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Alex Wipperfurth

About Alex Wipperfurth

An Interview with Alex Wipperfurth

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Alex Wipperfürth, called “a marketing subversive... The guy who will make your brands cool” by Adweek, is a partner at marketing boutique Plan B in San Francisco. He helps brands like Pabst Blue Ribbon, Napster, and Dr. Martens appear like serendipitous accidents.

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