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About the Book
Table of Contents
About Douglas Rushkoff

Coercion
Why We Listen to What 'They' Say
Douglas Rushkoff - Author
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Book: Paperback | 5.62 x 7.99in | 304 pages | ISBN 9781573228299 | 01 Oct 2000 | Riverhead | 18 - AND UP
Coercion
Noted media pundit Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of why we buy what we buy, and helps us recognize when we're being treated like consumers instead of human beings. Introduction: They Say
Chapter One: Hand-to-Hand
Chapter Two: Atmospherics
Chapter Three: Spectacle
Chapter Four: Public Relations
Chapter Five: Advertising
Chapter Six: Pyramids
Chapter Seven: Virtual Marketing
Postscript: Buyer's Remorse

Bibliography
Notes
Index

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