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Alex Wipperfurth

Alex Wipperfürth, called “a marketing subversive... The guy who will make your brands cool” by Adweek, is a partner at marketing boutique Plan B in San Francisco. He helps brands like Pabst Blue Ribbon, Napster, and Dr. Martens appear like serendipitous accidents.

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Current Affairs

Current Affairs: Street Fighters

Street Fighters

Kate Kelly

Read an excerpt from Kate Kelly's Street Fighters: The Last 72 Hours of Bear Stearns, the Toughest Firm on Wall Street ...in our Current Affairs special interest area.

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