacock tails and Porsches, and many recent studies have confirmed that men increase the conspicuousness of their consumption when they are most interested in mating. The situation is more complex for females.

Female animals of most species gain little benefit from displaying fitness indicators to either sex, except in species where females compete for resources and mates, or where males are selective about their mates. Among the highly social great apes, for example, female status hierarchies are important in predicting female access to food, so female apes often compete for status by displaying fitness indicators to one another— such as their size, health, assertiveness, and popularity during mutual grooming. Such female- versus- female status competition probably likewise accounts for most conspicuous consumption by human females, especially for products such as Prada handbags and Manolo Blahnik shoes, which straight males rarely notice. Humans are even more distinctive in that males are fairly choosy about the females with whom they form long- term relationships, which means that females also compete to attract the higher- quality males. Sadly, the evidence so far suggests that men pay very little attention to such conspicuous consumption by women.

Unlike other animals, humans have evolved unique abilities to invent, make, display, and imitate new kinds of fitness indicators. These new indicators evolve at the cultural rather than genetic level, and they include many of the credentials, jobs, goods, and services that are typical in modern economies. Juvenile humans have an insatiable thirst to learn about culture- specific indicators, gossiping endlessly about what is “cool,” “hot,” “phat,” “rad,” or “wicked.” In other words, they are trying to discern “Which products would display my traits, tastes, and skills most effectively, given the current display tactics favored by my peer group, especially its more socially and sexually attractive members?” If local status depends on memorizing longer passages of the Torah or Qur’an than others can, young people will learn to do that; if it depends on getting higher “interestingness” scores on one’s Flickr- posted photos, or a higher friend- count on Facebook, or higher “hotness” ratings on Hotornot.com, they will opt for those instead. Just as toddlers have special brain systems that evolved to learn whatever language is spoken locally, teens seem to have evolved similar systems to learn whatever culture- specific fitness indicators are favored in their local eco- niche, social niche, or market niche. We are not just intuitive linguists; we are also intuitive status- ticians. In each case, evolution has crafted our innate ability to acquire culturally modulated communication skills.

In humans, fitness indicators are unlikely to have evolved to advertise monetary wealth, career- based status, or avant- garde taste, because these phenomena arose quite recently on the evolutionary timescale, within the past ten thousand years. Rather, the key traits that we strive to display are the stable traits that differ most between individuals and that most strongly predict our social abilities and preferences.

These include physical traits, such as health, fertility, and beauty; personality traits, such as conscientiousness, agreeableness, and openness to novelty; and cognitive traits, such as general intelligence. These are the biological virtues that people try to broadcast, with the unconscious function of attracting respect, love, and support from friends, mates, and allies. Displaying such traits is the key “latent motive” that marketers strive to comprehend. While consumers do strive semi consciously to show off their wealth, status, and taste, I’ll argue that they do so largely in order to reveal these more fundamental biological virtues. Certainly, money can function as a form of “liquid fitness,” but largely as a means of acquiring more conspicuous fitness indicators. And while consumers do rely more on emotions than on reason in deciding what to buy, human emotions cannot be described clearly without understanding their evolutionary origins and functions. Until marketers and consumers understand these principles deeply, in vivid Technicolor detail, and with a bittersweet ambivalence about the human condition, we will have little hope of improving and enlightening society.


Description and Prescription

This book has two main aims. The first is to describe our human culture as it is, within a biological context. The second is to suggest some ways that we could change our human culture so it more happily combines the best features of prehistoric social life and modern technology.

Inevitably, my descriptions and prescriptions will get mixed together in the course of my discussion. They will interlace at every scale, from recurring book themes down to specific product examples, as I shift between considering facts and values. Such promiscuous hybridizations of “is” and “ought” often provoke outrage among the superhumanly rational philosophers of science and morality, who prefer that behavioral scientists restrict themselves to objective reportage and leave the preaching to them, or to their religious counterparts.

Too bad. There is a distinguished tradition of gaining new prescriptive insights into one’s society through new ways of describing its follies and injustices— a tradition that includes such names as John Locke, Mary Wollstonecraft, Daniel Defoe, William Wilberforce, Henry David Thoreau, Karl Marx, Max Weber, Margaret Sanger, Thorstein Veblen, John Kenneth Galbraith, Alfred Kinsey, Germaine Greer, and Peter Singer. I hope to scramble along like a dormouse in their footsteps

.

If my descriptive analysis proves accurate, it should be useful to different readerships with conflicting agendas. It should give marketers new ways to exploit consumer preferences and make more money. It should also give consumers new ways to resist marketer influence and save money. It may give conservatives new ways to justify some aspects of the status quo, given the ubiquity of conspicuous display throughout nature. It may also give progressives new ways to undermine that status quo, given the colossal inefficiency of conspicuous consumption as a form of trait display. While I can’t control who reads this book, what insights they derive from it, or how they apply those insights in their lives and livelihoods, I can hope that a more accurate view of human nature and consumerist culture leads to more intelligent debate about all its relevant issues.


Consumerist Ambivalence

Like most reasonable people, I feel deep ambivalence about marketing and consumerism. Their power is awe- inspiring. Like gods, they inspire both worshipful submission and mortal terror. Consumerist capitalism produces almost everything that is distinctively exciting about modern life and almost everything that is appalling about it. Most people like clothing, shelter, safety, education, medicine, and travel, and would miss them if they lived in an eco- communo- primitivist utopia. Most people dislike exploitation, workaholism, runaway debt, pollution, the military- industrial complex, cartels, corruption, alienation, and mass depression, and would not miss them. Then there are personal tastes. The things I find most exciting about consumerist capitalism include:

almond croissants, Tori Amos concerts, skiing at Telluride, houses designed by Bart Prince, the BMW 550i, Provigil, iPods full of Outkast and Radiohead songs, and the Microsoft Ergonomic keyboard on which I’m typing. The things I find most appalling: Las Vegas, the Mall of America, fast food, cable television, Hummers, and overpriced phytoplankton. Then there are the things that seem both exciting and appalling: frappuccinos, business schools, In Style magazine, Glock handguns, Jerry Bruckheimer movies, Dubai airport duty-free shops, Diet Code Red Mountain Dew, the contemporary art market, and Bangkok. You can draw up your own lists, and contemplate your own sources of consumerist ambivalence.

Unfortunately, most writing about consumerism shows either pure love or pure hate, with no balance or nuance. On the one hand, we have pro- consumerism advocacy: the World Trade Organization, World Bank, and World Economic Forum; the Economist and the Wall Street Journal; marketers, corporate lobbyists, and libertarians. On the other hand, we have anticonsumerism activism: Greenpeace, Earth First, Naomi Klein’s No Logo, Adbusters magazine, the New Urbanism, voluntary simplicity, the Slow Food movement, the Fair Trade movement, Buy Nothing Day, and True Cost Economics.

The extremism in either case is . . . extreme. Both sides have been shouting past each other for decades. My goal here is not to conduct a cost- benefit analysis of consumerism, or to reach some simplistic good versus bad judgment. Rather, my hope is that by grounding our understanding of consumerism in the biological realities of human nature and individual differences, pro- consumerism and anti- consumerism advocates can find a higher, closer, common ground. It’s not enough to recognize that both sides have some good points and good intentions. We need to step back from the contemporary debate and reassess it from the broadest, deepest possible perspective— not only from a cross- cultural, historical perspective, but also from a cross- species, evolutionary perspective.

Spent. 1. Darwin Goes to the Mall
2. The Genius of Marketing
3. Why Marketing Is Central to Culture
4. This Is Your Brain on Money
5. The Fundamental Consumerist Delusion
6. Flaunting Fitness
7. Conspicuous Waste, Precision, and Reputation
8. Self-Branding Bodies, Self-Marketing Minds
9. The Central Six
10. Traits That Consumers Flaunt and Marketers Ignore
11. General Intelligence
12. Openness
13. Conscientiousness
14. Agreeableness
15. The Centrifugal Soul
16. The Will to Display
17. Legalizing Freedom
Exercises for the Reader
Further Reading and Viewing
Acknowledgments
Index

Notes for Spent

Citations are to books and articles listed in the references section.  Most citations are by first author’s last name and year of publication.  If name and year refer to more than one item, the work’s titles usually clarify which is being cited.

Whenever facts, books, people, products, or organizations are not specifically noted, details can be easily accessed from the Web by searching the relevant name through Google.com or Wikipedia.org

Quotations: Except where otherwise noted, all are from Fitzhenry 1993, The Harper book of quotations

The word ‘On’ precedes supplementary citations on certain topics.

The symbols ‘**’ indicate that further citations will be added before these notes go online on the book’s Web site.

Chapter 1: Darwin goes to the mall

What consumerist capitalism is: see: Bakan 2004; Bell 1996; Bowles, Edwards & Roosevelt 2005; De Soto 2003; T. Frank 2000; Galbraith 1952, 1958; S. Hart 2007; Illouz 1997; Korten 1999, 2001; Mumford 1934, 1967, 1970; Reich 2007; Rifkin 2001; Schumpeter 1942

Hummer H1 Alpha: specifications accessed from Edmunds.com June 2008; low reliability:  Consumer Reports 2008

On the short-lived pleasures of acquisition, and the psychology of happiness in relation to economics and consumption: Bruni & Porta 2007; Clark, Frijters & Shields 2008; Diener et al. 1999; Dolan, Peasgood & White 2008; Easterbrook 2004; Easterlin 1995; R. H. Frank 2000, 2007; Frey 2008; Frey & Stutzer 2007; Gilbert 2006; Kahneman et al. 2006; Kahneman, Diener & Schwarz 1999; Lane 2000; Layard 2005; Loewenstein & Ubel 2008; Lykken 1999; Schwartz 2004; Scitovsky 1992; Seligman 2002; Weiner 2008

On evolutionary reasons for the elusiveness of happiness: Buss 2000; Nesse 2004

Humans evolved in small social groups: Brown 1991; Dunbar 2005; Sober & Wilson 1998; D. S. Wilson 2006

‘Materialism’ as a standard term for consumerism: e.g. Belk 1985; Burroughs & Rindfleisch 2002; Kasser 2002; Richins 2004; Twitchell 1999; Van Boven 2005

‘Materialism’ as a misleading term for consumerism:  Campbell 1987; Davenport & Beck 2001; Mick 2004; Pine & Gilmore 1999

Consumerism in historical context: Agins 2000; Bakan 2004; Battelle 2006; Blom 2004; Chaplin & Ruby 2006; Cohen 2003; Clark 2007; Collins 2002; Cross 2000; Davidson 1997; Deleuze & Guattari 1987; T. Friedman 2000, 2005; Gartman 1994; Goodwin, Ackerman & Kiron 1997; Hughes 2005; Irwen 1996; K. Jackson 1987; Jardine 1998; Kahney 2006; Kushner 2004; Leach 1993; Levy 2007; McMillan 2003; Mumford 1961; Schama 1997; Seagrave 2002; Strasser 1999; Zinn 2005

On consumerism in evolutionary context: Burnham & Phelan 2000; Cary 2000; Colarelli & Dettmann 2003; Conniff 2002; R. H. Frank 1985, 1995, 2000, 2007; Miller 2000; Miller, Tybur & Jordan 2007; Palmer 2000; Penn 2003; Plourde 2009; Saad 2007; Saad & Gill 2000; Shermer 2007; Sundie et al. in press;

From Cro-Magnons to consumers

Agriculture and animal domestication: Borgerhoff Mulder 1996; Budiansky 1992; G. Clark 2007, Earle 1997, 2002; Hare et al. 2002; Kislev, Hartmann & Bar-Yosef 2006; Sale 2006; Tudge 1999; Weiss, Kislev & Hartmann 2006; Zeder et al. 2006

General background on human evolution

Prehistoric life and human evolution: Boyd & Silk 2005; Dunbar 2005; also Aiello & Wells 2002; Boehm 1999; Boesch & Reichart 2003; Eibl-Eibesfelt 1989; Ellison 2003; Kelly 1995; Marlowe 2003; Sawyer et al. 2007; Winterhalder & Smith 2000

  • Evolutionary biology: Carroll 2006; Mark Ridley 2001, 2003; Nowak 2006; D. S. Wilson 2007; Zimmer 2001

  • Animal behavior: Alcock 2001, 2005; R. J. Nelson 2005

  • Primate behavior: Maestripieri 2005; Strier 2005

  • Human evolutionary genetics: Carey 2002; Jobling et al. 2003

  • Human behavioral genetics: Jones & Mormede 2006; Parens et al. 2005; Plomin et al. 2008; Ridley 2003

  • Genomics: Lesk 2007; Pagel & Pomiankowski 2007

  • Evolutionary psychology popular introductions: Buss 2003; Pinker 1994, 1999, 2002; Matt Ridley 1993, 1996; D. S. Wilson 2007; R. Wright 1994

  • Evolutionary psychology textbooks: Buss 2008, Cartwright 2008, Dunbar, Barrett & Lycett 2005, Gaulin & McBurney 2003

  • Evolutionary psychology advanced reviews: Betzig 1997, Buss 2005, Crawford & Krebs 2008; Dunbar & Barrett 2007, Gangestad & Simpson 2007; Kenrick & Luce 2004; Platek et al. 2006

  • The nature of psychological adaptations: Andrews, Gangestad & Matthews 2002; Barrett & Kurzban 2006; Cronin 2005; Ketelaar & Ellis 2000

    Gérard’s questions:

    Men acquiring women as reproductive resources: Baumeister & Vohs 2004; Betzig 1986; Browne 2006; Chagnon 1988; Kruger 2008; Low 2005; Marlowe 2003; Shostak 2000; Summers 2005

    Slavery as a reproductive system: Betzig 1986, 1992; Thomas 1997

    Seduction through intelligence: Miller 2000 The mating mind; Prokosch et al., in press

    Seduction through humor: Bressler & Balshine 2006; Bessler, Martin & Balshine 2006; Cooper et al. 2007; Gervais & Wilson 2005; Greengross & Miller 2008; Kaufman et al. 2007; Martin 2007; Provine 2000

    Placebo effects: Evans 2003; Shiv, Carmon & Ariely 2005

    Prehistoric life-span: Helle, Lummaa & Jokela 2008; Kaplan & Robson 2002; Kaplan et al. 2000, 2003; Lahdenperä et al. 2004; Lahdenperä, Russell & Lummaa 2007; Robson & Kaplan 2003

    Auto Assault-12 combat shotgun: www.defensereview.com/article623.html accessed May 2008

    Paternity uncertainty: Daly & Wilson 1999; Feingold 1992; Geary 2000; Hausfater & Hrdy 2008

    Giselle’s questions:

    Women vs. lovers who ignore, beat, and abandon them:  Archer 2000; Arnqvist & Rowe 2005; Campbell 2002; Hrdy 1997, 1999; Low 2005; Shostak 2000; Smuts 1995; Thornhill & Palmer 2001

    Romance novels in evolutionary context:  Bender 1996; Flesch 2008; Gottschall & Wilson 2005; Salmon & Symons 2001; Whissell 1996

    Shared child care and ‘alloparenting’: Hewlett & Lamb 2005; Hrdy 1999; Low 2005; Schön & Silvén 2007; Silk, Alberts & Altmann 2003

    Low quality of contemporary child care: Brooks-Gunn, Han & Waldfogel 2002; Folbre 2008; Schön & Silvén 2007

    Marketers brain-washing the young (children): Cross 2004; Gunter & Furnham 1998; Schor 2004

    Importance of meat in prehistoric life: Aiello & Wells 2002; Alvard & Nolin 2002; Hill & Hurtado 1996; Kaplan et al. 2000; Kelly 1995; Marlowe 2005, 2007;

    All you have to do…

    The artificiality of modern education: Becker 1994; Berhard 1988; Molnar 2007; C. Murray 2008; Spence 1973, 2002; Wolf 2003

    The artificiality of modern jobs: Beder 2001; Bell 1996; Bowles & Park 2005; Browne 2002, 2006; Crittenden 2001; De Graaf 2003; Ehrenreich 2001; Furnham 2006; Gini 2000; Hochschild 2003; Landers, Rebitzer & Taylor 1996; Packard 1959, 1962; Ressler & Thompson 2008; Schor 1994; Sennett 2000

    Social alienation from relatives and friends: Putnam 2000

    Loss of civil society and political empowerment among consumers: Bakan 2004; Chomsky 2002, 2008; Cohen 2003; Collins 2002; De Graaf, Wann & Naylor 2005; T. Frank 2000; Frank & Weiland 1997; Huffington 2003; Klein 2002, 2008

    Loss of contact with natural environments and foods: Kaplan & Kaplan 1989; Kellert & Wilson 1993; Papanek 1971, 1995; Pollan 2007; Schama 1996; Schlosser 2001

    On the general mismatch between prehistoric human nature and modern life: Burnham & Phelan 2000; Eaton et al. 2002; Fox 2002; Gluckman & Hanson 2006; Stearns & Koella 2008; Vining 1986

    Suicidal despair under consumerism: Lane 2000; Saad 2007 ‘Suicide triggers…’

    General critiques of life under consumerism: Arrow et al. 2004; Bakan 2004; Berman 2007; Bollier 2002, 2005; Brown 2008; Conley 2008; De Graaf, Wann & Naylor 2005; Deleuze & Guattari 1987; Diamond 2005; Hawken 1993, 2008; Hayden 2000; Jacobson & Mazur 1995; James 2007, 2008; Korten 1999, 2001; Kuttner 1996; McKibben 2007; Miller 2007; Myers & Kent 2004; Nussbaum & Sen 1993; Redclift 1996; Schor 1992, 1998; Steffen 2006; Whybrow 2006

    Contrasts and choices

    Modern life as a wondrous funky-town for the wealthiest: Conniff 2002; Cowen 1998; R. H. Frank 2000; R. L. Frank 2007; Rothkopf 2008; Twitchell 2003; Silverstein & Fiske 2003

    Average Cro-Magnon lifestyle:

    Close-knit clan of family and friends: Hrushka & Henrich 2006; Robertson 1991; Salmon & Shackelford 2008; Sulloway 1996

    Works moderate hours gathering plant foods: Kelly 1995; Low 2005; Marlowe 2005, 2007; Pollan 2007; Sahlins 1972; Stearns & Koella 2008

    Gets meat by flirting with guys: Alvard & Gillespie 2004; Baumeister & Vohs 2004; Bliege Bird 1999; Hawkes & Bliege Bird 2002; Marlowe 2003, 2004

    Gossiping with friends: Dessalles 1998; Dunbar 1996, 2003; McAndrew & Milenkovic 2002; Wert & Salovey 2004

    Breast-feeding babies: Angier 2000; Brown 1991; Hrdy 1999

    Enjoys story-telling, dancing, etc.: Brown 1991; Burling 2007; Dessalles 2007; Mithen 2005

    Males evolved new forms of foreplay: Miller 2000 The mating mind

    Once a month, she hooks up secretly: on monthly human female estrus, see: Gangestad & Thornhill 2008; Thornhill & Gangestad 2008; also Durante, Li & Haselton in press; Haselton et al. 2007; Miller, Tybur & Jordan 2007

    Neanderthal-kills: see Mellars 2004; Tudge 1999

    She can look forward to another 40 years of life: Kaplan et al. 2000, 2003

    Ever more valued as a woman of wisdom and status: Voland, Athanasios & Schiefenhovel 2005

    Average American lifestyle:

    EastView Mall: see Eastviewmall.com, accessed June 2008

    Ortho Tri-Cyclen: a standard birth control pill, Thepill.com

    Ever less valued as an obsolete health-care burden: Hogan et al., 2001; also see the novel Boomsday by Christopher Buckley

    Many thinkers tried to ‘naturalize’ consumerism (and capitalism): Hodgson 1993; M. Friedman 2002; Rothschild 1992; see R. H. Nelson 2002

    Others rejected any concept of human nature: Rose & Rose 2001; see Segerstråle 2001

    Steven Pinker’s The Blank Slate: Pinker 2002

    Oppressive institutions of governments, corporations, schools, and media: Bagdikian 2004; Bakan 2004; Beatty 2001; Blumenthal & Goodenough 2006; Deleuze & Guattari 1987; Fox 1996; Freud 1961; Goodwin, Ackerman & Kiron 1997; Molnar 2007; Rushkoff 1999; Shrum, Burroughs & Rindfleisch, 2005

    Darwinism as a justification for Victorian-era capitalism: Rose & Rose 2001

    The sensible model: also see Ayres & Martinas 2006; Baumeister 2005; Boyd & Richerson 2005; R. H. Frank 2007; Henrich 2006; Pagel & Mace 2004; Richerson & Boyd 2004; Schaller & Crandall 2004; Somit & Peterson 2003; Sperber & Hirschfeld 2004

    The idea of returning to an idealized paradise: see Fox 2002; Freud 1961

    Bourgeois bohemians: Brooks 2000, 2004

    On corporate social responsibility: Bornstein 2007; R. H. Frank 2005; Gini & Marcoux 2008; Hancock 1999; Harrison, Newholm & Shaw 2005; Hart 2007; Hollender & Fenichell 2003; Sen & Bhatacharya 2001; Sen & Bhatacharya 2001; Singer 2004; Vogel 2006; Zak 2008

    Prehistoric lifestyle as a more natural environment: Eaton et al. 2002; Freud 1961; Gluckman & Hanson 2006; Papanek 1971, 1995; Stearns & Koella 2008

    Prehistoric life as ignorant, violent, and boring: Buss 2006; Chagnon 1988; Gat 2008; Keeley 1996; Nell 2006; Thomas, Stumpf & Härke 2006; Thornhill & Palmer 2001; Wrangham 1999; Wrangham & Peterson 1997

    On civilization’s key inventions:  C. Murray 2003

    Money, markets, and media as the best inventions of all time:  Bernstein 2004, 2008; Carrier 2006; Doherty 2008; Epstein 2002, 2003; Fogel 2004; B. Friedman 2006; Gillin 2007; Irwen 1996; K. Jackson 1995; Lindblom 2002; McLuhan 1964; McMillan 2003; Nozick 1974; Postrel 1998; Rubin 2002; Sowell 2007; Von Mises 1949

    Mamas, don’t let your children grow up to be marketing consultants

    Children are wired to learn and play the normal game of life: Bjorklund & Pelligrini 2002; Bloom 2005; Brown 1991; Ellis & Bjorklund 2005; Figueredo, Hammond & McKiernan 2006; Harris 1996, 2006; Hewlett & Lamb 2005; Schön & Silvén 2007

    Instead, they face a bizarre new world of frustrating duties and counter-intuitive ideas: Berhard 1988; Deleuze & Guattari 1987; Folbre 2008; Gluckman & Hanson 2006; Gottfredson 2007; Hulbert 2003; Kanazawa 2004; Louv 2008; Schor 2004

    Perplexing rants from post-modern French sociologists, such as Jean Baudrillard: Baudrillard 1983, 1998; also see Cashmore & Rojek 1999 ; Deleuze & Guattari 1987

    Consumerist capitalism is not ‘materialistic’, but ‘semiotic’: Baudrillard 1983, 1998; Dant 1996; Mick et al 2004

    Semiotic theory: Eco 1976; Neiva 2007

    On the symbolic psychology of products: Aaker 2007; Akerlof & Kranton 2000; Belk 1988, 2001; Belk, Ger & Askegaard 2003; Benjamin 1999; Berger & Heath 2007; Bliege Bird & Smith 2005; Buchan 1997; Gerzema & Lear 2008; Hankiss 2006; Haugvedt et al. 2008; Holt 1997; Kahney 2006; Levy 1959; Muniz & O’Guinn 2001; Reed 2004; Richins 1994, 1995; Schmitt & Simonson 1997; Simonson 2001; Walker 2008; Zaltman 2003; Zaltman & Zaltman 2008

    Brands versus commodities: D. Aaker 2007; J. Aaker 1997; Baker 2005; Batey 2008; Berger, Draganska & Simonson 2007; Chaor & Schor 1998; Conley 2008; Dawar & Parker 1994; Dyer, Falzell & Olegario 2004; Fournier 1998; Gerzema & Lear 2008; Hart & Murphy 1998; Haugvedt et al. 2008; Holt 1997, 2002; Kahney 2006; Levitt 1983; Levy 1959; Levy 2007; Marsden 2002; Muniz & O’Guinn 2001; Neumeier 2005; O’Cass & Frost 2002; Ries & Ries 2005; Schmitt & Simonson 1997; Sullivan 1998; Twitchell 2000, 2005; Weitz & Wensley 2002

    On the mis-education marketers: Armstrong 1991, 2003; November 2004; Pfeffer & Sutton 2006; Saad 2007

    Seth Godin books: Godin 1999, 2001, 2002, 2005

    Malcolm Gladwell books: Gladwell 2000, 2007

    Most marketers still use simplistic models of human nature: Allenby 1999; November 2004

    Marketers need Darwin: Cary 2000; Colarelli & Dettmann 2003; Palmer 2000; Saad 2007; Saad & Gill 2000; Shermer 2007

    Fitness indicators

    Theory of fitness indicators, costly signals, and handicaps: Berglund, Bisazza & Pilastro 1996; Bradbury & Vehrencamp 1998; Getty 2006; Hasson 1997; Hauser & Konishi 2004; Lotem, Wagner & Balshine-Earn 1999; Michod 1995; Michod & Hasson 1990; Smith 2007; Zahavi 1975; Zahavi & Zahavi 1997

    On the nature of ‘genetic quality’ and the importance of mutations: Brcic-Kostic 2005; Crow 2000, Debat & David 2001, Eyre-Walker & Keightley 1999, Flatt 2005, Gangestad & Yeo 1997; Gillespie, Russell & Lummaa 2008; Houle 2000; Hunt et al. 2004; Keightley & Eyre-Walker 2000; Keller 2007, Nielsen 2006; Pritchard 2001, Mark Ridley 2001; Zhang & Hill 2005

    On costly signaling theory in sexual selection and mate choice: Andersson & Simmons 2006; Candolin 2003; Cronin 1991; Hauser & Konishi 2004; Hooper & Miller 2008; Houle & Kondrashov 2002, Kokko et al. 2003; Reznick, Nunney & Tessier 2000, Rowe & Houle 1996, Tomkins et al. 2004; Zahavi 1975

    On my work regarding costly signaling: Hooper & Miller 2008, Keller & Miller 2006, Mendenhall & Miller in prep; Miller 1997, 1998, 2000, 2001, 2003, 2007; Miller & Todd 1998

    On sexual selection and mate choice in general: Andersson & Simmons 2006; Cronin 1991, Judson 2002; Kokko et al. 2003

    Almost every animal species has its own fitness indicators: Alcock 2005; Berglund, Bisazza & Pilastro 1996; Lotem, Wagner & Balshine-Earn 1999; McGregor 2005

    Ortho Tri-Cyclen birth control pills make women’s skin look more attractive, but lowers reproductive success: see Thepill.com

    Our brains did not evolve to pursue reproductive success consciously: Buss 2008; Pinker 1999; Tooby & Cosmides 1990, 2005; Vining 1986

    Sex differences in sexual strategies: Archer 2000, 2004; Baumeister & Vohs 2004; Ben Hamida, Mineka & Bailey 1998; Buss 1989, 2001, 2003; Buss & Schmitt 1993; Ellis 2008; Ellison 2003; Feingold 1992; Kauth 2007; Li & Kenrick 2006; Lynn, Irwing & Crammock 2002; Mealey 2000; Penke & Denissen 2008; Schmitt 2003, 2004, 2005; Schmitt & Buss 1996, 2000; Shackelford, Schmitt & Buss 2005

    Men increase the conspicuousness of their consumption when they are most interested in mating: Godoy et al. 2007; Griskevicius et al. 2007; Illouz 1997; Sundie et al. in press; Van den Bergh, Dewitte & Warlop 2008; also Charles & Egan 2005

    Females also compete for status and to attract the higher-quality males: Brown & Lewis 2004; Campbell 2002; Rucas et al. 2006

    Evidence so far suggests that males pay very little attention to conspicuous consumption by women: Griskevicius et al. 2007

    Humans evolved unique abilities to invent, make, display, and imitate new kinds of cultural fitness indicators: Dutton 2008; Holt 1998; Plourde 2009

    Juvenile humans have a thirst to learn about these culture-specific indicators: Weisfeld 1999

    Status online: Gillin 2007; Lampel & Bhalla 2007; Schau & Gilly 2003; Vazire & Gosling 2004

    On the origins and psychology of human status-seeking: Barkow 1989; De Botton 2004; also Anderson, Ames & Gosling 2008; Chan & Goldthorpe 2007; Denissen et al. 2008; Dessalles 1998; Earle 1997; Ellis 2001; Festinger 1954; Henrich & Gil-White 2001; Hill & Buss 2006; Hill & Reeve 2005; Hopcroft 2006; Huberman, Loch & Önçüler 2004; Judge et al. 2002; Leary & Baumeister 2000; Maner, DeWall & Gailliot 2008; Mussweiler 2003; Packard 1959, 1962; Plourde 2009; Weeden 2006

    On economic aspects of human status-seeking, including ‘conspicuous consumption’ and ‘positional goods’: Abel 1990; Adnett & Davies 2002; Alcott 2004; Alderson, Junisbai & Heacock 2007; Alessie & Kapteyn 1991; Aronsson & Johansson-Stenman 2008; Bloch, Rao & Desai 2004; Bourdieu 1987; Brekke, Howarth & Nyborg 2003; Chao & Schor 1998; Christopher & Schlenker 2000; Congleton 1989; Davidson 1997; De Botton 2004; Duesenberry 1949; Earle 2002; Eaton & Eswaran 2003; Ellis 2001; English 2005; R. H. Frank 1985, 2000, 2007; Frank & Cook 1995; Frank & Sunstein 2001; Frey & Stutzer 2007; Galli 1994; Graeber 2001; Hayden 1998; Heffetz working paper; Heffertz & Frank in press; Hirsch 1995; Hopkins & Kornienko 2004; Howarth 1996, 2006; Ireland 1994, 1998, 2001; James 1987; Johansson-Stenman & Martinsson 2006; Koçkesen, Ok & Sethi 2000; Landers, Rebitzer & Taylor 1996; Leibenstein 1950; Mason 1981, 2000; McAdams 1992; McClelland 1961; Neumark & Postlewaite 1998; O’Cass & Frost 2002; Packard 1959, 1962; Rauscher 1993; Remnick, 2001; Richins 1995; Robson 1992; Silverstein & Fiske 2003; Solnick & Hemenway 1996, 2005; Stanley 2000; Sullivan 1998; Thomas 2007; Twitchell 2003; Van Kempen 2003; Veblen 1899, 1918; Velthius 2005; Wang & Wellendorf 2006; Wong & Ahuvia 1998

    Special brain systems for learning language: Burling 2007; Desalles 2007; Dunbar 2003; Locke 2008; Locke & Bogin 2006; Mithen 2005; Pinker 1994

    Special brain systems for learning culture-specific fitness indicators: Dutton 2008; Kaufman et al. 2007; Kanazawa 2000; Levitin 2006; Miller 1999; Nettle 2001; Plourde 2009; Simonton 1999;

    Monetary wealth, career-based status, and avant-garde taste emerged within the last 10,000 years: Bernstein 2004; Boyd & Silk 2005; Carrier 2006; G. Clark 2007; Colarelli 2003; Conniff 2002; Dunbar 2005; Dutton 2008; Eibl-Eibesfelt 1989; Ellis 2001; R. H. Frank 2007; Kelly 1995; Marlowe 2005, 2007; McMillan 2003; C. Murray 2003; Shermer 2007; Stallabrass 2005; Steiner 2001

    People try to display

  • physical traits such as health, fertility, and beauty: Etcoff 1999; Kauth 2007; Morris 1985; Rhodes & Zebrowitz 2001; Sugiyama 2005; Voland & Grammer 2003

  • personality traits such as conscientiousness: Ambady & Skowronski 2008; Funder 1999, 2006; Furnham & Heaven 1999; John, Robins & Pervin 2008; Nettle 2007

  • cognitive traits such as intelligence: Geher & Miller 2007; Murphy 2007; Plourde 2009; Zebrowitz & Montepare 2005

    Money as an addictive form of liquid fitness: Buchan 1997; Burgoyne & Lea 2006; R. H. Frank 2000; Furnham 2006; Jackson 1995; Lea & Webley 2006; Manning 2000; Padoa-Schioppa & Assad 2006; Vohs, Mead & Goode 2006

    Emotion versus reason in consumer behavior: Ainslie 2002; Ariely 2008; Evans & Cruse 2004; Gigerenzer 2007; Glimcher 2008; Gold & Shadlen 2007; Harford 2008; Heath & Heath 2007; Levitt & Dubner 2005; Lewis 2008; Schwartz 2004; Shiller 2001; Thaler & Sunstein 2008; Underhill 1999

    Human emotions cannot be described clearly without understanding their evolutionary origins and functions: Elfenbein & Ambady 2002; R. H. Frank 1988; Keltner, Haidt & Shiota, 2006; Nesse 2001; Panksepp 2004; Smith 2007; Tooby & Cosmides 1990

    On the functions of social emotions such as pride, embarrassment, shame, etc: Colman 2003; Eisenberger & Lieberman 2004; Emmons 2007; Evans & Cruse 2004; Fraley, Brumbaugh & Marks 2005; Haidt 2001; Hess & Philippot 2007; Keltner & Busell 1997; Keltner & Anderson 2000; Keltner, Gruenfeld & Anderson 2003; Keltner, Haidt & Shiota 2006; McCullough et al. 2001; Price 2005; Tangney & Fischer 1995

    Description and prescription

    Promiscuous hybridizations of ‘is’ and ‘ought’: Curry 2006

    A distinguished tradition of new prescriptive insights into one’s society:

  • John Locke: An essay concerning human understanding; Two treatises of government

  • Mary Wollstonecraft: Vindication of the rights of women

  • Daniel Defoe: Robinson Crusoe, A journal of the plague year

  • William Wilberforce: A letter on the abolition of the slave trade

  • Henry David Thoreau: Walden, Civil disobedience

  • Karl Marx: The Communist manifesto, Grundrisse, Capital

  • Max Weber: The Protestant ethic and the spirit of capitalism, Economy and society

  • Margaret Sanger: Women and the new race, My fight for birth control

  • Thorstein Veblen 1899, 1904, 1914, 1918, 1919, 1921; also see Alcott 2004

  • John Kenneth Galbraith 1952, 1958; also The new industrial state

  • Alfred Kinsey: Sexual behavior in the human male, Sexual behavior in the human female

  • Germaine Greer: The female eunuch, The obstacle race, Sex and destiny

  • Peter Singer 1993, 2000, 2007; Singer & Mason 2007; also Animal liberation, The expanding circle, The great ape project, Rethinking life and death

    Consumerist ambivalence

    Consumerist capitalism produces almost everything that is exciting about modern life: Bernstein 2004, 2008; Cowen 1998; Epstein 2003; Fogel 2004; B. Friedman 2006; T. Friedman 2000, 2005; Irwen 1996; Lindblom 2002; McMillan 2003; Nozick 1974; Sowell 2007

    Consumerist capitalism produces almost everything that is appalling about it: Arrow et al. 2004; Bakan 2004; Berman 2007; Blum 2003; Blumenthal & Goodenough 2006; Bradsher 2002; T. Clark 2007; Chomsky 2002, 2008; De Graaf, Wann & Naylor 2005; Denton & Morris 2001; Ehrenreich 2001; Fox 2002; Hochschild 2003; Klein 2002, 2008; Kuczynski 2006; Kuttner 1996; Mumford 1967, 1970; Packard 1957, 1959, 1960, 1962; Putnam 2000; Ressler & Thompson 2008; Schlosser 2001, 2004; Schor 1992, 1998, 2004; Sennett 2000; Strasser 1999;

    On consumerism and the contemporary art market: Carey 2005; Stallabrass 2005; Steiner 2001; Velthius 2005

    Greenpeace: Weyler 2004

    The World Trade Organization, World Bank, World Economic Forum, and globalization: Bhagwati 2007; T. Friedman 2000, 2005; Sassen 2006; Stiglitz 2002; Tabb 2004

    Corporate lobbyists: see Acemoglu & Robinson 2006; Bakan 2004; Beatty 2001; Heinz et al. 1997; Huffington 2004; Nestle 2002; Palast 2004; Stigler 1971

    Libertarians: Doherty 2008; Epstein 2002, 2003; C. Murray 1997; Nozick 1974; Postrel 1998; Rubin 2002; Von Mises 1949

    Adbusters magazine: Lasn 2000, 2006

    New Urbanism: Burchell 2005; Chiras & Wann 2003; Flint 2006; Girouard 1985; Jacobs 1993, 2005; Mohney & Easterling 1991; Waldheim 2006; also Mumford 1961; Jackson 1987

    Voluntary Simplicity: Craig-Lees & Hill 2002; Dacyczyn 1998; Dominguez & Robin 1999; Elgin 1993; Luhrs 1997; Merkel 2003; Silverstein 2006; Uliano 2008; Zavetovski 2002

    Slow Food movement: Honoré 2005

    True Cost Economics: see the Oakland, CA think tank Redefining Progress

    Utility of an evolutionary perspective in understanding consumerism: Conniff 2002; R. H. Frank 2007; Saad 2007; Shermer 2007

    Chapter 2: The genius of marketing

    On marketing in general: Baker 2005; Bloom & Gundlach 2000; Hawkins, Best, & Coney 2004; Haugvedt et al. 2008; Kotler & Armstrong 2006; Levitt 1983; Weitz & Wensley 2002; Wells et al. 2005; Zaltman & Zaltman 2008

    Products reveal our preferences: Becker 1998; Ben-Ner & Putterman 2000; Eaton & Eswaran 2003; Kuran 1995; Norton, Constanze & Bishop 1998; Rentfrow & Gosling 2003; Yang & Allenby 2003

    Status products: see ‘On economic aspects of human status-seeking’ above

    Educational credentialism: Adnett & Davies 2002; Bok 2004; Bousquet 2007; Carson 2007; Dalmia 2008; Herrnstein & Murray 1994; Kuncel & Hezlett 2007; C. Murray 2008; Spence 1973, 2002; Twitchell 2005; Veblen 1918; Weiss 1995

    Ethical consumerism as a kindness-indicator: Harrison, Newholm & Shaw 2005; Singer & Mason 2007

    Female sex worker behavior reflects male sexual preferences: see Baumeister & Vohs 2004; Kauth 2007; Malamuth 1996; Miller, Tybur & Jordan 2007; Posner 1992; Pound 2002; Schlosser 2004; Schmitt 2003; Symons 1979

    Evolutionary psychologists analyze pleasure products to reveal human preferences: Billing & Sherman 1998; Davis & McLeod 2003; Gottschall & Wilson 2005; Hantula 2003; Hersey 1996, 1999; Kellert & Wilson 1993; Nell 2006; Pollan 2007; Saad 2004, 2006, 2007; Salmon & Symons 2001; Sullivan & Hagen 2002

    Most writing about consumerism assumes that culture shapes human nature: Arnould & Thompson 2005; Barthes 1973; Bell 1996; Campbell 1987; Douglas & Isherwood 1980; Ewan 1999; Firat & Venkatesh 1995; Holt 1998; Jeffries 2005; Kasser & Kanner 2004

    Throughout most of the 20th century, psychologists assumed just a few instincts: Pinker 2004; Segerstråle 2001

    Beyond Maslow

    Why we care about friendship, love, family, status, virtue, etc.: Ellis 2001; Fisher 2004; Gazzaniga 2005; Hrushka & Henrich 2006; Maner, DeWall & Gailliot 2008; Nesse 2001

    Why 'sex sells': Saad 2004, 2007; Reichert & Lambiase 2006

    Why empathy and extraversion are sexually attractive: Brase 2006; Noftle & Shaver 2006

    Why mobile phones reveal our popularity: Lycett & Dunbar 2000; also see Ling 2004

    Why pets reveal our kindness and conscientiousness: Archer 1997

    Abraham Maslow’s hierarchy of needs: Maslow 1954

    Maslow’s hierarchy is muddled (compared to current theories of motivation and emotion): Ainslie 1992; Easton & Emery 2005; Evans & Cruse 2004; R. H. Frank 1988; Judge & Ilies 2002; Keltner, Haidt & Shiota 2006; Tooby & Cosmides 1990

    Mate preferences for kindness: Farrelly, Lazarus & Roberts 2007; Figueredo, Sefcek & Jones 2006; Iredale, Van Vugt & Dunbar 2008; Shackelford, Schmitt & Buss 2005

    Mate preferences for status: DeWall & Maner 2008; Ellis 2001; Judge et al. 2002; Maner, DeWall & Gailliot 2008; Mussweiler 2003; Shackelford, Schmitt & Buss 2005

    Mate preferences for intelligence, knowledge, skills, and moral virtues:  Lynn, Irwing & Crammock 2002; Murphy 2007; Prokosch et al. in press

    Mate value as a concept: Apicella & Marlowe 2007; Ben Hamida, Mineka & Bailey 1998; Kirkpatrick & Ellis 2001; Miller & Todd 1998; Penke et al. 2007; Todd & Miller 1999

    Life history theory: Brcic-Kostic 2005; Bribiescas 2006; Figueredo et al. 2006; Hagen & Hammerstein 2005; Hill & Chow 2002; Hill & Hurtado 1996; Jones 2005; Kaplan et al. 2000; Locke & Bogin 2006; Thornhill & Fincher 2007; Walker et al. 2006; Winterhalder & Smith 2000

    Elephant seals: Fabiani et al. 2004

    Evolution of ‘status-seeking’ males: See ‘On the origins and psychology of human status-seeking’ above

    Male humans did not evolve in prehistory to compete for large harems, but they did sometimes in post-Paleolithic history: Betzig 1986; Summers 2005

    Both human sexes evolved to compete: Hooper & Miller 2008; Kauth 2007

    Maslow’s hierarchy overlooks most of the adaptive preferences, emotions, etc.: e.g. Fisher et al. 2002; R. H. Frank 1988; Keltner, Haidt & Shiota 2006; Nesse 2001; Tooby & Cosmides 1990

    Distinctive functions of gratitude, guilt, shame, embarrassment, moral outrage, and forgiveness: Emmons 2007; McCullough et al. 2001; Moll et al. 2005; Nesse 2001; Nowak & Roch 2007; Tangney & Fischer 1995

    Continuing popularity of Maslow’s hierarchy of needs in consumer behavior textbooks: e.g. Hawkins, Best & Coney 2004; Kotler & Armstrong 2006

    Why evolutionary consumer psychology is just getting started now

    Evolutionary psychology has been giving deep new insights: Buss 2005, 2008, Crawford & Krebs 2008; Dunbar, Barrett & Lycett 2005, Gaulin & McBurney 2003; Pinker 1999

    Great popular books by:

  • Richard Dawkins 1976, 1982

  • Steven Pinker 1994, 1999, 2002

  • David Buss 2003, 2006

  • Matt Ridley 1993, 1996

  • E. O. Wilson 1975, 1998

    Evolutionary psychology revolutionized many traditional disciplines:

  • Darwinian medicine: Eaton et al. 2002; Nesse & Williams 1996; Stearns & Koella 2008

  • Darwinian psychiatry: Brune 2002; Crow 1995; Keller & Miller 2006; McGuire & Troisi 1998; Shaner, Miller & Mintz, 2004, 2007 ‘Age at onset’, 2007 ‘Mental disorders’, 2009; Troisi 2005

  • Evolutionary analysis in law: Goodenough & Zeki 2006; Jones & Goldsmith 2005; Posner 1992

  • Evolutionary economics: Cohen & Dickens 2002; R. H. Frank 1985, 1988, 1995, 2000, 2007; Gandolfi, Gandolfi & Barash, 2002; Hammerstein & Hagen 2005; Hodgson 1993; Ormerod 2006; Shermer 2007; Witt 2003

  • Behavioral finance and game theory: Camerer 2003; Cohen & Dickens 2002; Frey & Stutzer 2007; Henrich et al. 2001; Lewis 2008; Thaler & Sunstein 2008

  • Darwinian political science: Henrich 2004, 2006; Pratto & Hegarty 2000; Orbell et al. 2004; Rubin 2000, 2002; Sidanius & Kurzban 2003; Young 1998

  • Darwinian aesthetics: Dutton 2008; Grammer et al. 2003; Miller 2001; Tooby & Cosmides 2001; Voland & Grammer 2003

  • Darwinian moral theory: Atran & Norenzyan 2004; Barash 2007; Boehm 1999; Cronin 1991; Dennett 1995, 2003; De Waal 1997, 2000, 2006; Flanagan 1991, 2007; Haidt 2001; Hauser 2006; Lahti & Weinstein 2005; McCullough 2008; Miller 2007; Nesse 2001; Petrinovich 1998; Roes & Raymond 2003; Sinnott-Armstrong 2008; Skyrms 1996, 2003; Wright 1994, 2001

    Human nature is at the foundation of all social sciences and humanities: Alcock 2001; Barkow 2005; Cohen & Dickens 2002; Dennett 1995; Lopreato & Crippen 1999; Nicholson 1998; Pierce & White 1999, 2006; Pinker 2002; Singer 2000; E. O. Wilson 1998; Young 1998

    Evolutionary psychology has had little influence so far in marketing: for exceptions, see Cary 2000; Colarelli & Dettmann 2003; Hantula 2003; Nicholson 1998; Saad 2007; Shermer 2007

    Gad Saad’s publications: Saad 2003, 2004, 2006, 2007; Saad & Gill 2000, 2003; Saad, Gill & Nataraajan 2005; Saad & Peng 2006

    Robert H. Frank’s books: R. H. Frank 1985, 1988, 2000, 2005, 2007; Frank & Cook 1995

    Robert L. Frank, author of Richistan: R. L. Frank 2007

    Thomas Frank, author of The conquest of cool and One market under God: T. Frank 1997, 2000; also see T. Frank & Weiland 1997

    Vladas Griskevicius: Griskevicius, Cialdini & Kenrick 2006; Griskevicius et al. 2006, 2007

    Jill Sundie: Sundie et al. 2006, in press

    A few other Darwinians have thought about evolutionary psychology in relation to particular consumption domains such as:

  • Food: Billing & Sherman 1998; Eaton et al. 2002; O’Keefe 2004; Pollan 2007; Sherman & Billing 1999; Sherman & Hash 2001; Wansink 2006

  • Pets: Archer 1997; Gosling & Bonnenburg 1998; Gosling, Kwan & John 2003

  • Landscapes: Kaplan & Kaplan 1989; Kellert & Wilson 1993

  • Pornography: Hersey 1996, Malamuth, 1996; Pound 2002; Salmon & Symons 2001; Symons 1979

  • Single’s ads: Pawlowski & Dunbar 1999

  • Drugs: Nesse & Berridgem 1997; Newlin 2002; Sullivan & Hagen 2002; Troisi 200

  • Novels and literature: Bender 1996; Carroll 2004; Flesch 2008; Gottschall & Wilson 2005; Salmon & Symons 2001; Whissell 1996

    Hedonomics and design for pleasure: Dutton 2008; Plassman et al. 2008; Tiger 1992

    Individual differences research: Canli 2006; Carroll 1993; Chamorro-Premuzic & Furnham 2005; Deary 2001; Furnham & Heaven 1999; Gottfredson 1998; Jensen 1998; Lubinski 2000; Lubinski & Humphreys 1997; Neisser et al. 1996; Pervin & Plomin & Spinath 2004; John 1999

    All six dimensions are:

  • genetically heritable: Bailey et al. 2001; Bouchard & Loehlin 2001; Bouchard & McGue 2003; Canli 2006; Caspi et al. 2002; Davis, Luce & Kraus 1994; Deary, Spinath & Bates 2006; Eaves et al. 1990, 1999; Ebstein 2006; Jang et al. 1998, 2001, 2002, 2006; Jang, Livesley & Vernon 1996; W. Johnson et al. 2004; Jones & Mormede 2006; Keller et al. 2005; Luciano et al. 2001; McClearn et al. 1997; McCrae et al. 2001; Miller & Penke 2007; Munafò et al. 2003; Parens et al. 2005; Penke, Denissen & Miller 2007; Petrill 2002; Pettay et al. 2005; Plomin 1999; Plomin et al. 2008; Plomin & Spinath 2004; Posthuma et al. 2002; Ridley 2003; Rushton 2004; Saudino et al. 1997; Savitz & Ramesar 2004; Spinath & O’Connor 2003; Turkheimer 2000; Yamagata et al. 2006

  • stable across the life-course: Costa et al. 2000; Deary et al. 2004; Roberts, Caspi & Moffitt 2001; Roberts, Walton & Viecthbauer 2006; Soldz & Vaillant 1999; Soto et al. 2008

  • salient to other people, and assessed fairly accurately: Ambady & Skowronski 2008; Fiske & Taylor 2008; Funder 1995, 1999, 2006; Funrham 2008; Furnham & Heaven 1999; Mehl, Gosling & Pennebaker 2006; Murphy 2007; Zebrowitz & Montepare 2005

    Some textbooks on consumer behavior pay lip service to the Big Five traits: Kotler & Armstrong 2006

    Wacky catch-phrases:

  • Gung ho!: by Ken Blanchard (1997)

  • The millionaire mind: Stanley 2000

  • Who moved my cheese: by Spencer Johnson (1998)

  • Lead like Jesus: by K. Blanchard & P. Hodges (2006)

  • Eat that frog: by Brian Tracy (2007)

  • Purple cow: Godin 2003

    Problems with popular business books: Micklethwait & Wooldridge 1997; Pfeffer & Sutton 2006

    This book

    Most good thinking and writing about consumerism has been produced by:

  • cultural theory: Arnould & Thompson 2005; Barthes 1973; Bell 1996; Benjamin 1999; Cashmore & Rojek 1999; Campbell 1987; Ewan 1999; Firat & Venkatesh 1995; Steiner 2001

  • post-modern philosophy: Baudrillard 1983, 1998; Deleuze & Guattari 1987; Heidegger 1977; Marcuse 1956, 1964; also see Firat & Venkatesh 1995; Holt 1997

  • gender feminism: Jeffries 2005: Peiss 1998

  • cultural anthropology: Boellstorff 2008; Carrier 2006; Douglas 1994, 2002; Graeber 2001; Horst & Miller 2006; Scheper-Hughes 2000; Wilk & Cliggett 2004

  • media studies: Bagdikian 2004; Chomsky 2002, 2008; De Zongotita 2005; Donath 2007; Gillin 2007; Lampel & Bhalla 2007; Lasn 2006; McLuhan 1964; Postman 2005; Reichert & Lambiase 2006; Rushkoff 1999

  • sociology: Corrigan 1997

    They preach that evolutionary psychologists like me are especially dangerous and conservative: Pinker 2002; Segerstråle 2001

    Radical critiques of consumerist culture:

  • Marx: The Communist manifesto, Grundrisse, Capital

  • Nietzsche: Untimely meditations, Beyond good and evil, On the genealogy of morals, Twilight of the idols

  • Veblen: 1899, 1904, 1914, 1918, 1919, 1921

  • Adorno: Dialectic of enlightenment, The authoritarian personality, Minima moralia

  • Marcuse 1956, 1964; also Reason and revolution, Repressive tolerance, An essay on liberation  

  • Baudrillard 1983, 1998; also The system of objects, The mirror of production, Seduction, America

    This author

    Evolutionary psychologists have often been caricatured: e.g. Rose & Rose 2001; see Pinker 2002; Segerstråle 2001

    Darwinian feminism: Campbell 2002; Hrdy 1997, 1999; Low 2005; Moore et al. 2006; Smuts 1995; Vandermassen 2008

    Anti-consumerism books by Thomas Frank: T. Frank 1997, 2000; T. Frank & Weiland 1997

    Anti-consumerism books by Juliet Schor: Schor 1992, 1998, 2004; Schor & Holt 2000

    The free market as the most ingenious system for people to enjoy mutual gains from trade: Bernstein 2004, 2008; Carrier 2006; Cosmides & Tooby 1994; M. Friedman 2002; Irwen 1996; Lindblom 2002; McMillan 2003; Sowell 2007; Von Mises 1949

    Corporate lobbyists corrupt democracy: Acemoglu & Robinson 2006; Bakan 2004; Beatty 2001; Heinz et al. 1997; Huffington 2004; Nestle 2002; Palast 2004; Stigler 1971

    Quality of life in the developed world is a fragile, fortunate exception to the historical norm: Bernstein 2004, 2008; G. Clark 2007; Fogel 2004; Nussbaum & Sen 1993

    Key founders of evolutionary psychology as of 1990:

  • Leda Cosmides and John Tooby: Cosmides & Tooby 1994; Tooby & Cosmides 1990

  • David Buss: Buss 1984, 1989, 1990, 1991

  • Martin Daly and Margo Wilson: Wilson & Daly 1985

    Psychology versus economics: Cohen & Dickens 2002; Frey & Stutzer 2007; Hertwig & Ortmann 2001; Lewis 2008

    1999 conference in London: ‘The evolution of utility functions’, Dec. 1-3, University College London

    Revealed preferences doctrine:  Becker 1998; Frank 2007; Gagnier 2001; Hertwig & Ortmann 2001; Sowell 2007

    Maternal grandfather Henry G .Baker: Baker 1953

    Marketing underlies modern human culture:  D. Aaker 2007; Baker 2005; Bloom & Gundlach 2000; Bollier 2005; Conley 2008; T. Frank 1997, 2000; Galbraith 1952, 1958; Korten 2001; Kotler & Armstrong 2006; Levitt 1983; Schor & Holt 2000; Seabrook 2001

    As of 2004, about 212,000 Americans worked as market and survey researchers …: U.S. Department of Labor statistics

    Chapter 3: Why marketing is central to culture

    On the origins and nature of culture: Alvard 2003; Aunger 2000; Baumeister 2005; Borgerhoff Mulder, Nunn & Towner 2006; Boyd & Richerson 2005; De Waal & Tyack 2003; Douglas & Isherwood 1980; Gangestad, Haselton & Buss 2006; Henrich & McElreath 2003; Hughes 2005; Mace, Holden & Shennan 2005; Miller 1999; Miller 2000 ‘Memetic evolution…’; Neiva 2007; Pagel & Mace 2004; Richerson & Boyd 2004; Schaller 2006; Schaller & Crandall 2004; Sperber 1996; Sperber & Hirschfeld 2004; Tomasello et al. 2005; Whiten 2005; Wilk & Cliggett 2004

    The concept of marketing arose only in the 20th century: Bloom & Gundlach 2000; Levitt 1983

    Edward Bernays: Bernays 1928, 1955; also see Tye 1998

    Marketing revolution and the counter-culture: Dobrow 1984; T. Frank 1997

    No role for market research in the world-views of economists:

  • Friedrich Hayek 1988

  • Milton Friedman 2002

  • Gary Becker 1971, 1994, 1998, 2005; Becker & Becker 1997; Becker & Murphy 2003

    To some, marketing means manipulative advertising by greedy corporations: Bakan 2004; Berman 2007; Beatty 2001; Bollier 2002, 2005; De Graaf, Wann & Naylor 2005; Galbraith 1958; Jacobson & Mazur 1995; James 2007, 2008; Korten 1999, 2001; Kuttner 1996; Schor 1992, 1998; Seabrook 2001

    On the weaknesses of marketing as a science:  Armstrong 1991, 2003; November 2004; Pfeffer & Sutton 2006; Sprott & Miyazaki 2002

    Lines overhead at the 2006 Intelligent Printing & Packaging Conference: Harper’s magazine, Feb. 2007, p. 22

    30,000 Christian denominations: D. Barrett, Kurian & Johnson 2001

    Rogerian psychotherapy: see Carl Rogers Client-centered therapy, On becoming a person

    Marketing as materialism: Belk 1985; Burroughs & Rindfleisch 2002; Kasser 2002, Kasser & Kanner 2004; Richins 2004; Twitchell 1999; Van Boven 2005

    Marketing as narcissistic pseudo-spiritualism: Brooks 2004; Campbell 1987; Lasch 1991

    Brands: see ‘Brands versus commodities’ above

    The seductive immateralism of Second Life: Au 2008; Boellstorff 2008; Ludlow & Wallace 2007; Meadows 2008; Rymanszewski et al. 2008

    Elite versus mass preferences: Hofstadter 1966; Leibenstein 1950; Miller 2000; Rothkopf 2008; Seabrook 2001

    Good vs. bad state-organized services: Mulgan 2006

    FIM-92 Stinger surface-to-air missiles: see Janes.com

    Marketing is the most important invention of the last two millennia: Miller 2000 ‘Marketing’

    Humans consume more than half our planet’s net primary productivity: Rosenzweig 2003

    20 million species on earth: Rosenzweig 2003

    Marketing versus memes

    Susan Blackmore on memes: Blackmore 1999

    Richard Dawkins on memes: Dawkins 1976

    Others on meme theory: Aunger 2000; Heath, Bell & Sternberg 2001; Shennan 2002

    Meme theory applied to marketing: Godin 2001, 2002; Heath & Heath 2007; Kirby & Marsden 2005; Marsden 1998, 2002; Pech 2003; Rosen 2000; Scott 2007; cf. Williams 2002

    My critique of Blackmore: Miller 2000

    Most successful memes are promoted by institutions: see ‘Oppressive institutions of governments, corporations, schools, and media’ above

    Marketing as ‘cultural engineering’: Scott 2007

    The six global media conglomerates: Bagdikian 2004; Bakan 2004; Blumenthal & Goodenough 2006; Rushkoff 1999

    The four big advertising holding companies: Wells et al. 2005

    About $400 billion per year is spent in the global ad market: Wells et al. 2005

    Evolutionary psychology textbooks on our cravings for fat, salt, and sugar: **

    On the fast food industry and food lobbyists:  Brownell & Horgen 2003; Drewnowski 2007; Nestle 2002; Pollan 2007; Schlosser 2000; Singer & Mason 2007; Wansink 2006

    High-fructose corn syrup: Johnston, Delva & O’Malley 2007; Vartanian, Schwartz & Brownell 2007

    The shaping of such ideas and memes by social power systems is exactly what the social sciences study: Barkow 2005; Bloom & Gundlach 2000; Cole, Mailath & Postlewaite 1992; Hedström 2005; Lareau & Conley 2008; Landes 1999; Lopreato & Crippen 1999; Pierce & White 1999

    Pop-business books by writers with extremely large or small quantities of hair: see Gladwell 2000, 2007; Godin 1999, 2001, 2002, 2005

    Chapter 4: This is your brain on money

    Narcissism as narcissistic personality disorder: **

    Personality disorders in general: Coid et al. 2006; Grant et al. 2004; Livesley et al. 1998; Skodol et al. 2005

    On the evolutionary origins and nature of mental illness in general: Brune 2002; Cosmides & Tooby 1999; Keller & Miller 2006; Krueger & Markon 2006; McGuire & Troisi 1998; Wakefield 1992, 2006

    Narcissism and consumerism

    Freud introduced the idea of narcissism in 1914: in the essay “On narcissism”

    Psychiatry’s bible, the DSM-IV-TR: American Psychiatric Association 2000

    Narcissism, self-stimulation, and showing off: Lasch 1991; Vazire & Funder 2006; Wallace & Baumeister 2002  **

    Narcissism symptoms higher in young adults, Americans, and males: **

    Narcissistic personality disorder affects only about 1%: Coid et al. 2006; Grant et al. 2004 **

    On narcissism predicting sexual infidelity, promiscuity, and rape: Baumeister, Catanese & Wallace 2002; Buss & Shackelford 1997; Robins & Beer 2001; Vazire & Funder 2006

    On narcissism undermining relationships: Campbell & Foster 2002; Cooper & Sheldon 2002; Foster, Shrira & Campbell 2006; Kelly & Conley 1987; Vazire & Funder 2006

    On narcissism and consumerism: Lasch 1991

    On consumerism as similar to mania in bipolar disorder: Whybrow 2006; also see Jamison 1993

    The self-esteem movement in American schooling: see C. Murray 2008

    The two faces of consumerist narcissism

    Status, showing off, and fitness indicators: See ‘On the origins and psychology of human status-seeking’ above

    Pleasure, self-stimulation, and fitness cues: Dutton 2008; Miller 2007; Plassman et al. 2008; Tiger 1992

    Fitness cues identify ways to promote survival and reproduction: Miller 2007

    Cues that identify fertile females carry information about mating opportunities: **

    Animals evolve motivation systems: **

    The two faces of the iPod

    History of the iPod: Kahney 2006; Levy 2007

    Accessories for iPod customization: see Gelaskins.com, Istyles.com, Skinit.com

    Showing off

    A surprisingly high proportion of products are designed and marketed for showing off, according to:

  • Thorstein Veblen: 1899, 1918

  • Vance Packard: 1957, 1959, 1960, 1962; also see Horowitz 1994

  • Robert H. Frank 2000, 2007 The economic naturalist

  • (also see ‘On economic aspects of human status-seeking’ above)

    We rarely have clear insight into our own forms of consumer narcissism: Brooks 2004: Johansson-Stenman & Martinsson 2006 **

    The narcissism premium for cost-dense products

    Notes on the table of cost-densities:

  • Tap water: in Albuquerque, typical residential service of 15 water units per month at 748 gallons per unit, $6.04 per month

  • Rice: 50 pound bag from grocery store, $14

  • Sugar: 50 pound bag from grocery store, $17

  • Gasoline: regular unleaded, 6 lbs per gallon, $3/gallon

  • Can of soda: 12 ounce, $.60

  • Apples: Braeburn from grocery store

  • House: typical suburban home, 40 lbs/square foot weight, $80/square foot build cost

  • Television: Sony Trinitron® HDTV, 36” tube, 234 pounds, $1,500

  • Car: Toyota Camry 2008 SE V6, 3,460 pounds, $23,640 MSRP

  • Fitness machine: Vision Fitness X6100 elliptical trainer, 200 pounds, @ $1,500

  • Wine: Penfolds Shiraz Mourvedre Bin 2, 750 ml, $15.00

  • Chair: Levenger Sonoma leather reading chair, 94 pounds, $1,100

  • Coffee: Starbucks Columbia Nariño Supremo arabica, 1 lb, $ 12.00

  • Hardback book: Harry Potter and the Half-Blood Prince, 2.4 pounds, $30

  • Bicycle: Fuji America Ace, 25 pounds, $430

  • Luxury car: Lexus LS 600h L, 5,050 pounds, $104,000

  • Blue jeans: Levi’s 501 original jeans, 1.6 pounds, $35

  • Pet dog: 35 lb border collie with breeding papers, $800

  • Chainsaw: Husqvarna 359, 3.9 hp, 20” blade, 13 pounds, $480

  • Human blood: 500 ml unit of whole blood, $50

  • Silver: bullion, $7 per troy ounce

  • Combat knife: Ka-Bar KA 1271 with 8” carbon steel blade, 0.8 pounds, $82

  • Watch: Timex Reef Gear Diver, steel case, waterproof to 200 m, 7.2 ounces, $75

  • Laptop computer: Dell Inspiron 600M, 5.4 pounds, $1,100

  • Telescope: TEC 150 APO Refractor, 20 pounds, $4,750

  • Bra: Victoria’s Secret seamless IPEX demi bra, 3 ounces, $45

  • Handgun: Glock 17, 9 mm, 22 ounces, $599

  • Private jet: Learjet Challenger 300, 38,500 pounds $17.8 million

  • Music CD: 15 grams @ $16.00

  • Perfume: Guerlain Samsara, 1 oz. EDP spray, $58

  • iPod 6th Gen. ‘classic’ : 5.7 ounces, $350

  • Fake Columbia University diploma: printed on 80 lb per 500 sheets stock, $175

  • Cell phone: Motorola E815, 4.6 ounces, $400

  • Porno DVD: The Fashionistas, Evil Angel Productions, 15 grams, $50

  • Breast implants: 2 x 400 cc implants by cosmetic surgeon $3,400

  • Lipstick: MAC brand, 3 grams net weight, $17

  • Marijuana: Super Silver Haze from Amsterdam coffee shop, 9 Euros per gram

  • Gold: bullion, $440 per troy ounce

  • $20 bills: US currency, 1 gram each

  • Luxury watch: Rolex Submariner, steel case, waterproof to 300m: 150 grams, $3,350

  • Fake diamonds: cubic zirconium, 6.5 mm 1.75 carat round white brilliant-cut, $6.00

  • Human kidney: Turkish black market transplant, average 140 grams, $5,000 installed

  • Cocaine: powder, $80 per gram street price

  • Human semen: 3 gram insemination vial from intelligent, attractive donor, $350

  • Viagra: 100 mg pills, $350 retail for 30

  • Prozac: generic fluoxetine, 20 mg pills, $90 retail for 30 pills

  • Heroin: $150 per gram street price

  • Ecstasy: 150 mg tablets, $25 street price

  • Botox: anti-wrinkle injection by cosmetic surgeon, .8 grams, $250

  • Columbia University B. A. diploma: printed on 80 lb per 500 sheets stock, $200,000

  • Diamonds: 1-carat VS2-clarity round brilliant cut stones, $6,600

  • Painting: Van Gogh’s Portrait of Dr. Gachet, c. 3 pounds canvas and paint, $82.5 million in 1990 auction

  • LSD: 150 microgram dose, $10 street price

  • Human egg: for one implanted ovum from intelligent, attractive donor, 1 egg = 100 micrometers diameter, so c. 1 million eggs per gram, $10,000 total procedure costs

    The most precious cargo that males desire: Baumeister & Vohs 2004; Betzig 1986; Browne Chagnon 1988; D. Kruger 2008; Summers 2005; Symons 1979; Thornhill & Palmer 2001

    Billionaire Ron Perelman and his first three ex-wives: see his Wikipedia.org entry

    The De Beers cartel: Hart 2001

    The human genome is the ancestral vault of riches: Dawkins 1976; Pinker 1999; Ridley 2001; Tooby & Cosmides 2005

    What The Sims 2 got wrong about consumer narcissism

    The Sims by Electronic Arts: Thesims.ea.com

    Computer games as potent educational tools: Beck & Wade 2004; Chaplin & Ruby 2006; Herz 1997; Poole 2000

    Chapter 5: The fundamental consumerist delusion

    Wealth as credit: Schor 1998; Yunus 2007 **

    Legitimate vs. illegitimate wealth: **

    Brand positioning to signal consumer identity: Akerlof & Kranton 2000; Batey 2008; Clippinger 2007; also see ‘Brands versus commodities’ above

    On the hidden natural motives underneath consumerist identity: see Byrne 2006; Freud 1961 **

    Status as an elusive concept: Alderson, Junisbai & Heacock 2007 **

    Robin Dunbar on verbal grooming: Dunbar 1996, 2003, Dunbar, Marriot & Duncan 1997; Hill & Dunbar 2003;

    Many types of status: Bromley 1993; Mussweiler 2003

  • intellectual status: Hofstadter 1966 **

  • cultural status: Alderson, Junisbai & Heacock 2007; Holt 1998 **

  • moral status: Miller 2007; Nesse 2001; also Gazzaniga 2005 **

    Taste admits an even broader diversity of interpretations: see Carey 2005; Stallabrass 2005; Steiner 2001; Velthius 2005

    Similarities make it easier for people to coordinate their behavior: Putnam 2007; Rushton 1989; **

    Focal points in coordination games: Schelling 1976

    Artist Fred Tomaselli: see his Wikipedia.org entry

    The social psychology of consumer narcissism

    Under natural conditions, we are good at doing perspective-taking: see ‘Research on social intelligence’ below

    We’re exposed to about 3,000 ads per day: **

    American Psycho: by Brett Easton Ellis

    Social psychology suggests that we automatically notice only a few basic traits:

  • size, shape, age, sex, race, familiarity, relatedness, and attractiveness: Ambady & Skowronski 2008; Maner et al. 2003; McElreath, Boyd & Richerson 2003 **

  • special states of physiology and emotion: Elfenbein & Ambady 2002; Hess & Philippot 2007 **

    On cosmetic surgery: Blum 2003; Kuczynski 2005

    Sex reassignment surgery: Bailey 2003

    The sexually-differentiated brain that grew in utero: Gazzaniga 2004; Kauth 2007; **

    Person perception research: Ambady & Skowronski 2008; also Adolphs 2003; Ambady, Bernieri & Richeson 2000; Andrews 2001, Cialdini 2001, Kenrick, Neuberg & Cialdini 2005, Krueger & Funder 2004; Maner, DeWall & Gailliot 2008; Mehl, Gosling & Pennebaker 2006; Yamagishi et al. 2003; Zebrowitz & Montepare 2005; Zebrowitz & Rhodes 2004

    David Funder’s Realistic Accuracy Model: Funder 1995, 1999, 2006

    Why major social rituals entail such long durations, high stress levels, and disinhibiting drugs: see Bloch, Rao & Desai 2004; Mead 2007; Sosis & Bressler 2003 **

    On the origins and nature of psychopathy: Cale & Lilienfeld 2002; Fazel & Danesh 2002; R. F. Hare 1993, 2006; Kiehl 2006; Kinner 2003; R. F. Krueger et al. 1998; Lalumiere et al. 2001; Mealey 1995; Millon et al. 2003; Quinsey 2002; Raine 2002; Rhee & Waldman 2002; Wilson, Near & Miller 1998

    The fetishization of youth and disparagement of wisdom in consumerist social judgment

    Teens reach puberty far earlier today than they did under prehistoric conditions: Weisfeld 1999 **

    The blank-slate ideology: see Pinker 2002; Segerstråle 2001

    On ideology in general: Barthes 1973; Eagleton 1991; Marcuse 1964; Sowell 2007 **

    On the psychological functions and correlates of ideology: Jost et al. 2003, 2007; Van Hiel, Mervielde & De Fruyt 2004 **

    DJ Spooky: a black hip-hop musician (b. Paul D. Miller, 1970); Djspooky.com

    DJ Spinna: a black hip-hop musician (b. Vincent Williams); Djspinna.com

    DJ Qualls: a white film & TV actor (b. 1978); see his Wikipedia.org entry

    The Fundamental Consumerist Delusion

    Humans have evolved effective ways to display our mental and moral traits: see ‘Mental fitness indicators’ below

    On the ‘spotlight effect’ whereby we over-estimate how much attention others are paying to our appearance and behavior: Gilovich, Kruger & Medvec 2002; Gilovich, Medvec & Savitsky 2000; Savitsky, Epley & Gilovich 2001

    On why young males are risky drivers: Byrnes, Miller & Schafer 1999; Nell 2002

    A better sense of humor would increase female attention far more effectively: see ‘Seduction through humor’ above

    Consumer Reports: Consumer Reports 2008

    The radar of spousal jealousy: see Buss 2001

    Repeated-interaction mixed-motive games: Camerer 2003; Colman 2003; Skyrms 1996; Trivers 1971

    Chapter 6: Flaunting fitness

    Bowerbirds: Madden 2001

    Animal signals convey self-promoting information: Bradbury & Vehrencamp 1998; Maynard Smith & Harper 2004; Lotem, Wagner & Balshine-Earn 1999; McGregor 2005

    Amotz Zahavi’s handicap principle: Zahavi 1975; Zahavi & Zahavi 1997

    Mathematical models: Grafen 1990

    Peacock’s tail: Loyau et al. 2005; Møller & Petrie 2002

    Humans body and face traits as fitness indicators in general: Etcoff 1999; Feinberg et al. 2005; Grammer et al. 2003; Jablonsky 2006; Kobayashi & Kohshima 2001; Langlois et al. 2000; Miller 2001; Mealey 1997; Morris 1985; Peiss 1998; Rhodes & Zebrowitz 2001; Scheib, Gangestad & Thornhill 1999; Sugiyama 2005; Voland & Grammer 2003

    Female body and face traits as fitness indicators: Farrell-Beck & Gau 2002; Gottschall 2007; Hönekopp, Bartholomé & Jansen 2004; Jasienska et al. 2004; Law Smith et al. 2006; Thornhill & Grammer 1999

    Male body and face traits as fitness indicators: Dixon et al. 2003; Hönekopp et al. 2006; Shoup & Gallup 2008

    Mental fitness indicators:

  • Language: Burling 2007; Cooper et al. 2007; Dessalles 1998; Leaper & Ayres 2007; Locke 2008; Locke & Bogin 2006; Miller 2000 The mating mind; Miller & Tal 2007; Mithen 2005; Pinker 1994; Rosenberg & Tunney 2008

  • Humor: Bressler & Balshine 2006; Bessler, Martin & Balshine 2006; Gervais & Wilson 2005; Greengross & Miller 2008; Kaufman et al. 2007; Martin 2007; Provine 2000

  • Art: Dutton 2008; Henshilwood et al. 2004; Miller 1999, 2001; Miller & Tal 2007; Plourde 2009; Vanhaeren et al. 2006; Voland & Grammer 2003

  • Music: Hagen & Bryant 2003; Levitin 2006; Miller 1999, 2000 “Evolution of human music”; Mithen 2005; Rentfrow & Gosling 2006

  • Creativity: Eysenck 1995; Griskevicius, Cialdini & Kenrick 2006; George & Zhou 2001; Harris 2004; Haselton & Miller 2006; Kaufman et al. 2007; Kuncel, Hezlett & Ones, 2004; Miller & Tal 2007; Nettle 2001; Nettle & Clegg 2006; Simonton 1999, 2000, 2003; Sternberg 2006

  • Intelligence: Geher & Miller 2007; Kanazawa 2000; Kanazawa & Still 2000; Miller 2000 “Sexual selection for indicators of intelligence”; Plourde 2009; Prokosch et al. in press

  • Kindness: Brase 2006; Farrelly, Lazarus & Roberts 2007; Griskevicius et al. 2007; Iredale, Van Vugt & Dunbar 2008; Lotem, Fishman & Stone 2002; Miller 2007 “Sexual selection for moral virtues”; Millet & Dewitte 2007; Reyes-García et al. 2006; Shackelford, Schmitt & Buss 2005

    Signaling theory applies equally to nature and to culture: Hershey 1996, 1999; Neiman 1998; Plourde 2009 **

    Counterfeiting

    Anti-counterfeiting tactics: see: for U.S. currency: UStreas.gov on ‘How to detect counterfeit money’; for U.K. currency: Bankofengland.co.uk on ‘banknote security features’

    The upgraded Series 2004 $20 bill: see Moneyfactory.gov on ‘new money’

    Euro currency: see Ect.int on ‘banknote security features’

    Gold necklaces: Newman 2000

    Replica watches: Glasmeier 2000

    Shuanghuan Automobile: ‘The sincerest form of flattery’, The Economist, April 7, 2007, p. 64-65

    De Beers diamond cartel: Bergenstock, Deily & Taylor 2006; Hart 2001

    History of imitation diamonds: Cipriani & Borelli 1986

    On buying good-quality diamonds: Newman 2008

    Fake Rembrandts: on art forgery, see Briefel 2006; Dutton 1985; Radnóti 1999

    Signaling, branding, and profit

    Advertising creates associations between the consumer’s aspirational trait and the company’s brand name: see ‘Brands versus commodities’ above

    Celebrity endorsements: Choi, Lee & Kim 2005; Cronley et al. 1999

    De Beers ‘right hand rings’: see Therighthandring.com

    Why bother signaling?

    Quality-signals can solicit parental care: Furlow 1997; Lotem, Wagner & Balshine-Earn 1999; Soltis 2004

    Discriminative parental solicitude vs. children with defects: Daly & Wilson 1999; Hausfater & Hrdy 2008

    Kin selection: Hamilton 1964

    Local celebrities are first protected and last abandoned: Boone 1998; Sugiyama & Sugiyama 2003

    Collective quality-signaling to potentially hostile groups: Chagnon 1988; Gat 2008; Hagen & Bryant 2003; Neiman 1998

    The $3 trillion war in Iraq: Stiglitz & Bilmes 2008

    On the fitness benefits of status-seeking and/or conspicuous consumption

  • in small-scale societies: Alvard & Gillespie 2004; Godoy et al. 2007

  • in complex societies: Barkow 1989; Betzig 1992; Ellis 2001; R. H. Frank 1985, 1995; Keltner, Gruenfeld & Anderson 2003; Perusse 1993; Rubin 2000, 2002; Sugiyama & Sugiyama 2003

    Signals of body and mind

    Self-deception and derogation of rivals: Schmitt & Buss 1996; Trivers 1971

    Conspicuous consumption as fitness-signaling

    Some folks consider it obvious that most human economic behavior is driven by status-seeking etc.:  See ‘On the origins and psychology of human status-seeking’ above

    Other folks argue that most consumption is for individual ‘utility’ and family ‘security’: **

    My colleagues: Griskevicius et al. 2007

    On the evolution and functions of conspicuous charity:  Beato 2008; Boone 1998; Brandt & Sigmund 2005; Brase 2006; Dessalles 1998, 2007; Reyes-García et al. 2006; Goldberg 1995; Griskevicius et al. 2007; Hawkes & Bliege Bird 2002; Iredale, Van Vugt & Dunbar 2008; Lotem, Fishman & Stone 2002; Reed, Aquino & Levy 2007; Roberts 1998; Smith & Bliege Bird 2000; Tessman 1995 **

    On charity in general: Handy & Handy 2006 **

    Attractiveness of heroic helping: Farthing 2005; Kelly & Dunbar 2001; also Barclay 2006; Kurzban, DeScioli & O’Brien 2007

    The highly promiscuous men who are most motivated by mating effort: Charles & Egan 2005 **

    A fascinating recent paper by Jill Sundie and colleagues: Sundie et al. in press

    Sociosexuality inventory: Bailey et al. 2000; Penke & Asendorpf in press; Schaller & Murray 2008; Schmitt 2005

    A final study by Margo Wilson and Martin Daly: Wilson & Daly 2004

    Chapter 7: Conspicuous waste, precision, and reputation

    Efficiency-seeking instincts: Sennett 2008 **

    The theory of ‘indexes’ in the 1990s: **

    Body size as a fitness index or indicator: Berglund, Bisazza & Pilastro 1996

    Index theory overtaken by life history theory: Hill & Hurtado 1996; Kaplan et al. 2000; Winterhalder & Smith 2000 **

    Empirical tests suggest that re-allocations of energy from one growth-pattern to another growth-pattern are rather easy: **plasticity

    There are not, in fact, many hard ‘developmental constraints’ on organisms: cf. Gould **

    Thorstein Veblen’s theory of conspicuous consumption: Veblen 1899; also see Alcott 2004 and ‘On economic aspects of human status-seeking’ above

    Indicator theory: **

    Specifications of Hummer H1 and Lexus LS 460: from Edmunds.com accessed June 2008

    Consumer Reports reliability ratings: Consumer Reports 2008

    Badges of fitness or status: **

    Facial markings as status badges among paper wasps: Tibbetts & Dale 2004

    On the crucial role on punishing cheaters and praising altruists in sustaining human cooperation:  Barclay 2006; Boyd et al. 2003; Boyd & Richerson 1992; Fehr & Gächter 2002; Gintis 2006; Gürerk, Irlenbusch & Rockenbach 2006; Henrich 2006; Henrich et al. 2006; D. Johnson 2005; Kurzban, DeScioli & O’Brien 2007; Nowak 2006; Price 2005; Trivers 1971

    Brands as status badges: see ‘Brands versus commodities’ above

    Brand recognition as crucial to brand value: Batey 2008; Goldstein & Gigerenzer 2002; Haugvedt et al. 2008

    On consumerism as conspicuous waste: Packard 1960; Strasser 1999 **

    Species extinction risk increased by being described in scientific literature: Stuart et al. 2006

    The relative efficiency and morality of different signaling systems

    Environmental critiques of conspicuous consumption: Ayres & Martinas 2006; Borgerhoff Mulder & Coppolillo 2005; Brower & Leon 1999; Brown 2008; Diamond 2005; Farley & Daly 2003; Hawken 1993; Hayden 2000; Howarth 1996, 2006; T. Jackson 2002; McKibben 2007; Myers 1997; Myers & Kent 2004; Nadeau 2003; Norton, Constanze & Bishop 1998; Penn 2003; Redclift 1996; Rosenzweig 2003; Simpson, Toman & Ayres 2005; Schor 2005; Szasz 2007; Van den Bergh, Ferrer-i-Carbonell & Munda 2000; cf. Lomborg 2001

    Scientology as conspicuous waste:

    Fuel requirements of mega-yachts: **

    Prehistoric hunting success in meat-pounds per day: Hill & Hurtado 1996

    Thomas Malthus on populations vs. carrying capacities: An essay on the principle of population

    Veblen envisioned a technocratic utopia: Veblen 1904, 1919, 1921; also see Atkin 1977

    The aesthetics of international modernism etc. as forms of conspicuous precision:  Abercrombie 1995; Atkin 1977; Mumford 1967, 1970; G. Nelson 1957 **

    The eco-aesthetics of ‘small is beautiful’: **

    Increased status for the engineers of the very small electronics, biotech, nanotech: Mansell et al. 2007 **

    Solving the problem of under-consumption in the 1950s: **

    Vance Packard: Packard 1957, 1959, 1960, 1962; also see Horowitz 1994

    The innovation parade in car features: **

    The gradual ‘dematerialization’ of consumption: **

    Conspicuous reputation depends on investments in product’s marketing and branding: see ‘Brands versus commodities’ above

    Top 10 brand equities according to Interbrand: from Interbrand.com

    Neuroeconomics: Glimcher et al. 2008; Gold & Shadlen 2007; Montague & Berns 2002; Padoa-Schioppa & Assad 2006; Plassman et al. 2008; Tomlin et al. 2006

    Invidious social comparison effects: Festinger 1954; Fliessbach et al. 2008; Mussweiler 2003

    The zero-sum game of social status: Ellis 2001 **

    Chapter 8: Self-branding bodies, self-marketing minds

    Humans body and face traits: see ‘Humans body and face traits as fitness indicators in general’ above

    Body-watching: Desmond Morris 1985

    As Darwin realized: see The descent of man (1871)

    Genetic inbreeding reduces our health, fertility, and attractiveness (through unmasking harmful recessive mutations): Cronin 1991; Crow 2000; Jensen 1998; Keightley & Eyre-Walker 2000; Keller 2007; Kokko et al. 2003; Ridley 2001

    Bodily fitness indicators are most reliable at the medium-to-low end of fitness: Zebrowitz & Rhodes 2004

    Repulsion to physical ugliness, asymmetry, etc.: Brown et al. 2005; Cárdenas & Harris 2006; Scheib, Gangestad & Thornhill 1999

    Body Worlds exhibitions: Bodyworlds.com

    Black market in human organs: Scheper-Hughes 2000

    Cadaver trade: Cheney 2004

    Augie Perna quote: Harper’s magazine, March 2004, p. 47

    Analyses of physical appearance improvement industries:

  • clothing: Agins 2000; Farrell-Beck & Gau 2002; Fussell 2002

  • cosmetics and cosmetic surgery: Blum 2003; Jeffries 2005; Kuczynski 2006; Peiss 1998; Rothman & Rothman 2003

  • fitness industry: Bryan et al. 2007; Jonason 2007; Kolata 2003

    Bust-Up chewing gum: Getbustupgum.com

    Extreme Makeover reality TV show: see its Wikipedia entry

    The rise of the triathlon

    History of the marathon: Cooper 1998

    Effects of marathon training on the body: Kuehls 2006

    History of the triathlon: Babbitt 2008

    Effects of triathlon training on the body: Friel 2004

    Physical demands of ancestral human life: Stearns & Koella 2008

    Facial fertility indicators and cosmetics

    Traits women display to appear sexually attractive; sexual selection focuses on faces; male testostertonized features and female estrogenized features: see ‘Humans body and face traits as fitness indicators in general’; ‘Female body and face traits as fitness indicators’; ‘Male body and face traits as fitness indicators’ above

    Evolution of female ‘continuous sexual receptivity’ throughout cycle; teenage sub-fertility, and menopause: Ellison 2003; Kauth 2007; Thornhill & Gangestad 2008

    Age-profile of female fertility: Thornhill & Gangestad 2008

    Males evolving to discriminate peak fertility from non-fertility: Gangestad & Thornhill 2008; Miller, Tybur, & Jordan 2007; Thornhill & Gangestad 2008

    History of cosmetics: Peiss 1998

    Looking tough in World of Warcraft

    Massively multiplayer online games MMOGs: Beck & Wade 2004 ; Castronova 2005; Kelly 2004; Kushner 2004

    World of Warcraft: see its Wikipedia entry

    Zack Mendenhall research: Mendenhall & Miller, in preparation

    WoW weapon specifications: from Thottbot.com

    The body goes mental

    Humans invented body ornamentation at least 100,000 years ago: Henshilwood et al. 2004; Vanhaeren et al. 2006

    Virtual reality avatars: Meadows 2008; also see Au 2008; Boellstorff 2008; Rymanszewski et al. 2008

    Chapter 9: The Central Six

    Uniformity of human adaptive design: Tooby & Cosmides 1990

    Charles Spearman’s key work in 1904: Spearman 1904; also see Spearman 1927

    Intelligence predicts higher average success in every domain of life: Deary 2000, 2001; Deary et al. 2008; Gottfredson 1997; Herrnstein & Murray 1994; Judge, Colbert & Ilies 2004; Kuncel & Hezlett 2007; Kuncel, Hezlett & Ones 2004; Lubinski et al. 2006; Lynn 2008; Lynn & Vanhanen 2006; Neisser et al. 1996; Schmidt & Hunter 2004; Stanovich & West 2000; Simonton 2006; Stanovich & West 2000

    Intelligence predicts sexual and social attractiveness: Geher & Miller 2007; Haselton & Miller 2006; Kanazawa 2000; Kanazawa & Still 2000; Millet & Dewitte 2007; Murphy 2007; Penke et al. 2007; Prokosch et al. in press; Taylor et al. 2005; Zebrowitz et al. 2002

    Intelligence remains ideologically controversial: Deary 2001; Neisser et al. 1996; Gottfredson 1998, 2003

    On the Big Five personality traits: Canli 2006; Funder 2006, Matthews, Deary & Whiteman 2004, Nettle 2007; Pervin & John 1999

    The Big Five are:

  • better than the Myers-Briggs dichotomies: McCrae & Costa 1989

  • better than Eysenck’s three dimensions: Zuckerman et al. 1993; cf. Eysenck 1967, 1970, 1995

  • good at predicting behavior across different domains of life: Furnham 2008; Furnham & Heaven 1999; Judge, Heller & Mount 2002; Ozer & Benet-Martinez 2006;

  • genetically heritable: Canli 2006; Jang, Livesley & Vernon 1996; Jang et al. 1998; McCrae et al. 2000; McCrae et al. 2001; Parens et al. 2005; Plomin et al. 2008; Yamagata et al. 2006

  • stable across life: Costa et al. 2000; Roberts, Caspi & Moffitt 2001; Roberts, Walton & Viecthbauer 2006; Soldz & Vaillant 1999; Soto et al. 2008

  • universal across cultures: Benet-Martinez & John 1998; McCrae & Costa 1997; McCrae & Terracciano 2005; Schmitt 2004; Schmitt et al. 2007; Terracciano et al. 2005; Yamagata et al. 2006

  • sexually and socially salient: Berry & Miller 2001; Borkenau et al. 2004; Botwin, Buss & Shackelford 1997; Donnellan, Conger & Bryant 2004; Funder 1995, 1999; Furnham & Heaven 1999; Shackelford, Schmitt & Buss 2005

  • reliably measured on personality questionnaires: Benet-Martinez & John 1998; Gosling, Rentfrow & Swann 2003; John & Srivastava 1999

    On personality traits similar to the Big Five in non-human animals: Dingemanse & Reale 2005; Gosling 1998, 2001; Gosling & Bonnenburg 1998; Gosling, Kwan & John 2003; Gosling et al. 2003; L. Murray 2005; Nettle 2006; Réale 2007; Sinn, Apiolaza & Moltschaniwskyj 2006; Sinn, Gosling & Moltschaniwskyj 2008; Weiss, King & Enns 2002; Weiss, King & Perkins 2006

    On openness: DeYoung, Peterson & Higgins 2005; Dollinger, Leong & Ulicni 1996; George & Zhou 2001; Harris 2004; McCrae 1987, 1996; McCrae & Costa 1997

    High openness predicts:

  • emotional sensitivity, social tolerance: Dollinger, Leong & Ulicni 1996; Furnham & Heaven 1999; Schutte et al.1998

  • political liberalism: Butler 2000; Jost 2006; McCrae 1996; Pratto & Hegarty 2000; Roccas et al. 2002; Sidanius & Kurzban 2003

  • seeking complexity, novelty, etc.: George & Zhou 2001; Kraaykamp & van Ejick 2005; Weeks & James 1995

  • higher intelligence: Harris 2004; Moutafi, Furnham & Paltiel 2005

  • higher rates of bipolar and schizotypy: Gurrera et al. 2005; Morey et al. 2002

    Low openness predicts being conservative etc.: Funder 2006; Heaven & Bucci 2001; Matthews, Deary & Whiteman 2004; Schultz & Searleman 2002; Van Hiel, Mervielde & De Fruyt 2004

    On conscientiousness: Roberts et al. 2005; Suddendorf 2006

    High conscientiousness predicts:

  • self-control, willpower, reliability, etc.: Boudreau, Boswell & Judge 2001; Furnham & Heaven 1999; McCrae et al. 1999; Roberts et al. 2005; Sackett & Wanek 1996

  • ability to delay gratification and pursue long-term goals: Ainslie 1992; Curry, Price & Price 2008; Furnham 2008; Godoy et al. 2004; Slutske et al. 2005; Suddendorf 2006

  • craving achievement: Boudreau, Boswell & Judge 2001; Christopher & Schlenker 2000; Furnham 2008; George & Zhou 2001; Judge & Ilies 2002

  • cooperativeness in relationships: Asendorpf & Wilpers 1998; Barrick & Mount 1991; Brown et al. 2002; Buss 1991; Cooper & Sheldon 2002; Engel, Olson & Patrick 2002; Kelly & Conley 1987; Kurzban & Houser 2005; Noftle & Shaver 2006; Organ & Ryan 1995

  • staying healthy: Bogg & Roberts 2004; H. Friedman et al. 1995; Krueger et al. 2002; Swedsen et al. 2002

  • being desired by employers: Barrick & Mount 1991; Boudreau, Boswell & Judge 2001; Brown et al. 2002; Burke, Matthiesen & Pallesen 2006; Furnham 2008; Sackett & Wanek 1996; Tokar, Fischer & Subich 1998

  • obsessive-compulsive disorder: Abeh & De Pauw 1999; Morey et al. 2002; Saad 2006

    Low conscientiousness predicts:

  • reckless impulsivity and criminality: Cale 2006; Dalrymple 2003; Egan & Stelmack 2003; Funder 2006; Linton & Wiener 2001; Nigg et al. 2002

  • the ‘externalizing’ dimension of mental illness: Cale 2006; Krueger et al. 2002; Malouff, Thorsteinsson, & Schutte 2005; Ruiz, Pincus & Schinka 2008; Saulsman & Page 2004

    Conscientiousness usually increases with age: McCrae et al. 1999, 2000; Srivastava et al. 2003

    High agreeableness predicts:

  • warmth, kindness, sympathy, etc.: Ashton et al. 1998; Krueger, Hicks & McGue 2001; McGuire, Fawzy & Spar 1994; Preston & de Waal 2002; Roccas et al. 2002

  • seeking harmony, adapting to others’ needs, etc.: Barrick & Mount 1991; Furnham 2008; Furnham & Heaven 1999; Tokar, Fischer & Subich 1998

  • being a more pleasant long-term partner: Asendorpf & Wilpers 1998; Brase 2006; Buss 1991; Cooper & Sheldon 2002; Graziano, Jensen-Campbell & Hair 1996; Kelly & Conley 1987; Noftle & Shaver 2006; Paunonen 2006; Watson, Hubbard & Wiese 2000

  • being a better reciprocator, contributing more to public goods: Curry, Price & Price 2008; Mount, Barrick & Stewart 1998

  • lower rates of personality disorders: Krueger et al. 2002

    Low agreeableness predicts:

  • psychopathy: Cale 2006; Lynam et al. 2005; McGuire, Fawzy & Spar 1994; Rhee & Waldman 2002

  • seeking glory or notoriety, pursuing their own needs, and expressing their opinions forcefully: Boudreau, Boswell & Judge 2001; Christopher & Schlenker 2000

  • taking advantage of others: Linton & Wiener 2001; Wilson, Near & Miller 1998

  • the ‘externalizing’ dimension of mental illness: Krueger et al. 2002; Malouff, Thorsteinsson, & Schutte 2005; Nigg et al. 2002; Ruiz, Pincus & Schinka 2008; Saulsman & Page 2004

    Agreeableness usually increases with age: Costa et al. 2000; McCrae et al. 1999, 2000; Srivastava et al. 2003

    Low agreeableness may predict creative contributions: Burch 2006; Eysenck 1995; King, Walker & Broyles 1996; Nettle 2001; Sulloway 1996

    Low-agreeableness ‘bad’ boys and girls can be more sexually attractive: Gangestad et al. 2004; Kelly & Dunbar 2001; Salmon & Symons 2001

    On the evolutionary origins of individual differences in neuroticism, anxiety, and fearfulness: Claridge & Davis 2001; Ellis, Jackson & Boyce 2006; Nettle 2006, 2007; Ohman & Mineka 2001

    High stability predicts:

  • being resilient, optimistic, calm, etc.: Boudreau, Boswell & Judge 2001; Egan & Stelmack 2003; Furnham 2008; Magnus et al. 1993; Noftle & Shaver 2006

  • general mental health and happiness: DeNeve & Cooper 1998; Funder 2006; Matthews, Deary & Whiteman 2004

    Low stability predicts:

  • being neurotic, anxious, angry, etc.: Buss 1991; Claridge & Davis 2001; Cooper & Sheldon 2002; Jang et al. 2001; Judge & Ilies 2002; Omura, Constable & Canli 2005

  • the ‘internalizing’ dimension of mental illness depression, anxiety, panic: Claridge & Davis 2001; Judge et al. 2002; R. F. Krueger 2005; Livesley et al. 1998; Malouff, Thorsteinsson, & Schutte 2005; Saulsman & Page 2004

  • marital dissatisfaction: Karney & Bradbury 1997; Kelly & Conley 1987

    On extraversion: Nettle 2005

    High extraversion predicts:

  • being friendly, gregarious, talkative, etc.t: Furnham & Heaven 1999; Nettle 2005

  • showing surgency, activity, self-confidence etc.: Anderson et al. 2001; Boudreau, Boswell & Judge 2001; Egan & Stelmack 2003; Furnham 2008; Magnus et al. 1993; Nettle 2005; Omura, Constable & Canli 2005

  • working with, trusting, and leading others: Barrick & Mount 1991; Boudreau, Boswell & Judge 2001; Furnham 2008

  • being physically active and sexually adventurous: Nettle 2005; Nigg et al. 2002

    Low extraversion predicts shyness, social passivity, and less social status-seeking: Funder 2006; Matthews, Deary & Whiteman 2004

    Social judgment heuristics: Gigerenzer 2007; Gigerenzer & Todd 1999; Goldstein & Gigerenzer 2002; Maner et al. 2005

    High values on some traits can compensate for low values on other: Candolin 2003; Li et al. 2002; Miller & Todd 1998

    The Sims: Thesims.ea.com

    Highly stable Sims would be highly happy: DeNeve & Cooper 1998

    All cultures seem to have their own terms for the Central Six: Goldberg 1981; MacDonald 1998; Schmitt et al. 2007; Yamagata et al. 2006

    David Sinn on squid personality: Sinn, Apiolaza & Moltschaniwskyj 2006; Sinn, Gosling & Moltschaniwskyj, 2008

    Samuel Gosling on hyena personality: Gosling 1998

    Samuel Gosling on dog personality: Gosling et al. 2003; Gosling, Kwan & John 2003

    The Big Five in other species of pets: Gosling & Bonnenburg 1998

    The Big Five in other great apes: L. Murray 2005; Weiss, King & Enns 2002; Weiss, King & Perkins 2006

    Preferences for the Central Six

    Higher intelligence usually preferred: Murphy 2007; Prokosch et al. in press **

    Similarity on Big Five usually preferred: Ellis, Simpson & Campbell 2002; Figueredo, Sefcek & Jones 2006 **

    Richard Robins study on self-esteem and personality: Robins et al. 2001

    Nine previous studies: cited in Robins et al. 2001

    Further studies on what people consider ‘normal’ in the Big Five: Wood, Gosling & Potter 2007

    Employer preferences for the Big Five: Barrick & Mount 1991; Furnham 2008; Tokar, Fischer & Subich 1998 **

    High impulsivity and spontaneity may be attractive in a short-term lover: Figueredo, Sefcek & Jones 2006 **

    High conscientiousness may be preferred for a long-term spouse: Buss 1991; Figueredo, Sefcek & Jones 2006 **

     ‘Impression management’: Bromley 1993

    ‘Self-monitoring’: Snyder 1974

    Stability of Big Five traits across life-time: Soldz & Vaillant 1999; Soto et al. 2008; **

    Emotions as short-term shifts in apparent personality: Elfenbein & Ambady 2002 **

    Social functions of anger: **

    Courtship functions of being in love: Fisher 2004; Fisher et al. 2002

    Moods as longer-term shifts than emotions: **

    States versus traits: Buss & Craik 1983; Fleeson 2001 **

    Measuring your Big Five

    Beatrice Rammstedt and Oliver John BFI-10 scale: Rammstedt & John 2007

    Other short measures of the Big Five:  Gosling, Rentfrow & Swann, 2003; Nettle 2007

    How were the Big Five discovered?

    History of personality research: Cattell 1965; Digman 1990; John, Angleitner & Ostendorf 1988; John & Srivastava 1999; John, Robins & Pervin 2008

    Raymond Cattell proposed 16 dimensions of personality: Cattell 1965

    The Myers-Briggs system advocated 4 dimensions: see McCrae & Costa 1989

    Hans Eysenck argued for 3 dimensions: Eysenck 1967, 1970

    Gordon Allport and Henry Odbert on English adjectives: Allport 1937

    Ernest C. Tupes and Raymond E. Christal work: Tupes & Christal 1961

    Warren Norman work: **

    Andrew Comrey, John Digman, Lewis Goldberg, and Naomi Takemoto-Chock reached a consensus:  Digman 1990; **

    Costa and McCrae’s ‘NEO Five Factor Model’: Costa & McCrae 1992; Costa, McCrae & Kay, 1995; Costa, Terracciano & McCrae, 2001; Costa & Widiger 1994; McCrae & Costa 1996, 1997, 2003; McCrae et al. 2000, 2001

    Big Five proved to be stable, heritable, and universal: see ‘All six dimensions are:’ above

    Stable sex differences in average Big Five scores across cultures: Costa et al. 2001

    Lewis Goldberg’s ‘Big Five’ model: Lewis Goldberg 1981, 1990, 1992, 1993, 2006

    The 1936 Allport and Odbert adjective list: Allport 1937

    The ‘lexical hypothesis’: L. Goldberg 1981; also Ashton & Lee 2001

    Lewis Goldberg argues that when we meet someone: Goldberg 1990, 1993, 2006

    Dog personality traits: Gosling, Kwan & John 2003; Jones & Gosling 2005; also see Coren 1995; Hare 2002

    The Central Six each form a bell curve

    Human intelligence forms a bell curve: Jensen 1998; also Carroll 1993

    Big Five traits form bell curves: **

    Almost all continuously-varying biological traits form a bell curve: **

    But many biological traits are discrete, forming distinct morphs: **

    Species as macro-morphs kept qualitatively distinct by reproductive isolation: **

    Jungian archetypes such as the trickster: see Carl Jung’s The archetypes and the collective unconscious

    The Central Six are fairly independent

    Central Six are almost statistically independent: Ashton & Lee 2001

    General intelligence correlates with openness: Harris 2004; Moutafi, Furnham & Paltiel 2005 **

    Why smart people do not buy homeopathic products: Singh & Ernst 2008

    Profitability of neophilia: **

    Personality traits of liberals vs. conservatives: Heaven & Bucci 2001; Jost 2006; Schultz & Searleman 2002

    Social stereotypes versus independent personality traits: Greenwald et al. 2002; Phelps 1973; Terracciano et al. 2005

    Personality ‘types’ versus traits: Canli 2006 **

    Beyond the Central Six?

    Beyond personality traits: see Gosling 2008 **

    Research on social intelligence: Adolphs 2003; Anderson et al. 1999; Andrews 2001; Bar-On et al., 2003; Baron-Cohen 2004; Baron-Cohen & Belmonte 2005; Cacioppo, Visser & Picket 2006; Call 2001; Colman 2003; Connor 2007; De Waal 2000; De Waal & Tyack 2003; Dunbar 2003; Easton & Emery 2005; Ellis & Bjorklund 2005; Emery et al. 2007, 2008; Fiske & Taylor 2008; Fletcher 2002; Haidt 2001; Hare 2002; Haselton et al. 2005; Haselton & Nettle 2006; Humphrey 1976; Jussim 2005; Krueger & Funder 2004; Langford et al. 2006; Maestripieri 2005; Orbell et al. 2004; Reader & Laland 2002; Sabini, Siepmann & Stein 2001; Schaller, Kenrick & Simpson 2006; Stiller & Dunbar 2007; Suddendorf & Whiten 2001; Tomasello et al. 2005; Voland 2007; Whiten 2005; Wright 2002

    Social intelligence as general intelligence plus some Big Five traits: **

    Autism effects on personality traits: Shaner, Miller & Mintz 2009 **

    Research on emotional intelligence: Brackett & Mayer 2003; Casey et al. 2007; Elfenbein & Ambady 2002; Matthews, Zeidner & Roberts 2004; Mayer, Salovey & Caruso 2004; Schutte et al. 1998

    Emotional intelligence as general intelligence plus some Big Five traits: Schulte, Ree & Carretta 2004; also see De Raad 2005; Van Rooy & Viswesvaran 2004

    Creativity as general intelligence plus openness: Miller & Tal 2007; also George & Zhou 2001

    Mating Intelligence: Geher & Miller 2007

    Sociosexuality: Bailey et al. 2000; Gangestad & Simpson 2000; Linton & Wiener 2001; Lyons et al. 2004; Schmitt 2005

    The polyamorous ‘Lifestyle’: Bellemeade 2008; Gould 2000

    Mating effort vs. parenting effort: Brase 2006; Charles & Egan 2005; Feingold 1992 **

    Liberals a little brighter than conservatives on average: Amodio et al. 2007; Block & Block 2005; Deary, Batty, & Gale 2008; Jost et al. 2003

    Ongoing research on genetics and neuroscience of the Big Five: Gazzaniga 2004; Omura, Constable & Canli 2005; Whittle et al. 2006 **

    Evolutionary personality psychology: Buss 1990, 1991; Buss & Greiling 1999; Canli 2006; Cervone 2000; Denissen & Penke 2008; Figueredo et al. 2005; Gangestad & Simpson 2000; Kirkpatrick 1999; Kurzban & Houser 2005; MacDonald 1995, 1998; Nettle 2005, 2006; Penke et al. 2007; Troisi 2005; D. S. Wilson 1998; Wilson, Near & Miller 1998; Tooby & Cosmides 1990; also see ‘On personality traits similar to the Big Five in non-human animals’ above

    Chapter 10: Traits that consumers flaunt and marketers ignore

    Speed-dating: Eastwick et al. 2007; Kurzban & Weeden 2005; Todd et al. 2007 **

    BFI-10 personality inventory: Rammstedt & John 2007

     ‘Cheap talk’ and unreliable signals: Ekman 2001

    A university degree contains no more information than a 2-hour IQ test:  Flanagan & Harrison 2005; Phelps in press

    Credit scores and conscientiousness: see Ainslie 1992; Dalrymple 2003 **

    Cultural displays of openness:  Holt 1998; Kraaykamp & van Ejick 2005; Weeks & James 1995 **

    Religion as a personality-display:  Radosh 2008 **

    How car choices reveal the Central Six traits

    Brand personality: Aaker 1997

    Advertising the Central Six through music preferences and web pages

    Peter Rentfrow and Samuel Gosling on students chatting about music: Rentfrow & Gosling 2006

    Another Rentfrow and Gosling study on music preferences and the Big Five: Rentfrow & Gosling 2003

    Further studies on web page judgments: Vazire & Gosling 2004; also see Schau & Gilly 2003

    On how people’s offices and bedrooms also reveal their personalities: Gosling et al. 2002; Gosling 2008

    Why marketers ignore the Central Six

    The typical consumer behavior textbook includes a large section on individual differences, but ignores general intelligence and the Big Five traits:  e.g. Hawkins, Best & Coney 2004

    General intelligence sometimes appears under the guise of ‘cognitive resources’: e.g. Capon & Davis 1984;

    Marketers give more attention to ‘demographic variables’: D. Aaker 2007; Allenby 1999; Baker 2005; **

    One of the few mentions of the Big Five in JMR: Aaker 1997; Brown et al. 2002

    Not a single JM, JMR, or JCR paper has ever mentioned: based on literature searches through SciSearch and Web of Knowledge, as of May 2008

    A handful of papers use costly signaling theory in discussing how companies can send signals about product quality to consumers: Boulding & Kirmani 1993; Hellofs & Jacobson 1999; Kirmani & Rao 2000; Shiv, Carmon & Ariely 2005

    Hans Baumgartner quote: Baumgartner 2002

    Vague talk about ‘identities’, ‘self-schemata’, and ‘consumer personalities’: Akerlof & Kranton 2000; Wheeler, Petty & Bizer 2005 **

    ‘Relationship quality’ and relationship marketing: Buttle 2008; Godin 1999, 2005; Palmer 2000

    ‘Consumer culture theory’: Arnould & Thompson 2005; Firat & Venkatesh 1995

    Distinction between ‘utilitarian’, ‘hedonic’, and ‘positional’ goods: Abel 1990; Alessie & Kapteyn 1991; Dhar & Wertenbroch 2000

    Most current research on marketing relies on out-dated theories and unreliable findings: Armstrong 1991, 2003; November 2004; Pfeffer & Sutton 2006; Sprott & Miyazaki 2002

    Stereotypes in one recent consumer behavior textbook: Sheth, Mittal & Newman 1999

    The slightly higher average IQ of Asian-Americans compared to Anglo-Americans: Jensen 1998; Lynn & Vanhanen 2006

    Sex differences in agreeableness: Archer 2000, 2004; Ellis 2008; Mealey 2000

    Cross-national differences in average personality traits: Schmitt et al. 2007 **

    The central intellectual taboo of modern America (the blank slate view): Pinker 2002

    Thomas Kuhn on scientific paradigms: see The structure of scientific revolutions

    The more complex the organism, the less likely it is that a random mutation will improve its fitness: Crow 2000; Hunt et al. 2004; Keightley & Eyre-Walker 2000; Ormerod 2006; Mark Ridley 2001; Zhang & Hill 2005

    International Society for Intelligence Research: Isironline.org

    Personality psychology conferences: e.g. Association for Research in Personality; European Conference on Personality; International Society for the Study of Individual Differences; Society for Personality and Social Psychology;

    ‘Individualism vs. collectivism’: Fincher et al. 2008 **

    ‘Abstract vs. associative thinking styles’: Capon & Davis 1984 **

    ‘Masculinity vs. femininity’ and ‘gender-role conformity’: Holt & Thompson 2004 **

    ‘Strength of reference group influence’: Cialdini 2008 **

    ‘Locus of control’: Judge et al. 2002 **

    The social, sexual, and career incentives for individual marketers are often poorly aligned with the financial interests of a firm’s share-holders: Sowell 2007; Young 1998 **

    Advertising as conspicuous corporate waste, e.g. to deter market entry by rival firms, to signal financial stability to investors, or to signal product quality to consumers: Comanor & Wilson 1967; also see Boulding & Kirmani 1993; Clark, Cornwell & Pruitt 2002; Crimmins & Horn 1996; Hellofs & Jacobson 1999; Shiv, Carmon & Ariely 2005

    Chapter 11: General intelligence

    Universal aspect of intelligence as a set of psychological adaptations: Bar-On et al. 2003; Chiappe & MacDonald 2005; Cochran, Hardy & Harpending 2006; Cosmides & Tooby 2002; Flinn, Geary & Ward 2005; Gardner 1983; Geary 2005; Geary & Huffman 2002; Geher, Miller & Murphy 2007; Kanazawa 2004; Lee 2007; Reader & Laland 2002; Roberts et al. 2007; Sternberg & Kaufman 2002; Zechner et al. 2001

    Individual-differences aspect of intelligence as a set of correlated differences: Brett Anderson 2001; Cattell 1963; Deary 2000, 2001; Detterman 2002; Houle 2000; Lee 2007; Miller 2000; Roberts et al. 2007; Spearman 1904, 1927

    Intelligence as ability to master evolutionarily novel, counter-intuitive concepts and skills: Andrews et al. 2007; Cochran, Hardy & Harpending 2006; Flinn, Geary & Ward 2005; Gottfredson 2007; Kanazawa 2004; Sol et al. 2008; Stanovich & West 2000

    Life-long monogamous marriages as an evolutionary novelty: Boesch & Reichart 2003; Buss 2003; Marlowe 2003

    General intelligence as the best-established, most predictive, most heritable mental trait ever found: Deary 2001; Deary et al. 2008; Gordon 1997; Gottfredson 1997, 1998; Jensen 1998

    On intelligence as an epistemic virtue: Brady & Pritchard 2003; DePaul & Zagzebski 2003; Stanovich & West 2000

    Assessing intelligence through IQ tests: Anastasi & Urbina 1997; Flanagan & Harrison 2005; Meyer et al. 2001; Phelps in press

    Assessing intelligence through informal conversations and observations: Murphy 2007; Reynolds & Gifford 2001 ** 

    Intelligence predicts performance: see ‘Intelligence predicts higher average success in every domain of life’ above

    Ordinary folks recognize intelligence’s variance, generality, and importance: Sternberg**

    Educated elites opposed to the very concept of general intelligence: see Deary 2001; Gottfredson 1998; Herrnstein & Murray 1994; C. Murray 2008; Pinker 2002

    ‘Health’ as a latent variable: Eaton et al. 2002; Kolata 2003; Stearns & Koella 2008

    ‘Beauty’ as a latent variable: Feinberg et al. 2005; Steiner 2001; Voland & Grammer 2003

    ‘Intelligence’ as a latent variable: Carroll 1993; Jensen 1998

    Intelligence as an index of genetic quality and phenotypic condition: Houle 2000; Miller 2000

    On the heritability and genetics of intelligence: Deary, Spinath & Bates 2006; Hulshoff Pol et al. 2006; Kovas & Plomin 2006 ; Mingroni 2004; Petrill 2002; Plomin 1999; Plomin et al. 2008; Plomin & Crabbe 2000; Plomin, Kennedy & Craig 2006; Plomin, Kovas & Haworth 2007; Plomin & Spinath 2004; Zechner et al. 2001

    On assortative mating for intelligence: Godoy et al. 2008; Kanazawa & Kovar 2004; Reynolds, Baker & Pedersen 2000; Watson et al. 2004

    Intelligence correlates positively with:

    • Overall brain size: Colom, Jung & Haier 2006; McDaniel 2005; Miller & Penke 2007; Posthuma et al. 2002; Thoma et al. 2005

    • Sizes of specific cortical areas: Colom, Jung & Haier 2006; Geake & Hansen 2005; Gong et al. 2005; Hulshoff Pol et al. 2006; Jung & Haier 2007

    • Concentrations of particular neurochemicals: Yeo, Brooks & Jung 2006

    • The age at which the cortex is thickest in childhood: Shaw et al. 2006

    • Speed of performing basic sensory-motor tasks: Deary & Der 2005; Luciano et al. 2001; Rindermann & Neubauer 2004

    • Speed with which nerve fibers carry impulses: Rijsdijk & Boomsma 1997; also see Reed, Vernon & Johnson 2004

    • Height: Case & Paxson 2008; Richards et al. 2002

    • Physical symmetry of the face and body: Bates 2007; Furlow et al. 1997; Luxen & Buunk 2006; Prokosch, Yeo & Miller 2005; Thoma et al. 2005; cf. Johnson, Segal & Bouchard 2008

    • Physical health and longevity: Batty, Deary & Gottfredson 2007; Deary et al. 2004, 2008; Deary & Der 2005; Gottfredson 2004; Lubinski & Humphreys 1997; Whalley & Deary 2001

    • Semen quality in males: Arden et al., in press

    • Mental health: Batty, Mortensen & Osler 2005; Martin et al. 2007; Walker et al. 2002

    • Romantic attractiveness: see ‘Intelligence predicts sexual and social attractiveness’ above

    Lars Penke and my work on intelligence and brain size: Miller & Penke 2007

    Recent twin research found a positive ‘genetic correlation’ between intelligence and brain size: Postuma et al. 2003

    Mark Prokosch work on intelligence and body symmetry: Prokosch, Yeo & Miller 2005

    Body symmetry as an index of physical health, condition, genetic quality, and/or fitness: Brown et al. 2005; Cárdenas & Harris 2006; Fink et al. 2005; Møller & Swaddle 1997; Scheib, Gangestad & Thornhill 1999

    Other work by Ron Yeo and colleagues: Yeo, Brooks & Jung 2006

    Other work on intelligence and body symmetry: Bates 2007; Furlow et al. 1997; Luxen & Buunk 2006

    Critics of intelligence research: see Deary 2001; Gottfredson 1997

    Intelligence is at the center of a whole web of empirical associations: Deary et al. 2008; Detterman 2002; Jensen 1998

    The intelligence-based meritocracy: Adnett & Davies 2002; Arrow, Bowles & Durlauf 2000; Carson 2007; Herrnstein & Murray 1994; Kuncel & Hezlett 2007; Lubinski et al. 2006; Lynn 2008; C. Murray 2008

    Educational credentialism

    See ‘educational credentialism’ above

    Harvard has Howard Gardner, advocate of ‘multiple intelligences’: Gardner 1983

    Yale has Robert Sternberg, advocate of three intelligences: Sternberg 2006; Sternberg & Grigorenko 2002; Sternberg & Kaufman 2002

    Yale has Peter Salovey, advocate of ‘emotional’ intelligence: Mayer, Salovey & Caruso 2004; Wert & Salovey 2004

    These alternative ‘intelligences’ as combinations of general intelligence and some personality traits: Brody 2003; De Raad 2005; Gottfredson 2003; Kuncel, Hezlett & Ones, 2004; Schulte, Ree & Carretta 2004

    Universities use the IQ-type tests such as the SAT to select students: Carson 2007; Flanagan & Harrison 2005; Karabel 2005; Kuncel & Hezlett 2007; Lubinski et al. 2006; Phelps in press; Springer & Franck 2005

    ETS tests must avoid charges of bias across ethnic groups, sexes, and classes: Kuncel & Hezlett 2007; Phelps in press

    Even when those groups do have somewhat different distributions of general intelligence: see Jensen 1998; Lynn 2008; Lynn & Vanhanen 2006

    Positional goods: see ‘On economic aspects of human status-seeking’ above

    British universities do not rely so heavily on standardized testing: Adnett & Davies 2002

    Oxford and Cambridge interview questions: Harper’s magazine, Dec. 2006, p. 23

    Degree mills: Ezell & Bear 2005

    Rochville University: Rochevilleuniversity.org

    Belford University: Belforduniversity.org

    The 19 accrediting organizations recognized by the U.S. Department of Education: http://www.ed.gov/admins/finaid/accred/accreditation_pg7.html

    The FBI Diploma Scam task force: Ezell & Bear 2005

    Online ‘lost diploma replacement services’: Bogusphd.com, Noveltydegree.com

    The ‘human capital’ view of education: Gary Becker; Weiss 1995

    On the limited benefits of costly private education: See ‘Private education: Is it worth it?’, The Economist, March 1, 2008, pp. 57-58.

    The Teaching Company: Teach12.com

    The ‘warehousing’ view that public education is cheap child care: **

    The ‘conformism’ view that public education socializes children: **

    General intelligence is such a powerful predictor of job performance: **

    A gentleman need not know Latin: quote from Brander Matthews, Fitzhenry 1993

    Thorstein Veblen on higher education: Veblen 1918

    Other intelligence-indicators

    On intelligence-indicators in general: Plourde 2009 **

    The taste for news and non-fiction: Davis & McLeod 2003; Shoemaker 1996 **

    XLibris and vanity publishing: **

    The bidder who bought James Joyce’s ‘Eumaeus’ chapter draft from Sotheby’s: **

    Parents encourage children to boost their conspicuous cognitive skills: **

    IQ-boosting toys: **

    Private schools: **

    Intelligent retirement: **

    Cultural travel expeditions: **

     ‘Feature creep’ **

    History of sewing machines: **

    Private pilot’s license as an intelligence-indicator: **

    Strategy games as intelligence-indicators: **

    Gary Kasparov and IBM’s Deep Blue: **

    Sudoku as an intelligence-indicator: **

    Day-trading as an intelligence-indicator: **

    It’s hard to beat the market: **

    Smart products: **

    Males use technical features to show off verbal knowledge: ; also see Lynn, Irwing & Crammock 2002 **

    Medieval Muslim girih tiling patterns: Lu & Steinhardt 2007

    Intelligence-boosting products

    Intelligence tends to peak in young adulthood: **

    The young-adult outpouring of creativity: **

    Thought aids: Norman 1993

    Mozart Effect claims vs. evidence: **

    Baby Einstein claims vs. evidence: **

    Nintendo DS game Brain Age: **

    Web sites such as Happy Neuron and MyBrainTrainer: **

    On computer games and complex TV shows as intelligence-boosters: Herz 1997; S. Johnson 2005; cf. Kanazawa 2002, 2006

    Intelligence-boosting drugs: **

    Transhumanist movement: see Kurzweil 2005; Young 2006

    Chapter 12: Openness

    The nature of openness: DeYoung, Peterson & Higgins 2005; Dollinger, Leong & Ulicni 1996; Harris 2004; Healey & Ellis 2007; McCrae 1987, 1996; McCrae & Costa 1997; Miller & Tal 2007; Schaller & Murray 2008; Simonton 2006; Weeks & James 1995

    On the relations among openness, novelty-seeking, cultural omnivory, social class, and consumer behavior: Alderson, Junisbai & Heacock 2007; Amaldoss & Jain 2005; Chan & Goldthorpe 2007; Holt 1998; Kraaykamp & van Ejick 2005; Lareau & Conley 2008; Peterson & Kern 1996; Ratchford 2001; Sullivan & Katz-Gerro 2007; Tian, Bearden & Hunter 2001; Verganti 2008

    Why parasites reduce openness

    Research by Corey Fincher, Randy Thornhill, Mark Schaller, and Damian Murray: Faulkner et al. 2004; Fincher et al. 2008; Park, Faulkner & Schaller 2003; Park, Schaller & Crandall 2007; Schaller 2006; Schaller & Duncan 2007; Schaller & Murray 2008; Schaller, Park & Faulkner 2003; Thornhill & Fincher 2007

    The problem with parasites:  Combes 2005; Gage 2005; Gangestad & Buss 1993; Mackey & Immerman 2003; Poulin 2006; Torrey & Yolken 2005; M. Wilson 2004; Wolfe, Dunavan & Diamond 2007

    The 100 trillion microbes that live in the human gut: Gill et al. 2006; M. Wilson 2004

    The adaptive immune system, lymphocytes, and immunological memory: **

    Parasite-resistance is highly localized: Fincher et al. 2008

    ‘Psychological immune system’ to avoid potential sources of infection: Abeh & De Pauw 1999

    The ‘Corrupted Blood’ plague that ravaged World of Warcraft: Balicer 2007; Coppola 2007

    Schaller and Murray: openness and extraversion should be lower where people suffer from higher parasite loads: Schaller & Murray 2008

    Fincher, Thornhill, Schaller, and Murray on ‘individualism versus collectivism’: Fincher et al. 2008; Thornhill & Fincher 2007;

    Dan Fessler, David Navarette, and Mark Schaller found that ‘perceived vulnerability to disease’ predicts xenophobia: Faulkner et al. 2004; Navarrete & Fessler 2006

    Photographs of parasites and disease symptoms make people more xenophobic: **

    Women’s immune systems get adaptively weaker during first-trimester pregnancy: Navarrete, Fessler & Eng 2007

    People’s openness, extraversion, and individualism tend to peak in young adulthood: Kinder 2006 **

    People’s immune systems are strongest in young adulthood: **

    Randy Thornhill has argued that this liberalization-through-parasite-reduction: Psychology Colloquium at University of New Mexico, April 2008

    Baby Boomers benefiting from broad-spectrum childhood immunizations: see Gage 2005 **

    Four forms of disgust

    Joshua Tybur on three kinds of disgust **

    Scarification, tattooing, etc. as conspicuous displays of immune system strength: **

    Ötzi the ice-man: ‘Tressed to impress’, New Scientist, Nov. 4 2006, pp. 39-41

    Hamilton and Møller on sexual ornaments as indicators of parasite-resistance: Møller & Petrie 2002; Møller & Swaddle 1997

    ‘Cutting’ among American teenagers: Klonsky 2007; Plante 2007; Strong 2005;

    Why don’t we all want maximum openness?

    Openness is correlated with creativity: Geake & Hansen 2005; George & Zhou 2001; Simonton 2000, 2003; Sternberg 2006

    Creativity is correlated with mild psychosis:  Crow 1995; Eysenck 1995; Gurrera et al. 2005; Jamison 1993; Nettle 2001; Simonton 1999; Weeks & James 1995

    Work by Ilanit Tal and me: Miller & Tal 2007

    Schizotypy: Gurrera et al. 2005; Morey et al. 2002

    The joint sexual attractiveness of creativity and openness: Geher & Miller 2007; Griskevicius, Cialdini & Kenrick 2006; Haselton & Miller 2006; Kaufman et al. 2007; Miller 1997, 1999, 2001; Nettle & Clegg 2006

    An evolutionary model of creativity, openness, and psychosis: Shaner, Miller & Mintz 2004, Shaner, Miller & Mintz 2007 ‘Age at onset…’, Shaner, Miller & Mintz 2007 ‘Mental disorders’

    Psychosis as a harmful side-effect: Crow 1995

    How much openness can you take?

    Schizophrenia tends to develop in early adulthood:

    Research shows that stressful life events can increase psychotic symptoms among those already at risk: **

    Maladaptive memes such as astrology, homeopathy, or scientology: see Diamond 2001; Singh & Ernst 2008 **

    The open-marriage scene, which almost always leads to divorce: **

    The methamphetamine scene, which leads to psychosis: **

    Spousal homicide:

    The embarrassment and danger costs of openness

    REALDolls: Realdoll.com

    Critiques of ‘complementary and alternative medicine’: Diamond 2001; Singh & Ernst 2008

    Openness, novelty, and fashion

    Uniforms vs. fashions: Agins 2000; Fussell 2002; A. Miller 2007

    High-openness consumers as early-adopters:  Keller & Berry 2003; Kraaykamp & van Ejick 2005

    Brooks Stevens and ‘planned obsolescence’: Adamson 2003

    Vance Packard on planned obsolescence: Packard 1960; also see Horowitz 1994

    NB: The term was originally ‘progressive obsolescence’, as introduced by Frederick 1928, 1930; it was also termed ‘consumer engineering’ by Sheldon & Arens 1932; it was called ‘planned obsolescence’ by Bernard London of New York in three self-published essays available through the Library of Congress (Ending the depression through planned obsolescence, 1932; The new prosperity through planned obsolescence, 1934; Rebuilding a prosperous nation through planned obsolescence, 1935).

    Other commentaries on planned obsolescence: Mumford 1970; G. Nelson 1957

    How openness-display drives rapid fashion cycles in the arts: Carey 2005; Cowen 1998; Stallabrass 2005

    On fads, fashions, and runaway popularity: Agins 2000; Bikhchandani, Hirshleifer & Welch 1998; R. H. Frank 1997; Goldstein & Gigerenzer 2002; Heath & Heath 2007; Henrich & Gil-White 2001; Keller & Berry 2003; Salganik, Dodds & Watts 2006; Shiller 2001

    Chapter 13: Conscientiousness

    The nature of conscientiousness: Ainslie 1992; Roberts et al. 2005

    Conscientiousness as character, principle, etc.: Brown et al. 2002; Dalrymple 2003, 2007; Nesse 2001

    Inhibitory self-control imposed by the frontal lobes: Gazzaniga 2004; Glimcher et al. 2008; Moll et al. 2005; Whittle et al. 2006

    Marketers appeal to impulsive youth by framing older-adult conscientiousness as rigidity, etc.: T. Frank 1997

    Conscientiousness matures slowly with age: Srivastava et al. 2003 **

    Civilization domesticates the young, wild, and impulsive: Freud 1961

    Hunter-gatherer life did not require as much advanced planning and memory:  Godoy et al. 2004; Kelly 1995; Suddendorf 2006 **

    Changes in selection pressures on human personality in recent millennia:  Cochran, Hardy & Harpending 2006; Hawks et al. 2007; Prabhakar et al. 2006; Sabeti et al. 2006; Wang et al. 2006

    People usually strive to present a public façade of high conscientiousness: Brown et al. 2002 **

    On social judgments concerning the ‘effort heuristic’, an indicator of conscientiousness: Kruger et al. 2004

    High-maintenance products

    Traditional economics assumes that consumers try to maximize their ease and leisure: **

    The modern American mega-kitchen:  Brooks 2000 **

    Pets as conscientiousness-indicators

    On the evolutionary psychology of pets: Archer 1997 **

    Artificial pets such as Tamagochi: see Turkle et al. 2006

    Future of domestic entertainment robots: see Arkin et al. 2003; Fong, Nourbakhsh & Dautenhahn 2003

    Domestication of plants and animals: see ‘Agriculture and animal domestication’ above

    ‘Ecosystem engineering’ and ‘niche construction’: Daily 1997; Odling-Smee, Laland & Feldman 2003; Smith 2007

    Collecting

    Conscientiousness and obsessive-compulsive behavior: Morey et al. 2002

    Collecting as identity-expression: Basbanes 1995; Blom 2004; Dilworth 2003; Karp 2006

    Runaway collecting as the apotheosis of runaway consumerism: Belk 2001

    eBay collectibles: see Ebay.com

    Personal grooming

    Evolution of continuously-growing human head hair: Neufeld & Conroy 2004; also Caldararo, 2005; Thierry 2005

    Good grooming as standard mammalian behavior: Dunbar 1996; Henzi & Barrett 1999

    Hair-styles across cultures: Caldararo, 2005; Mesko & Bereczkei 2004

    The unused exercise machine

    Home fitness industry: Kolata 2003 **

    On exercise’s effects on gene expression and physiology: Booth, Chakravarthy & Spangenburg 2002; Booth & Lees 2007; Bryan et al. 2007 **

    On sex differences in motives for exercise: Jonason 2007; Mealey 1997

    On the effects of conscientiousness effects on health behaviors: H. Friedman et al. 1995 **

    Exergaming: ‘Let’s get physical’, The Economist, March 10, 2007, Technology Quarterly, p. 6

    The credit rating

    Credit ratings and conscientiousness: see Ainslie 1992 **

    The core role of good credit in consumerist spending-power: Bernthal, Crockett & Rose 2005; Manning 2000; Schor 1998; Yunus 2007 **

    How credit scores work: Manning 2000 **

    College students don’t understand debt: **

    Mental disorders and substance abuse in relation to poor credit history: **

    Differences in average conscientiousness across age, sex, race, etc: Schmitt et al. 2007; Srivastava et al. 2003 **

    Formal education and employment

    Low conscientiousness predicts absenteeism, risky behavior, etc.: Barrick & Mount 1991; Dalrymple 2003; Furnham 2008; Tokar, Fischer & Subich 1998

    Different conscientiousness-displays across social classes: Holt 1998; Lareau & Conley 2008

    The challenges of self-structured, self-directed work: **

    Chapter 14: Agreeableness

    The nature of agreeableness: **

    Agreeableness is at the heart of human altruism, kindness, and social progress: Krueger, Hicks & McGue 2001 **

    On the evolution of human capacities for violence, cruelty, etc.: Buss 2006; Chagnon 1988; Daly & Wilson 1999; Nell 2006; Quinsey 2002; Thornhill & Palmer 2001

    On the primate origins of empathy, justice, and peace-making: Brosnan & de Waal 2003; de Waal 2000; Jensen et al. 2006; Maestripieri 2005; Melis, Hare & Tomasello 2006; Preston & de Waal 2002; Silk et al. 2005; Warneken & Tomasello 2006

    On the evolution of human capacities for moral virtues, empathy, and agreeableness: Boone 1998; Brown et al. 2003; de Waal 1997; Emmons 2007; R. H. Frank 1988, 2005; Gazzaniga 2005; Moll et al. 2005; Nesse 2001; Ridley 1996; Silk et al. 2005; Skyrms 1996; Smith & Bliege Bird 2000; Warneken & Tomasello 2006

    On automatic evaluation of people’s agreeableness and moral virtues: Ambady & Skowronski 2008; Haidt 2001; Paunonen 2006; Yamagishi et al. 2003

    On experimental economics evidence for human fairness, kindness, etc.: Camerer 2003; Cohen & Dickens 2002; Colman 2003; Henrich et al. 2001; Hertwig & Ortmann 2001

    On how mental illness undermines agreeableness: McGuire, Fawzy & Spar 1994; Wakefield 1992

    On the heritability of empathy and agreeableness: Davis, Luce & Kraus 1994; also Caspi et al. 2002; Jones & Mormede 2006

    On artificial selection of dogs for agreeableness and social intelligence: Gosling et al. 2003; Hare et al. 2002

    On the importance of agreeableness and cooperativeness for coordination of human group activities: Hammerstein 2003; Hess & Philippot 2007; Kurzban & Houser 2005; Nowak 2006; Nowak & Roch 2007; Ostrom & Ahn 2003; Ostrom & Walker 2005; Penner et al. 2005; Rushton 1989; Sosis & Bressler 2003; D. S. Wilson 2003, 2006; Wilson, Timmel & Miller 2004

    On the nature of human moral virtues: LaFollette 2000; Singer 1993

    On the neuroscience of moral judgement: Jones & Mormede 2006; Moll et al. 2005; Panksepp 2004; Platek et al. 2006; Tomlin et al. 2006

    On the moral benefits of economic growth: B. Friedman 2006; Sen 2000

    The agreeable economy

    Gift-giving as an agreeableness-indicator: Saad & Gill 2003; also Belk & Coon 1993

    Ritualized occasions for gift-giving: Sozou & Seymour 2005 **

    The history and psychology of engagement rings: Cronk & Dunham 2007; Hart 2001; Sozou & Seymour 2005

    Engagement rings from Blue Nile: ‘A boy’s best friend’, The Economist, March 22, 2008, p. 76  

    Indicators of agreeableness versus aggressiveness

    The gold in the 18-34 year old male demographic group: **

    Initial displays of low agreeableness to attract mates and intimidate rivals: see Gangestad et al. 2004 **

    On young males displaying low agreeableness through video games: Chaplin & Ruby 2006; Herz 1997; Kushner 2004; Poole 2000

    Longer-term displays of high agreeableness to retain mates: Brase 2006; Gangestad et al. 2004; Miller 2007 ‘Sexual selection for moral virtues’

    On the payoffs for agreeableness and effective coordination in human long-term relationships: Cooper & Sheldon 2002; Fisher et al. 2002; Geary 2000; Kelly & Conley 1987; Kurzban & Houser 2005

    On the need for effective cooperation in monogamous bird pairs: Emery et al. 2007

    On courtship displays of agreeableness and generosity: Goldberg 1995; Kelly & Dunbar 2001  **

    Increased agreeableness with age: Srivastava et al. 2003; Wilson & Daly 1985

    Cars and SUVs as symbols of sexual rivalry, conquest, and aggression: Bradsher 2002 **

    On the taste for violence and aggression in leisure & entertainment: Bok 1998; Holt & Thompson 2004; Nell 2006; Wrangham & Peterson 1997

    Displaying agreeableness through conformity

    Vladas Griskevicius and colleagues on mating prime effects on conformity and agreeableness: **

    Women have a stronger preference than men do for mates who display assertiveness, dominance, leadership, and risk-taking: Brown & Lewis 2004; Byrnes, Miller & Schafer 1999; Campbell 2002; Figueredo, Sefcek & Jones 2006; Gangestad et al. 2004; Hill & Chow 2002; Jensen-Campbell, Graziano & West 1995

    In a follow-up study, Griskevicius discovered: **

    Ideology as an agreeableness-indicator

    Political ideology as a courtship display: Miller 2003, 2007

    Instincts for ideologies do not require survival payoffs: Miller 2000

    Human as ideological animals: Clippinger 2007

    Economists puzzled by why people vote: Acevedo & Krueger 2004; Aldrich 1993

    Men are, on average, more conservative, more authoritarian, more rights-oriented, and less empathy-oriented than women: Eagley et al. 2004; Ellis 2008; Mealey 2000; Pratto & Hegarty 2000

    People usually become more conservative as they age: Roberts, Walton, & Viecthbauer 2006; Schultz & Searleman 2002

    Young males should be especially risk-seeking: Archer & Mehdikhani 2003; Browne 2002; Byrnes, Miller & Schafer 1999; Egan & Stelmack 2003; Hill & Chow 2002; Zuckerman & Kuhlman 2000

    Political orientations as proxies for personality traits: Block & Block 2005; Jost et al. 2003, 2007; Pratto & Hegarty 2000; Sidanius & Kurzban 2003; Thornhill & Fincher 2007

    Men favoring younger, fertile women vs. women favoring older, higher-status, richer men: Buss 2003; DeWall & Maner 2008; Ellis 2001; Ellison 2003

    Political ideology evolves under the unstable dynamics of social imitation and strategizing: Eagleton 1991; Jost et al. 2003; Kenrick, Li, & Butner 2003; Sowell 2007; Sunstein 2005

    The religious and political service industries as personality-indicators

    The religious services industry and religious consumerism: Radosh 2008; Twitchell 2005, 2007; also Atran & Norenzyan 2004; Barrett, Kurian, & Johnson 2001; Sosis & Bressler 2003; Wilson 2003

    U.S. Catholic Church revenue over $100 billion per year: ‘After scandal, fiscal troubles deepen for U.S. Catholic Church’ by Deborah Zabarenko, Boston Globe, Dec. 29, 2004

    Religious and political ideologies as personality-indicators: Atran & Norenzyan 2004; Kirkpatrick 1999; Miller 1996; Pratto & Hegarty 2000

    Signaling failures in ideology

    Critics such as Stephen Jay Gould, Steven Rose, and Richard Lewontin: see Rose & Rose 2001; Segerstråle 2001

    1970s sociobiology: E. O. Wilson 1975; also see Segerstråle 2001

    Progressive evolutionary thinkers:

    • Peter Singer: Singer 1993, 2000, 2004; Singer & Mason 2007

    • Robert H. Frank: R. H. Frank 1985, 1988, 1997, 2000, 2005, 2007; R. H. Frank & Cook 1995

    • E. O. Wilson: Wilson 1975, 1998; Wilson & Holldobler 2005; also Kellert & Wilson 1993

    • Robert Trivers: Trivers 1971

    • John Maynard Smith: Maynard Smith & Harper 2004

    Right-wing American fundamentalists see evolutionary psychology as an ultra-liberal attack on family values and religion:  see Crawford & Salmon 2004; Curry 2006; Hagen 2005; Mallon & Stich 2000; Miller 2003, 2007; Mooney 2005; Wright 1994

    Josh Tybur, Steve Gangestad, and I did on online survey: Tybur, Miller & Gangestad 2007

    Chapter 15: The centrifugal soul

    Alternatives to retail

    David Brooks on bourgeois bohemians: Brooks 2000, 2004

    On the simple living and thrift movements: Craig-Lees & Hill 2002; Dacyczyn 1998; Dominguez & Robin 1999; Elgin 1993; Karp 2008; Kaza 2005; Lastovicka et al. 1999; Luhrs 1997; Merkel 2003; Silverstein 2006; Uliano 2008; Yeager 2007; Zavetovski 2002

    On ownership, possessions, and the ‘endowment effect’: Belk 1988; Dilworth 2003; Ditmar 1992; Nesselroade, Beggan & Allison 1999; Richins 1994,

    950-odd billionaires in the world; 95,000 individuals with more than $30 million: see Forbes.com lists of rich people

    On minimizing the wastefulness of rapid depreciation: McDonough & Braungart 2002

    Symbolic contagion: Curtis, Aunger & Rabie 2004; Douglas 2002; Fincher et al. 2008; Navarrete & Fessler 2006; Navarrete, Fessler & Eng 2007; Park, Schaller & Crandall 2007; Schaller & Murray 2008

    On used product markets: Akerlof 1970

    Replica and counterfeit products: Glasmeier 2000; Penz & Stottinger 2008

    Division of labor principle: Matt Ridley 1996

    On crafts: Adamson 2007; Risatti 2007; Sennett 2008

    10-karat die-struck rings: see Newman 2000

    Mass-designed houses: Archer 2008; Jackson 1987; Mohney & Easterling 1991

    On the history and psychology of houses: Gardiner 1974; Jackson 1987; also Dolan 2002; Martinson 2000

    Early adopters: Keller & Berry 2003

    On high but declining prices as signals of product quality: Bagwell & Riordan 1991; Hellofs & Jacobson 1999

    Gift-giving is central to human social life: Belk & Coon 1993; Gurven 2004; Gurven et al. 2000; McCullough et al. 2001; Saad & Gill 2003; Sozou & Seymour 2005

    2.8 billion people who live on less than $2 a day: Landes 1999; Sachs 2006, 2008; Yunus 2007

    Visiting the factory that made a product: Axelrod & Brumberg 1997

    Taming the centrifugal soul

    Great conversationalists: ‘Chattering classes’, The Economist, Dec. 23, 2006, pp. 79-81

    Dale Carnegie’s How to win friends and influence people: Carnegie 2006

    Conversational skills: See ‘Mental fitness indicators: Language’ above

    The promise of mass customization

    Mass customization: ‘A long march’, The Economist, July 14, 2001, pp. 79-81.

    On mass customization: C. Anderson 2006; D. Anderson 1997; Gershenfeld 2005; Gilmore & Pine 2000; Pine 1999; Von Hippel 2006

    Chapter 16: The will to display

    Asymmetric warfare

    History and analysis of asymmetric warfare: Tierney 2006; also Gat 2008

    Popular musicians not playing fair according to sexual mores of their time: Paglia 1990

    Why not trait-tattoos?

    Testing institutions:  Flanagan & Harrison 2005; Phelps in press

    The Big Five from ages 10 to 20: Soto et al. 2008

    Educational Testing Service and hard-to-fake intelligence tests: Phelps in press

    Accurate personality measures from peer ratings: Connolly, Kavanagh, & Viswesvaran 2007; Meyer et al. 2001; Vazire 2006

    Information-sharing power of gossip and reputation: Bromley 1993; Dunbar 1996; McAndrew & Milenkovic 2002; Milinski, Semmann, & Krambeck 2002; Wert & Salovey 2004

    Personality traits from online behavior data: Marcus, Machilek, & Schutz 2006; Buffardi & Campbell 2008; Vazire & Gosling 2004

    Personality traits from brain imaging data: see Gazzaniga 2004; Tovino 2007; Whittle et al. 2006, 2008; Wright et al. 2007

    Personality traits from ‘consumer genomics’ companies such as 23andMe and Cambridge Genomics: ‘Your own book of life’, New Scientist, Sep. 8, 2007, pp. 8-11

    Personality alleles should be easier to find: Penke, Denissen & Miller 2007

    Some personality-related genes have already been found: Ebstein 2006; Munafò et al. 2003; Savitz & Ramesar 2004; Sen, Burmeister, & Ghosh 2004

    Surprising principle from costly signaling theory that everyone across the whole spectrum has incentives to signal: Maynard Smith & Harper 2004

    Person perception provokes hot emotions, not just cool assessments: Ambady & Skowronski 2008; Elfenbein & Ambady 2002; Fraley, Brumbaugh & Marks 2005; Panksepp 2004; Price 2005; Yamagishi et al. 2003

    3-D MRI brain scan might convey good information about intelligence: see Colom, Jung & Haier 2006; Gazzaniga 2004; Geake & Hansen 2005; Gong et al. 2005; Hulshoff Pol et al. 2006; Jung & Haier 2007; McDaniel 2005; Miller & Penke 2007; Posthuma et al. 2002; Thoma et al. 2005

    Consumerist socialization of children: Cross 2004; Gunter & Furnham 1998; Hulbert 2003; Linn 2004; Louv 2008; McNeal 2007; Schor 2004; Witt 2001

    Mass social transparency: Shiller 2003; Tapscott & Ticoll 2003

    Prerequisites for buying certain products

    Astronaut selection: see Tom Wolfe’s The Right Stuff

    Space tourism market: ‘There’s no business…’, New Scientist, Sept. 8, 2007, pp. 55-58

    A government War on Bling?

    The blunderbuss of government policy:  Epstein 2002, 2003; C. Murray 1997, 2008; Postrel 1998; Rubin 2002; Sowell 2007

    New programs lead to new bureaucracies with vested interests: Acemoglu & Robinson 2006; Heinz et al. 1997; Stigler 1971; also Max Weber (1925) Economy and society

    The Pentagon bureaucracy, military-industrial complex, and ‘War on Terror’: Stiglitz & Bilmes 2008

    The ‘War on Drugs’: Gray 2001; MacCoun & Reuter 2001; Schlosser 2004; also see Earlywine 2005; Koob & Le Moal 2006

    A little something called civil society

    The nature of civil society: Etzioni 1998; Galbraith 1952; Mulgan 2008

    Atomization of modern social life: Putnam 2000, 2007; also Alesina & La Ferrara 2000; Beito, Gordon & Tabarrok 2002; Clippinger 2007; Putnam & Feldstein 2003; Weiner 2008

    Economic growth requires rule of law: ‘Order in the jungle’, The Economist, March 15, 2008, pp. 83-85

    Economic growth requires the rule of law, good governance, property rights, etc: Cole, Mailath & Postlewaite 1992; Goodenough & Zeki 2006; Landes 1999; Sachs 2006, 2008; Sassen 2006; Tabb 2004

    Economic growth requires socio-cultural traditions of accountability, morality, etc: Bornstein 2007; Dalrymple 2003, 2007; De Soto 2003; Landes 1999; Pagel & Mace 2004

    Economic growth requires behavioral norms of valuing education, ambition, etc: De Soto 2003; Landes 1999; Lynn 2008; Pagel & Mace 2004; Zak 2008;

    Informal systems of person perception, praise, and punishment that civil society relies upon: Dalrymple 2007; Henrich 2006; Henrich et al. 2006; D. Johnson 2005; Kurzban, DeScioli & O’Brien 2007; Price 2005

    Civil-society norms must rely on fallible personal judgment that can lead to prejudice, bias, and stereotyping: Dalrymple 2007; Gigerenzer 2007; Greenwald et al. 2002; Maner et al. 2005; McElreath, Boyd & Richerson 2003; Phelps 1973; Schultz et al. 2007; Sunstein 2005; Terracciano et al. 2005; Yamagishi et al. 2003

    On free will:  Dennett 1995, 2003; Voland 2007

    Madness-of-the-crowd excesses: Shiller 2001; Sunstein 2005

    The power of informal social norms

    The importance of informal social norms in sustaining cooperation within groups: Alvard & Nolin 2002, Bowles 2006; Bowles & Gintis 2002, Boyd & Richerson 1990, 2002, 2005; Brandt & Sigmund 2005, Colarelli 1998, 2003; Cole, Mailath & Postlewaite 1992; Colman 2003, Fehr & Fischbacher 2004, Hagen & Bryant 2003; Hammerstein 2003; Henrich et al. 2006; Kenrick, Li & Butner 2003, Kurzban & Leary 2001; McElreath, Boyd & Richerson 2003; Ostrom & Ahn 2003; Ostrom & Walker 2005; Penner et al. 2005; Price 2005; Saad & Peng 2006, Schultz et al. 2007; Sosis & Bressler 2003; D. S. Wilson 2003, 2006

    The British understand this perfectly well: e.g. Dalrymple 2003, 2007; Matt Ridley 1996

    What anti-consumerist protesters are doing wrong

    The Green movement:  Steffen 2006; Weyler 2004

    A social network of around 150 people: Dunbar 1996; Hill & Dunbar 2003; Stiller & Dunbar 2007

    Movies that address consumerism: see Further reading and viewing

    Multi-culturalism versus local social norms

    Housing law and anti-discrimination:  Arrow 1973; Schelling 1976

    Robert Putnam’s research: Putnam 2007; also see Putnam 2000, 2003

    Other researchers have found similar results: Alesina & La Ferrara 2000; Alesina et al. 2003; Costa & Kahn 2003; Rosenfeld, Messner & Baumer 2001

    Ethnicity fades into the background: Kurzban, Tooby & Cosmides 2001; cf. Gil-White 2001; Pettigrew & Tropp 2006

    Network reciprocity: Nowak 2006; Nowak & Roch 2007

    Wealth becomes reified as the central form of status: Christopher & Schlenker 2000; R. H. Frank 2000, 2007; R. L. Frank 2007; Luttmer 2005; Veblen 1899

    Marijuana and medical marijuana communities: Schlosser 2004

    Polyamorist social norms and status games: Bellemeade 2008; Gould 2000

    Communities require:

    • rules of etiquette for avoiding conflict: Fehr & Fischbacher 2004; Forni 2002; Kenrick, Li & Butner 2003; Schultz et al. 2007

    • a common spoken language for resolving conflict: Alesina et al. 2003; Anderson & Paskeviciute 2006; Dunbar 1996, 2003; Laitin 2000; Pinker 1994

    • norms governing relationships: Bowles & Gintis 2002; Gürerk, Irlenbusch & Rockenbach 2006; Hagen & Bryant 2003; Hess & Philippot 2007; Landes 1999; McElreath, Boyd & Richerson 2003; Sosis & Bressler 2003; Tabb 2004

    • norms for coordinating group action, especially in emergencies: Boehm 1996; D. S. Wilson 2006; Wilson, Timmel & Miller 2004

    On the importance of voluntary movement for maintaining cohesive groups: Aktipis 2004; Kurzban & Leary 2001; Levine & Kurzban 2006

    On reviving communitarianism, voluntary communities, and intentional living: Beito, Gordon & Tabarrok 2002; Etzioni 1998; Hirsch 1976; Kunstler 1996; McKenzie-Mohr & Smith 1999, McKibben 2007; Mohney & Easterling 1991; Mulgan 2008; Norwood & Smith 1995; Putnam 2000, 2003; Sale 2008; Steffen 2006; Weiner 2008

    On the tendency of like-minded people to aggregate in groups and geographical areas: Low 2005; S. Murray et al. 2002; Mumford 1961; R. H. Nelson 2005; Pettigrew & Tropp 2006; Reynolds, Baker & Pedersen 2000; Rushton 1989; also Melis, Hare & Tomasello 2006

    Co-living and gated communities: Mohney & Easterling 1991; R. Nelson 2005

    As John Stuart Mill argued on protecting children: see On liberty (1859), The subjection of women (1869)

    Going virtual

    New forms of electronic communication:

    • mobile phones: Horst & Miller 2006; Katz & Aakhus 2002; Ling 2004; Mansell et al. 2007

    • social networking sites: Donath 2007, in press; Donath & Boyd 2004; Li & Bernoff 2008; Schau & Gilly 2003; Turner 2006; Vazire & Gosling 2004; Weber 2007

    • massively multiplayer online games MMOGs: Au 2008; Boellstorff 2008; Castronova 2005; Chaplin & Ruby 2006; Kushner 2004; Meadows 2008; Rymanszewski 2008; also Beck & Wade 2004

    • Web 2.0, mass collaboration, blogs, etc: Battelle 2006; Gillin 2007; Scoble & Israel 2006; Scott 2007; Surowiecki 2005; Tapscott & Williams 2008

    Allowing new virtual communities to arise with their own social norms: Boellstorff 2008; Donath 2007; Turner 2006

    History shows that every new generation succeeded, despite the endless revolutions in technology and economic roles: Bernstein 2004, 2008; Betzig 1986; Gregory Clark 2007; Cochran, Hardy & Harpending 2006; Dunbar 2005; Earle 1997, 2002; Jardine 1998; Johnson & Earle 2000; Kindleberger 1996; McMillan 2003; Mumford 1961; Rybczynski, 1991; Sale 2006; Schama 1997; Seabright 2005; Zinn 2005

    What we call ‘reality’ today is already 90% social convention: see Arnould & Thompson 2005; Baudrillard 1983, 1998; Chomsky 2002, 2008; Douglas 1994, 2002;

    On ways that increased social interaction through virtual reality may reduce runaway material consumerism: Donath 2007, in press; Donath & Boyd 2004; Li & Bernoff 2008; Mulgan 2008; Turner 2006

    The Grand Social Quasi-Experiment

    Social sciences have always been crippled because they can’t assign groups of people randomly to different cultures: Butz & Torrey 2006; Hedström 2005

    Campbell Collaboration for evidence-based social policy: Campbellcollaboration.org

    Culture is almost always confounded with genetic composition, demographic structure, level of economic development, and ecological context: Butz & Torrey 2006; Diamond 2005

    Quasi-experimental design (a.k.a. ‘natural experiments’): Meyer 1995

    Cultural group selection, as anthropologists Robert Boyd and Peter Richerson call it: Boyd & Richerson 1990, 2002, 2005; Richerson & Boyd 1999, 2004; also see Bowles 2006; Henrich & McElreath 2003; Mace, Holden & Shennan 2005; McElreath, Boyd & Richerson 2003; Pagel & Mace 2004; Penner et al. 2005; Sosis & Bressler 2003; D. S. Wilson 2003, 2006; Witt 2008

    Chapter 17: Legalizing freedom

    Governments impose perverse incentives that limit people’s freedom to change old social norms: Mulgan 2006; Nelson 2005; Sen 2000; Sowell 2007; Stigler 1971

    U.N. Human Development Index HDI: see Neumayer 2001

    Even the World Bank: ‘Greening the books’, The Economist, Sept. 17, 2005, p. 82

    Hours worked per year: ‘Working hours’, The Economist, Sept. 24, 2005, p. 124

    From income taxes to consumption taxes

    Consumption taxes: Bradford 1980; Cole, Mailath & Postlewaite 1992; Courant & Gramlich 1984; M. Friedman 1943; Howarth 1996, 2006; Ireland 1998, 2001 ‘Optimal income tax…’; Kaldor 1955; McCaffery 2006; Ng 1987; Seidman 1997

    On other tax and regulatory policy suggestions given human concerns about relative status: Alvarez-Cuadrado 2007; Aronsson & Johansson-Stenman 2008; Ayres & Martinas 2006; Boskin & Sheshinski 1978; Bowles & Park 2005; Cole, Mailath & Postlewaite 1992; R. H. Frank 2008; Gneezy & Rustichini 2000; Ireland, 1994, 2001; Loewenstein & Ubel 2008; McAdams 1992; McCaffery & Slemrod 2006; Somit & Peterson 2003; Sprott & Miyazaki 2002

    FairTax: Boortz & Linder 2008

    Economist Robert Frank on a progressive consumption tax: R. H. Frank 2000, 2007, 2008

    Many purchases function as positional goods: see ‘On economic aspects of human status-seeking’

    Subjective well being as it can be measured reliably and validly with many different questionnaires:  Diener et al. 1999; Kahneman, Diener & Schwarz 1999; Lane 2000

    Different consumption tax rates for different products?

    Negative externalities: Nadeau 2003; Witt 1996

    Smoking levels in China and India: Chatterji et al. 2008

    Handgun ammunition sales: Ammunitionaccountability.com; Ammocoding.com

    A person’s life is generally reckoned to be worth about 6 million dollars: Sunstein 2004

    Gun control debates: Ayres & Donohue 2003; Duggan 2001

    Drawing the True Cost Map

    Ubiquitous confounds and complexities in estimating externalities: e.g. Dasgupta 2000; Ogden, Williams & Larson 2004; Moretti 2004; Witt 1996

    Maybe low-agreeableness males tend to buy porno more often, and also commit more rapes, but perhaps the porno doesn’t cause the rapes: Malamuth 1996

    Debate over soda consumption and diabetes: Drewnowski 2007; Johnston, Delva & O’Malley 2007; Vartanian, Schwartz & Brownell 2007

    Garrett Hardin’s ‘tragedy of the commons’:  Hardin 1993

    Problems of over-fishing (and other public goods dilemmas): Ostrom 2005; Ostrom & Ahn 2003; Ostrom & Walker 2005

    Robert Nozick on the ‘night watchman state’: Nozick 1974

    Laws as ways of deterring people from imposing negative externalities on others: Goodenough & Zeki 2006; Jones & Goldsmith 2005; Posner 1992

    Promoting product longevity

    Corporations maximize long-run sales through planned obsolescence: Gartman 1994; McDonough & Braungart 2002; Nelson 1957; Slade 2007; Strasser 2001

    Reliability of Toyota Highlander versus Ford Explorer: Consumer Reports 2008

    Clock of the Long Now project: Brand 1999

    Benefits of environments that age gracefully: Fernández 2007; McDonough & Braungart 2002; Schama 1996

    Color ‘forecasting’ by the Inter-Society Color Council; also see the Color Association of the United States, and the Color Marketing Group

    Rebecca Earley and eco-fasion: ‘Dressed for life’, New Scientist, Oct. 6, 2007, pp. 54-54

    What the consumption tax might accomplish

    Design for repairability: Papanek 1971, 1995; also Fernández 2007

    Heating and cooling buildings requires about 45% of the world’s energy budget: Fernández 2007

    Social capital through trade, reciprocity, reputation, and trust: Anderson & Paskeviciute 2006; Bateson, Nettle & Roberts 2006; Bernstein 2008; Blair & Stout 2001; Bowles & Gintis 2002; Carrier 2006; Donath 2007; Donath & Boyd 2004; Fukuyama 1996; Gurven 2004; Helliwell 2006; Hubbard 2002; Irwen 1996; Jacobs 1993, 2005; Kramer 2006; Kuran 1998; Lin 2001; McPherson, Smith-Lovin & Cook 2001; Milinski, Semmann & Krambeck 2002; Ostrom & Ahn 2003; Ostrom & Walker 2005; Rosenfeld, Messner & Baumer 2001; Rupasingha, Goetz & Freshwater 2006; Sale 2008

    The will to change

    Signaling systems show strong lock-in effects: Bliege Bird & Smith 2005; Cronk 2005; Heath, Ho & Berger, 2006; Huxley 1966; Maynard Smith & Harper 2004; Searcy & Nowicki 2005; Seyfarth & Cheney 2003

    Difficulty of sustaining impossibly egalitarian and altruistic communes that break all ties of marriage, family, friendship, and ethnicity:  Gil-White 2001; Hrushka & Henrich 2006; Pettigrew & Tropp 2006

    Europe has changed from a patchwork of ragged empire-remnants to the world’s largest, richest, best-integrated economy: Giddens 2006; Rifkin 2004

    The number of countries with multi-party democracy: see Freedomhouse.org

    China’s economic future: Hutton 2006; Hvistendahl 2006; Khanna 2007; Meredith 2008

    On consumerism and marketing in China: Wong & Ahuvia 1998; Zhao & Belk 2008

    China’s road construction: ‘Rushing on by road, rail, and air’, The Economist, Feb. 16, 2008, pp. 30-32

    Imperial civil service exams: Miyazaki 1981

    India’s economic future: Khanna 2007; Meredith 2008

    Ethical investment:  Bornstein 2007; R. H. Frank 2005; Hancock 1999; Harrison, Newholm & Shaw 2005; Singer 2004

    Why the sky won’t fall if we gently shift our signaling systems

    Joseph Schumpeter on creative destruction: Schumpeter 1939

    Austrian School economists on the ingenuity and adaptiveness of the market: Hayek 1988; Rothbard 2004; Von Mises 1949

    Chicago School economists on the ingenuity and adaptiveness of the market: Gary Becker 1971, 1994, 1998, 2005; M. Friedman 2002; Posner 1992; George Stigler 1971; also see Nelson 2002

    Our ancestors survived vast economic disruptions without going extinct:

  • Neolithic Revolution: Budiansky 1992; Kislev, Hartmann & Bar-Yosef 2006; Tudge 1999; Weiss, Kislev & Hartmann 2006; Zeder et al. 2006

  • Industrial Revolution: Ayres & Ayres 2002; G. Clark 2007; Fogel 2004; Hawken, Lovins & Lovins 1999; Marcuse 1964

  • Marketing Revolution: Bloom & Gundlach 2000; T. Frank 1997; Levitt 1983; Levy 1959

    The institutional and cultural prerequisites for free markets to work: Bornstein 2007; Cole, Mailath & Postlewaite 1992; De Soto 2003; Landes 1999; Pagel & Mace 2004; Sachs 2006, 2008; Sassen 2006; Tabb 2004; Zak 2008

    Conclusion: Self-gilding genes

    We can flaunt our fitness in better ways: See Further reading and viewing.

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