Rob Gerrand runs the communications consultancy Gerrand & Associates. He is one of Australia's leading marketing and communications strategists, working in finance, telecommunications, the arts and government. His focus is on change management and repositioning organisations. Rob is Adjunct Professor of Arts at Deakin University and has won the prestigious Golden World and Golden Quill international public relations awards. He edited Transmutations, a collection of short stories, and wrote the novel Fortress.
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