In Chicago, the Cubs are a source of hope and heartbreak, not having won a World Series in almost 100 years. But for Cubs fans, "never say die" is a way of life. And Kevin Kaduk is no exception-so much so that in a fit of loyalty to his "Lovable Losers," he quit his job as a sportswriter in Kansas City and moved back to the Windy City on a quest to find the heart and soul of what has come to be known as "Wrigleyville"-the idiosyncratic neighborhood that has sprung up around Wrigley Field."

This is a rollicking adventure of baseball, blind faith, and America's pastime as it's played in America's heartland.